Andy
  Andy
    The
 Malarkey
 Buddman
 web design
                how to be a
                      Starring
            ...
Q
who is coolest,
web designer
or superhero?
1 %  %
                 14

85            %             a             85% replied that
                                   ...
to survive in a modern
world, web designers
must be superheroes
Learn what it takes to
become a web design
superhero
what makes a
superhero?
EVERY HERO
HAS AN ORIGIN




        A RADIOACTIVE SPIDER BIT
           PETER PARKER, BRUCE
        BANNER WAS BLASTED BY...
superheroes have a
      strong moral code,
      risking all for the
      greater good




       web design
 superheroe...
superheroes are
      selfless as they fight
      crime and keep the world
      safe from danger




       web design
 ...
superheroes have
       special motivations




   many web design
  superheroes have
special motivations
 such as promoti...
superman is clark kent,
                   spiderman is peter parker,
                   many web designers too
          ...
superheroes often
retreat to a secret
hideaway




                      a secret hideaway is a
                      sour...
superheroes are easily
  identified by their
 costumes and logos
web designers also require
 a great logo to set them
   apart from the crowd
and a super website
superheroes often
       have a mundane job by
       day and exercise their
       super powers by night




      many w...
sometimes superheroes
  group together to
  form powerful teams




adaptive path

   happy cog

   clear:left
some superheroes dont
      have superpowers, relying
      instead on gadgets and
      special abilities




  the best ...
many superheroes have a
       trademark weapon




   web designers also
     need a weapon of
       choice, be that
  p...
a superheros main
       defining feature is their
       super power




 what super powers do
  you need to become a
web...
superpowers
super speed
to keep pace   to react when a
with new       client says ’’ i want
trends and     it tomorrow!’’
technologies
invulnerability
sometimes bullets do fly in the
comments of design galleries or on
design forums
x-ray vision
the ability to see through visual
presentation to the underlying
semantics, to avoid making
presentational ma...
invisibility
where ARE the
women in web
design?
elasticity
an ability to stretch ones self very
thin, particularly close to a
looming deadline
mind control
an ability to convince a client that
he does not need a flash splash
screen or pages of content nobody
will read
telepathy and clairvoyance
an ability to see into a clients mind
and understand what he means by
’’i want it easy to use’’...
empathy
an ability to understand users,
their goals and problems
precognition
an ability to see into the future
and anticipate new trends
danger Sense
Ability to      See problems
sense problem   and rectify
projects or     them before
clients         they happen
illusion and photokinesis
an ability to manipulate light to
make beautiful, elegant designs
alongside many
       superheroes is a sidekick




 batman has robin,
superman has jimmy
  ollson, lois lane
    and kryp...
every superhero needs a pal




superman s pal   the boy wonder
jimmy olsen         robin
every superhero needs a villain




superman has lex
luthor, spiderman has
the green goblin
every superhero needs a villain




  evil genius who    green goblin
plans to take over
     the world
who are your heroes?

        Superman     zeldman
    wonder woman     molly holzschlag
         daredevil   jeff veen
 c...
Q
which
superpowers
would you
choose and why?
andy budd .pdf
              andy budd .com / sxsw 2006 / super
                     andy clarke / sxswi .pdf
          st...
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How to be a Web Design Superhero

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The Talk me and Andy Clarke gave at SXSW 2006

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How to be a Web Design Superhero

  1. 1. Andy Andy The Malarkey Buddman web design how to be a Starring aka And as Modfather Clarke Budd superhero SXSW INTERACTIVE MARCH 2006 images from andy budd and andy clarke www.alexrossart.com
  2. 2. Q who is coolest, web designer or superhero?
  3. 3. 1 % % 14 85 % a 85% replied that superheroes are cooler than web designers apparently a survey of 100 people asked
  4. 4. to survive in a modern world, web designers must be superheroes
  5. 5. Learn what it takes to become a web design superhero
  6. 6. what makes a superhero?
  7. 7. EVERY HERO HAS AN ORIGIN A RADIOACTIVE SPIDER BIT PETER PARKER, BRUCE BANNER WAS BLASTED BY GAMMA RADIATION AND THE FANTASTIC FOUR WERE BATHED IN COSMIC RAYS
  8. 8. superheroes have a strong moral code, risking all for the greater good web design superheroes have strong morals, strong code and a strong moral code
  9. 9. superheroes are selfless as they fight crime and keep the world safe from danger web design superheroes share their skills and information freely
  10. 10. superheroes have special motivations many web design superheroes have special motivations such as promoting usability or web standards
  11. 11. superman is clark kent, spiderman is peter parker, many web designers too lead a secret, double life you may have seen a web design superhero’ s work, but do you know what they look like? are they sitting next to you?
  12. 12. superheroes often retreat to a secret hideaway a secret hideaway is a source of inspiration, somewhere to store super gadgets
  13. 13. superheroes are easily identified by their costumes and logos
  14. 14. web designers also require a great logo to set them apart from the crowd
  15. 15. and a super website
  16. 16. superheroes often have a mundane job by day and exercise their super powers by night many web design superheroes are the same, exercising their skills by night on personal projects
  17. 17. sometimes superheroes group together to form powerful teams adaptive path happy cog clear:left
  18. 18. some superheroes dont have superpowers, relying instead on gadgets and special abilities the best designers are skilled their with tools and have a utility belt full of useful stuff: fonts, icons and images
  19. 19. many superheroes have a trademark weapon web designers also need a weapon of choice, be that photoshop, flash or the humble text editor
  20. 20. a superheros main defining feature is their super power what super powers do you need to become a web design superhero?
  21. 21. superpowers
  22. 22. super speed to keep pace to react when a with new client says ’’ i want trends and it tomorrow!’’ technologies
  23. 23. invulnerability sometimes bullets do fly in the comments of design galleries or on design forums
  24. 24. x-ray vision the ability to see through visual presentation to the underlying semantics, to avoid making presentational markup and css
  25. 25. invisibility where ARE the women in web design?
  26. 26. elasticity an ability to stretch ones self very thin, particularly close to a looming deadline
  27. 27. mind control an ability to convince a client that he does not need a flash splash screen or pages of content nobody will read
  28. 28. telepathy and clairvoyance an ability to see into a clients mind and understand what he means by ’’i want it easy to use’’ and other such vaguerisms
  29. 29. empathy an ability to understand users, their goals and problems
  30. 30. precognition an ability to see into the future and anticipate new trends
  31. 31. danger Sense Ability to See problems sense problem and rectify projects or them before clients they happen
  32. 32. illusion and photokinesis an ability to manipulate light to make beautiful, elegant designs
  33. 33. alongside many superheroes is a sidekick batman has robin, superman has jimmy ollson, lois lane and krypto the super dog
  34. 34. every superhero needs a pal superman s pal the boy wonder jimmy olsen robin
  35. 35. every superhero needs a villain superman has lex luthor, spiderman has the green goblin
  36. 36. every superhero needs a villain evil genius who green goblin plans to take over the world
  37. 37. who are your heroes? Superman zeldman wonder woman molly holzschlag daredevil jeff veen captain fantastic dave shea spiderman doug bowman the green lantern shaun inman captain america cameron moll flash joshua davis supergirl veerle peiters hulk john oxton
  38. 38. Q which superpowers would you choose and why?
  39. 39. andy budd .pdf andy budd .com / sxsw 2006 / super andy clarke / sxswi .pdf stuffandnonsense .co.uk / downloads all images are copyright of their original owners and all copyrights, trademarks and ownerships recognised. this images from presentation is for educational purposes only www.alexrossart.com
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