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Analytics: Measuring and Monitoring to Optimize ROI
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Analytics: Measuring and Monitoring to Optimize ROI

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Presented to B2B Camp in 2013, this presentation shows unique tools to monitor and measure your social media marketing so you optimize the ROI (Return on Investment) of these activities.

Presented to B2B Camp in 2013, this presentation shows unique tools to monitor and measure your social media marketing so you optimize the ROI (Return on Investment) of these activities.

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  • 1. Using Metrics to Monitor and Manage Your Social Media Marketing B2BCamp 2013 Washington, DC January, 12, 2013Hausman and Associates
  • 2. Angela Hausman, owner of Hausman and Associates, is an Associate Professor of Marketing at Howard University. She is the author of several books and numerous publications on social and internet marketing. In additional to writing for Hausman Marketing Letter, she is a popular writer on Business 2 Community, Social Media Today, Technorati, and Social Media Mags, Follow her on Twitter @MarketingLetter or on Facebook!Hausman and Associates
  • 3. ROI? Loyalty?Hausman and Associates
  • 4. Hausman and Associates
  • 5. Michael Stelzner, SocialMedia Examiner:Marketers arebeginning tounderstand that theROI of social mediaextends beyondsales goals. Hausman and Associates
  • 6. Hausman and Associates
  • 7. Hausman and Associates
  • 8. Google AnalyticsHausman and Associates
  • 9. Facebook InsightsHausman and Associates
  • 10. Predictive Analytics Y= ƒ (Xi, ßi) Behavior= Attitudes, Social Norms CLV Tech Acceptance = Perceived Usefulness, Perceived Ease of Use Events = Community Engagement, Performer, Venue, LocationHausman and Associates
  • 11. Take Aways SMART Goals Metrics? Dashboards Monitor/ Tweak Predictive Analytics ≈ ROIHausman and Associates
  • 12. Questions @MarketingLetter http://hausmanmarketingletter.com http://LinkedIn.com/in/angelahausman http://Facebook.com/angela.hausman http://Pinterest.com/MarketingLetterHausman and Associates

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