a complete marketing plan of an herbal hair styling gel including event, PR, Advertising, marketing strategy, and budget.

1. Greengel Hair Styling Gel “ Add style to your life naturally ” Presented to: Presented by: Mr.Shiv Shankar Anil Kumar Faculty-IMC PGPIMC-01 ISMC, Noida ISMC, Noida

4. Vision - “Our Vision is to be the market leader in terms of market share within 5 years in men’s hair care segment.” Mission Statement To become a household hair care name, that is sought after by consumers to manage and maintain their hair so that it is healthy, shiny and easy to comb into today's fashion styles.

7. Competitors

18. Rs.90 20%-Rs.15 75 15 60 Rs.0.40p/gm 150gm Large tube Rs.36 20%-Rs.6 30 6 24 Rs.0.40p/gm 60gm Standard tube Rs.10 33%-Rs.2.5 7.5 1.5 6 Rs.0.40p/gm 15gm Small tube Rs.2 33%-0.5 p 1.5 0.3 1.2 Rs.0.40p/gm 3gm Sachet Our Selling Price Net Profit @ Total in Rs. Promotion expenses@25% (in Rs.) Cost/unit (in Rs). Price/gm with all expense s Quantity Packaging

23. Greengel Print Ad campaign

29. Logo and Punch Line “ Add style to your life naturally”

30. Visual Display

33. Newspaper Advertising Rates 63,69,271 5 863.63 (26.25*32.9) 1475 Amar Ujaala 3 Total=6,37,35,893 1,83,52,137 5 863.63 (26.25*32.9) 4250 Hindustan Times 2 3,90,14,485 5 863.63 (26.25*32.9) 9035 The Times of India 1 Cost(in Rs.) Days (M,T,W,S,S) Size in sq.cm Rate per sq.cm Name (for all editions) S.No.

34. Magazines Advertising Ad Rates Total= Rs 20.5 Lacs 4.00 2 2.00 Back Men’s 4 5.50 2 2.75 Back FHM 3 6.00 2 3.00 Middle Filmfare 2 5.00 2 2.50 Middle India Today 1 Cost (in Lacs). Duration (in months) Rate/month (in Lacs) Placement Name S.No.

35. Television Ad Rates 10 10 10 10 10 10 10 Spot/Day Total – Rs.8.46 Cr. 1.05 10 1,05,000 Neo Sports 7 1.05 10 1,05,000 Color 6 1.12 10 1,12,500 ESPN 5 1.20 10 1,20,000 Zoom 4 1.50 10 1,50,000 Sony 3 1.42 10 1,42,500 Star Plus 2 1.12 10 1,12,500 Zee Tv 1 Cost in Crores Days Rate/15 Sec in Rs. Name of Channel S.No.

37. Hoardings Total=7.84 lakhs 0.84 7/12 1000 1 month 8’ * 4’ 2 7.00 25/8 3500 1 month 10’ * 20’ 1 Cost in lakhs No. of hoarding/cities Rate/hoarding Duration Size S.No.

38. Total Advertising Cost 16.33 Crores. TOTAL 0.80 Hoardings 8.46 + 0.5 (for shooting) Television 0.20 Magazines 6.37 Newspaper Cost in Crores (INR) Media Mix