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How to train your employees to use social media

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Social media guidelines for employees can be a contentious issue. While a cultural shift in behaviour means that fewer companies are forbidding their employees from using Twitter these days, some still struggle to find the balance between total freedom and overbearing policy.

Here are a few thoughts to get you started, and if you would like to book me to provide some social media training for your team, either message me or head over to calendly.com/ctrevien

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How to train your employees to use social media

  1. 1. BY CLAIRE TREVIEN B2B Marketing Trainer HOW TO TRAIN YOUR EMPLOYEES TO USE SOCIAL MEDIA
  2. 2. Social media is no longer a "nice to have" but a necessity for modern business transactions. Understandably, some companies are reluctant to give their employees free reign on social media. The key is training. Here are a few guidelines to get you started. EVERYONE NEEDS "TO DO" MARKETING
  3. 3. THERE'S A HUMAN BEHIND THAT PROFILE YOU ARE TWEETING TO. Conduct yourself with others as you'd like them to conduct themselves with you.�
  4. 4. DON'T JUST PROMOTE YOURSELF (SHARE INTERESTING CONTENT WRITTEN BY YOUR COLLEAGUES AND OTHER PROFESSIONALS IN YOUR FIELD TOO).
  5. 5. WHEN COMMENTING, QUERYING, OR GIVING FEEDBACK Stay courteous
  6. 6. Avoid alternative facts and/or sharing content from disreputable source (THIS IS WHERE MARKETING TEAMS CAN HELP BY SHARING VETTED CONTENT WITH EMPLOYEES)
  7. 7. Is the information officially released yet?1CHECK IF IT'S SENSITIVE Does it contain information not intended for the general public? 2 Are you breaching the confidence of your client(s) or employer?3
  8. 8. Comment on a person's ideas/research not a person's physical attributes
  9. 9. WHAT BEHAVIOURS CAN YOU ENCOURAGE?
  10. 10. TEACH THEM THE BASICS PERSONAL SPIN Demonstrate best practice for sharing content in a professional yet personal way. Only concentrate on relevant social media networks. For B2B this tends to be LinkedIn, followed by Twitter (but not always). Split this between different sessions to avoid content overload. PUT IT IN PRACTICE Get them to share content during the training session to ensure they have understood. BITE-SIZED
  11. 11. BOOK A TRAINING SESSION HERE: CALENDLY.COM/CTREVIEN WANT SOMEONE TO HELP?

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