A presentation prepared for "seo for ecommerce" , How seo can help small businesses and give them competitive advantage. How should be your content strategy for ecommerce sites, link building for ecommerce sites get more exposure on internet and searches etc. visit http://grape5.com/

1. SEO
for
Ecommerce Websites

2. Focus on where the money is
• Identify your top revenue generating keywords and focus your SEO efforts there.
• Encourage branded searches
 Branded keywords tend to convert really well.
 Google like brands.
Find out your site’s strength?
• Find out which product pages you have good rankings for
 Google Analytics
 Searchmetrics
• Consider increasing the price of these products
 People trust high rankings so make use of that trust factor.

3. Use your site’s Internal search
• Great source of keywords.
• Also a great source of promotional activities.
• Track this in google analytics.
Site Structure is key
• Search engines look closely at internal links & anchor text.
• Potential for lot of semantic value.
• Follow solid information Architecture pratices
• Don’t forget your breadcrumbs.

4. Product Images
• Multiple high resolution image for each products.
• Don’t hide then in clever JS but make sure search engines can see them.
Content on ecommerce sites
• Don’t use standard product description
 Write unique descriptions
 Incorporate keywords that people do actually search for.
 If your clients cannot provide unique descriptions, spin standard texts.

5. Encourage conversions
• Free Shipping!
 Countdown to free shipping.
• Delivery information.
 If they have to go looking for it, you might loose them.
• Deals/ Discounts/ Special offers
 Make them time-sensitive.

6. Out of stock products
• Temporarily out of stock products
 Keep the page and show relevant message with related/recommended alternative products.
• Permanently out of stock products
 Redirect the page to replacement product/category page.
Discontinued Products
• Keep track of which products are being discontinued by manufacturer.
• If you have stock of those, flaunt it:
 There will be Facebook groups/ Forums/ blogs about the product or brand.
 Let these people know you still have stock.
• Increase the price to capitalise on the product’s new found scarcity.

7. Track traffic from Google shopping
• Build a filter in google analytics.
• Put tracking parameters in the URLs of your shopping feed
 Beware it might get messy
o Duplicate tracking in analytics.
o Comparison sites may add tracking code of their own & this might break the URL entirely.
Where to get seller reviews
• Google aggregates reviews from multiple sources.
• Shopping comparison sites in general work reasonably well.
• Actively seek out reviews from your customers (via Email or social media).

8. Product Reviews
• Get them from 3rd party
 Reevoo
 Product reviews
• Mark them with Schema.org
Linkbuilding for Ecommerce websites
• Blogger outreach/ awards/ giveaways
• Invite them to industry events
 Award ceremonies/ conferences/ product launches.
• Social share buttons
 On every product page
 On the order confirmation pages.
 On product reviews
• 50% of Ecommerce shoppers are logged into Facebook – leverage this with like and share functionality.

9. • Proper content strategy
• Guest content for industry sites/blogs.
• Press releases
• Build links to product categories
 No dependence on a specific product

10. Ecommerce SEO tips
• Create a SEO keyword field in product database.
• Focus on singular keywords on product page.
• Simple product & category URLs.
• All products 2 or 3 clicks from the home page.
• Unique title tags.
• Unique keyword meta tags.
• Unique descriptions meta tags.
• Product reviews.
• Pass PR wisely.
• Internal contextual links.
• Avoid session IDs in URLs.
• Avoid manufacturers product descriptions.
• Create a product RSS feed.
• Product Tagging.
• Page file names.
• Use iframes for duplicate content.

11. • Links in product descriptions.
• Crawlable Navigation.
• Don’t stuff keywords in your navigation.
• Don’t use “view” or “more”.
• Optimize your images.
• Optimize your internal site reach.
• Create brand landing pages.
• Use title attributes in links.
• Track page yield.

12. CONNECT
WITH US
Pinterest
Facebook
TwitterYouTube
LinkedIn
Bangalore office
#576, 30th Main Road,
Banashankari 3rd Stage,
Bangalore-560070
Navi Mumbai
Gangasagar, Plot no.E-47,
Near MSEB, Sector-12,
Kharghar,
Navi Mumbai-410210
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