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Mis in lego
The document provides a comprehensive overview of LEGO's history from its inception in 1934 to the 2000s, highlighting key developments in products, themes, and technologies. It discusses LEGO's expansion into various markets, including educational and entertainment sectors, and the introduction of techniques like data mining and business intelligence. Additionally, it outlines the company's infrastructure, user engagement strategies, and financial growth over the years.
Mis in lego
- 1. MIS IN LEGO RezaRahimi Naser Sameei Autumn 93
- 2. Brief LEGO MIS •History •What’sLEGO •Software •Hardware •T-People •Infrastructure •MIS
- 3. History • Introduction ofthemes and wheels • Use of a new non-toxic material : ABS • First Lego-based train system introduced • Lego Land- theme park with elaborate models of miniature towns built entirely with Lego bricks • DUPLO- larger brick system for very small children • Ole Kristiansen starts making wooden toys • Company is named "Lego" in 1934 • Plastic bricks manufactured first in 1949 and then with improved design in 1958 1930s- 1950s 1960s
- 4. •Focus shifted toyoung girls - introduction of doll houses! •Mini-figures introduced •launch of the Expert Series 1970s •Technic series - robot based systems •Educational Products Department was launched •Lego World Cup held in 1988 1980s •Introduction of movie based Lego themes - Star wars, Lord of the Rings, Pirates of the Caribbean •Books, magazines and Board games introduced •Films based on Lego Land •Business Consultancy - Lego Serious Play!! 1990s- 2000s
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- 10. Business Intelligence (BI) •Include 1. Software for database query and reporting 2. Online analytical processing (OLAP) 3. Data mining
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- 12. Data Mining • Typesof information obtainable from data mining 1. Association 2. Sequence 3. Classification 4. Clustering 5. Forecasting
- 13. • SAP designERP system
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- 17. HUB • near Praguein the Czech Republic. • From this giant hub - the equivalent in size to ten football pitches - the toy manufacturer serves 14,000 retailers worldwide, spanning 135 countries.
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- 27. MANAGEMENT DASHBOARD 1. Salesforecasts 2. Demand planning 3. Production capability 4. Inventory levels 5. Marketing strategies 6. Sales history DSS EIS
- 28. CRM 1. Lead Users;Children and adults who is heavily engaged in LEGO (top of pyramid) 2. One-to-One layer; Group which LEGO keeps an ongoing dialog 3. The Community Layer; Users of online games, communities, etc. 4. Active household layer; Have bought LEGO sometime in the past. (bottom of pyramid)
- 29. CHANGING PROCESS SIGNAL FOR CHANGE ONE– TO – ONE MARKETING MASS CUSTOMISATION HACKERS
- 30. FINANCIAL HIGHLIGHTS 9526 11661 16014 18731 23095 25382 0 5000 10000 15000 20000 25000 30000 2008 20092010 2011 2012 2013 LEGO INCOME
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