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Should You Be Worried?
• Millions spent building STRONG brand
• “Approved” materials make it even stronger
• Channel partners are doing their own thing
• Can’t manage it without an army of help
• Great brands can vaporize overnight
What is the Answer?
Manage
Your
Channel s
Grow Your Sales
Protect Your Brand
The Solution is Here…
Channel Marketing Portal
Tightly Control Your Brand, Messages, and Offers;
While Empowering Your Channel Partners to Market
Aggressively Using Corporate Approved Materials.
Army of staff not required
Automation gives you POWER!
Select Features
Submit Orders
- eCommerce
- purchase order
- corporate account
Manage Responses
- capture responses
- track response rates
- targeted micro-site
Store Documents
- multiple formats
- multiple versions
- production/non-production
Create Documents
- custom upload (Word/PDF)
- template driven
- online editing
Manage Lists
- import, export, sort, de-dup
- merge, compare, search
- do not mail (master)
Purchase Lists
- TransUnion
- Acxiom/D&B
- custom sources
Track Production
- processed
- printed
- mailed
Track History
- order details
- production files
- duplicate receipts
Integrate Externally
- manufacturing
- accounting
- CRM
www.cendix.com
CX
mailing
lists
3rd
party
lists
response
lists
CRM
DM
portal
query verify commit fulfillsnap-in
response micro-site
DM
response
electronic or
pack & ship
capture
lead
list manager
print
mail
track
control
panels
automated
Web
response
(public Internet)
prospect
merchant
telephone
response
intelligent mail
future
transaction
lead
nurturing
Channel Marketing Portal
video survey landing TBD TBD
System Overview
Highlights & Capabilities
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
Marketing Collateral
Collateral Library
portal defined
categories
visual layout
define personalization
template
library
user view administrative tools
Marketing Collateral
Managed Personalization
portal defined
categories
controlled
personalization
production proof
real-time
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
System Overview
Highlights & Capabilities
Direct Mail Marketing
Load Mailing Lists
APIclient
upload
Acxiom
D & B
Portal
custom
external
portal
custom list
request
Credit scored data (Experian, TransUnion, Equifax) also available
Direct Mail Marketing
Manage Mailing Lists
delete export de-dup
merge compare search
+ Global or Local Do Not Market (DNM) List
Direct Mail Marketing
Launch Campaigns
approve
proof
submit
order
track
campaign
select
list
select
document
document
library
portal defined
categories group
corporate
user
custom
sharing/scope
administrator
or user load
templates
PDF
Microsoft Word
Direct Mail Marketing
Launch Campaigns
approve
proof
submit
order
track
campaign
select
list
select
document
list manager or
user upload
intelligent
interactive
list mapping
Direct Mail Marketing
Launch Campaigns
approve
proof
submit
order
track
campaign
select
list
select
document
select
list
native Word
mail-merge
real-time
production
proof (PDF)
view image
open PDF
email PDF
Direct Mail Marketing
Launch Campaigns
approve
proof
submit
order
track
campaign
select
list
select
document
mailing
schedule
mailing
options
payment
receipt
sales order
corporate account
promo codes
co-op funds
electronic
Direct Mail Marketing
Launch Campaigns
approve
proof
submit
order
track
campaign
select
list
select
document
production tracking
processed -> printed -> mailed
intelligent mail
barcode
delivery
reports
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
System Overview
Highlights & Capabilities
Other Items
• Advertising guidelines
• Training videos
• Logo items
• Seminars
• Plus…
Automate ANY Marketing Program!
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
System Overview
Highlights & Capabilities
Channel Management
Capture Responses
Portal Capture (CRM push - optional)
Lead
Tracker
PURL’s
Channel Management
Real-time Reports
Channel
Activity
Production
Statistics
Relax, the Solution is Here…Relax, the Solution is Here…
Channel Marketing Portal
Tightly Control Your Brand, Messages, and Offers;
While Empowering Your Channel Partners to Market
Aggressively Using Corporate Approved Materials.
