Introduction to Online Marketing for Software Alliance Wales Presented by Angus Findlay Just the basics of what ever SME needs to consider when taking on having a website live on the internet. Main Rule: A website is an organic document that needs constant monitoring and tweaking to get the results you want.

2. Introduction to Online
Marketing
for
Software Alliance Wales
Presented by
Angus Findlay

3. The Battlefield

4. Your Business Card…

5. Why Bother
Marketing Online?
 Inbound Marketing is growing. Permission
Marketing – People looking for your
Product/Service.
 Outbound Marketing is becoming less effective.
Interruption Marketing – Advertising in all it’s
methods.

6. Stage 1: Getting Results
- Research

7. Quick Check:
http://marketing.grader.com/
www.alexa.com
http://moz.com/tools

8. Website Snapshot

9. Stage 2: Getting Results
- Visibility

10. The Basics
 Domain name – Company and Product/Service
 Site Map - Basic/Simple
 SE friendly URL’s
 Fast Uploads – Mobile consideration/Responsive
 UK servers

12. Landing Pages Design
 Content Relevant
 Reduce Scrolling…….maybe
 Easy Navigation
 Use image(s)
 Good use of colour (white space)
 Keep it Simple
 Visible Telephone Number
 Call to Action
 No Fluff

13. Calls to Action
What are you using?
 Request a Call Back
 Request a Booking
 Download our Catalogue
 Book Now
 Buy Now
 Get Started Today
 Bookmark This
 Sign Up

14. Blogging
 More pages
 More content
 More personal
 Your own Content Management System
Top Tip: Use Google Alerts as one example to find topics to
discuss.

15. Social Media
 Facebook – Over 1 billion users
 Pay per click to target demographics
 Twitter – Research / ‘Shout Out’ / Engage
 Flickr - Gallery
 You Tube – Owned by Google so…
 Foursquare.com – Offers
 LinkedIn – Personal
 Pinterest - Pinboard
 Total Management through Hootsuite….
And many more………..

16. Link Building
 Quality before Quantity
 Check Moz Page Rank/Alexa Rank
 Monitor Traffic
 Guest Blogging
 Reciprocal Links??

17. Google Maps/Places
 Another web site
 Top of Google
 Google +
 Reviews – More the better
 Images

18. E-Newsletter
 Monthly/Quarterly
 Link back to appropriate Web Pages to help
monitor performance
 Promote special offers
 Create a theme
 Check Stats
 Constant Contact/MailChimp – there are others…

19. Offline Marketing
 Invoices/Bills
 Stationary
 Business Cards
 Other Advertisements
 Vehicle Prints
 Email Signatures

20. Stage 3: Getting Results
- Monitoring

21. Look at Stats
Google Analytics…. FREE
Simple videos so you understand it…..
Test your website with different:
 Layout
 Colour
 Content
 Call to action
Advanced - http://www.leadforensics.com/

22. Website Snapshot

23. Trends for 2013/14
 Use many channels.
 Content, content & content
 Mobiles – iPad, Android…. - Responsive
 Social Media – Engagement with your flock
 Monitoring and tweak content
 Recommendations
 Video
AND THEN TWEEK MORE

24. Your Business Card…

25. Number 1 Rule
A website is an organic document that
needs constant changing and
improving.

26. Ideas to move on…
Please don’t be blown away and stick your
heads in the sand!
The faster you take the challenge the
better.
Take one idea and work on it.
Decide a budget and/or timeframe
In house or out source?

27. Blatant Plug for
Web Adept – Online To Success
www.webadept.co.uk
Your Online Marketing Department

28. Thank you for taking part
Any more questions?