Indian iron industry

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India Iron Industry

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Indian iron industry

  1. 1. Presentation on Indian iron industry Presented by :Bramhanand Kale Suryaprasad K.S III semester Marketing Stream GMIT College Davangere
  2. 2. STEEL SECTOR
  3. 3. World Steel Industry – Top Ten 8 4 7 1 Ukraine Germany 45.8 mT 38.6 mT Russia 68.5 mT China 502 mT 2 10 Japan 118.7 mT Italy 30.6 mT USA 91.4 mT S. Korea 53.6 mT 6 3 5 Brazil 33.7 mT 9 Global crude steel Production: 1326.5 million tonnes (mT) Source: IISI
  4. 4. Global ranking of Indian steel
  5. 5. Introduction Of Tata steel  Tata Steel Limited (formerly Tata Iron and Steel Company Limited (TISCO) is an Indian multinational steel-making company Headquarter is in Mumbai, Maharashtra, India, and a subsidiary of the Tata Group. It was the 5thth largest steel producing company in the world in 2012, with an annual crude steel capacity of 55 million tonnes, and the largest private-sector steel company in India.
  6. 6.  Tata Steel has operating in 26 countries, including Australia, China, India, the Netherlands, Singapore, Thailand and the United Kingdom, and employs around 80,500 people. Its largest plant is located in Jamshedpur, Jharkhand.  In 2007 Tata Steel acquired the UK-based steel maker Corus which was the largest international acquisition by an Indian company till that date.
  7. 7. Case Introduction  Indian iron industry and Tata steel two major producers of a wide Flange Beams.  Tata steel is larger than Indian Iron Industry for production capacity on the particular product is concerned and Tata steel is major competitor of Indian iron industry.  Tata steel rolls full range of wide flange from 6 inches to 36 inches Indian iron industry entered this field about 15 years ago
  8. 8. Case Facts  1]Product :- The wide Flange Beams produced by various competitors are almost identical and consumer buying situation based on the standard specifications, size range. 14 inches there is no competitors to Tata steel and Indian Iron Industry above 24 inches Tata steel have no competitors.  2]Customers :- All the steel companies sell beams their own sales force and Beams is customer called as the structural Fabricator. Structural Fabricator company will sell competitive bid basis .  3]Innovation :- Indian Iron Industry will developed a new production techniques. This techniques offered two advantages 1) It would enable Indian Iron Industry some of the excess plate capacity . 2) Larger size of wide flange beams be offered.
  9. 9. SWOT ANALYSIS OF INDIAN Iron INDUSTRY STRENGTHS •Abundant [Huge] resources of iron ore •Low cost and efficient labour force •Strong managerial capability •Strongly globalised industry and emerging global competitiveness •Modern new plants & modernized old plants •Strong RD in production process WEAKNESSES •High cost of energy •Higher duties and taxes •Infrastructure •Labour laws •Dependence on imports for steel manufacturing equipments & technology
  10. 10. SWOT ANALYSIS OF INDIAN Iron INDUSTRY OPPORTUNITIES • Huge Infrastructure demand • Rapid urbanization • Increasing demand for consumer durables • Increasing interest of foreign steel producers in India THREATS • Slow growth in infrastructure development • Market fluctuations and China’s export possibilities • Global economic slow down
  11. 11. Questions & Answer 1) What went wrong at the customer’s end for which the customer did not take interest in the new line of (III) product ?  Tata steel is good brand name in the market and it is larger than the Indian Iron Industry tata steel produce the quality of product and there is no competitors to tata steel it manufacture 24 inches beams .  Indian Iron Industry is developed a new production beams up to 60 inches depth and 30 inches width but the industry will not give any advertising so customer not get the any information of the new product so they don’t purchase the new beams of Indian Iron Industry new line of the Product
  12. 12.  Indian Iron Industry don’t know how to beat the competitors and industry not make any marketing strategies to increasing sales.  Indian Iron Industry is not understanding the consumer purchase situation that is main drawback 2) If you were the marketing head of Indian Iron Industry what corrective measures will you take to improve the situation ?  We can improve 30 inches wide Flange Beams because Tata produced above 24 inches beams they have no competitor so we developed that 30 inches beams for good quality and give the effective advertising thereby customer come to know the product.  Indian Iron Industry is old industry it have a good name so we can improve 30 inches beams and use the pricing strategies that very help full to new product and we can understand the customer buying situation that is also help to industry.

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