Automation gives you POWER!
501 4th
Street, Suite 741
Lake Oswego, OR 97034
888.898.0062
www.cendix.com
sales@cendix.com

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Channel Marketing Portal Controls Brand While Empowering Partners

  • 1.
  • 2. Should You Be Worried? • Millions spent building STRONG brand • “Approved” materials make it even stronger • Channel partners are doing their own thing • Can’t manage it without an army of help • Great brands can vaporize overnight
  • 3. What is the Answer? Manage Your Channel s Grow Your Sales Protect Your Brand
  • 4. The Solution is Here… Channel Marketing Portal Tightly Control Your Brand, Messages, and Offers; While Empowering Your Channel Partners to Market Aggressively Using Corporate Approved Materials. Army of staff not required Automation gives you POWER!
  • 5. Select Features Submit Orders - eCommerce - purchase order - corporate account Manage Responses - capture responses - track response rates - targeted micro-site Store Documents - multiple formats - multiple versions - production/non-production Create Documents - custom upload (Word/PDF) - template driven - online editing Manage Lists - import, export, sort, de-dup - merge, compare, search - do not mail (master) Purchase Lists - TransUnion - Acxiom/D&B - custom sources Track Production - processed - printed - mailed Track History - order details - production files - duplicate receipts Integrate Externally - manufacturing - accounting - CRM www.cendix.com CX mailing lists 3rd party lists response lists CRM DM portal query verify commit fulfillsnap-in response micro-site DM response electronic or pack & ship capture lead list manager print mail track control panels automated Web response (public Internet) prospect merchant telephone response intelligent mail future transaction lead nurturing Channel Marketing Portal video survey landing TBD TBD
  • 6. System Overview Highlights & Capabilities Marketing Collateral Direct Mail Marketing Other Elements Channel Management Marketing Collateral Direct Mail Marketing Other Elements Channel Management
  • 7. Marketing Collateral Collateral Library portal defined categories visual layout define personalization template library user view administrative tools
  • 8. Marketing Collateral Managed Personalization portal defined categories controlled personalization production proof real-time
  • 9. Marketing Collateral Direct Mail Marketing Other Elements Channel Management System Overview Highlights & Capabilities
  • 10. Direct Mail Marketing Load Mailing Lists APIclient upload Acxiom D & B Portal custom external portal custom list request Credit scored data (Experian, TransUnion, Equifax) also available
  • 11. Direct Mail Marketing Manage Mailing Lists delete export de-dup merge compare search + Global or Local Do Not Market (DNM) List
  • 12. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document document library portal defined categories group corporate user custom sharing/scope administrator or user load templates PDF Microsoft Word
  • 13. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document list manager or user upload intelligent interactive list mapping
  • 14. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document select list native Word mail-merge real-time production proof (PDF) view image open PDF email PDF
  • 15. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document mailing schedule mailing options payment receipt sales order corporate account promo codes co-op funds electronic
  • 16. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document production tracking processed -> printed -> mailed intelligent mail barcode delivery reports
  • 17. Marketing Collateral Direct Mail Marketing Other Elements Channel Management System Overview Highlights & Capabilities
  • 18. Other Items • Advertising guidelines • Training videos • Logo items • Seminars • Plus… Automate ANY Marketing Program!
  • 19. Marketing Collateral Direct Mail Marketing Other Elements Channel Management System Overview Highlights & Capabilities
  • 20. Channel Management Capture Responses Portal Capture (CRM push - optional) Lead Tracker PURL’s
  • 22. Relax, the Solution is Here…Relax, the Solution is Here… Channel Marketing Portal Tightly Control Your Brand, Messages, and Offers; While Empowering Your Channel Partners to Market Aggressively Using Corporate Approved Materials. Automation gives you POWER!
  • 23. 501 4th Street, Suite 741 Lake Oswego, OR 97034 888.898.0062 www.cendix.com sales@cendix.com