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Analytics: Measuring and Monitoring to Optimize ROI

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Hausman and Associates
Hausman and Associates

Presented to B2B Camp in 2013, this presentation shows unique tools to monitor and measure your social media marketing so you optimize the ROI (Return on Investment) of these activities.

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Using Metrics to Monitor and Manage Your Social Media Marketing B2BCamp 2013 Washington, DC January, 12, 2013 Hausman and Associates
Angela Hausman, owner of Hausman and Associates, is an Associate Professor of Marketing at Howard University. She is the author of several books and numerous publications on social and internet marketing. In additional to writing for Hausman Marketing Letter, she is a popular writer on Business 2 Community, Social Media Today, Technorati, and Social Media Mags, Follow her on Twitter @MarketingLetter or on Facebook! Hausman and Associates
ROI? Loyalty? Hausman and Associates
Hausman and Associates
Michael Stelzner, Social Media Examiner: Marketers are beginning to understand that the ROI of social media extends beyond sales goals. Hausman and Associates
Hausman and Associates
Hausman and Associates
Google Analytics Hausman and Associates
Facebook Insights Hausman and Associates
Predictive Analytics Y= ƒ (Xi, ßi)  Behavior= Attitudes, Social Norms  CLV  Tech Acceptance = Perceived Usefulness, Perceived Ease of Use  Events = Community Engagement, Performer, Venue, Location Hausman and Associates
Take Aways  SMART Goals  Metrics?  Dashboards  Monitor/ Tweak  Predictive Analytics ≈ ROI Hausman and Associates
Questions  @MarketingLetter  http://hausmanmarketingletter.com  http://LinkedIn.com/in/angelahausman  http://Facebook.com/angela.hausman  http://Pinterest.com/MarketingLetter Hausman and Associates

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