How to Prevent & Overcome Digital Extinction - Digital Evolution
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How to Prevent & Overcome Digital Extinction - Digital Evolution

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5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

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    How to Prevent & Overcome Digital Extinction - Digital Evolution How to Prevent & Overcome Digital Extinction - Digital Evolution Presentation Transcript

    • Digital Evolution:5 Tips toPrevent & OvercomeOnline Extinction Andrea Vascellari CEO itive.net
    • Real World The Earth is 4.54 billion years
    • Digital World Arpanet (1957) first knowledge transfer network ... Internet (1990) TCP-IP prot.credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
    • Mass Extinctionshttp://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
    • Primary cause of extinctioninability of species to adaptto environmental changes. !
    • Digi-Evolution Failure?you get wiped offthe face of the www :D
    • Forget Websites...Think of Digital Brains
    • Forget Websites...Think of Digital Brains Forebrain (2 hemispheres: logic & creative) Midbrain (reflex center) Hindbrain (vital functions)credit: http://www.flickr.com/photos/zillafag/3284353334/
    • Digital Brain Forebrain (overall design & functionality) Midbrain (forms, spam filters, etc.) Hindbrain (index, config, css, etc.)credit: http://www.flickr.com/photos/zillafag/3284353334/
    • The Digital Sageit picks the best digitalbrains that people needto achieve certainobjectives.
    • Natural Digital Selection Strategy What to do to survive? Tactics How to do it?credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
    • 5 Causes of Extinction & 5 Tips to Survive
    • 1. Information Overload
    • 5 sec. test
    • FiveSecondTest.com
    • 2. Structure
    • Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
    • Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
    • Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
    • 3. Content
    • Attention!
    • Attention!Content should be: Shared where the audience lives Venue Tailored Published at the best time
    • 4. What & How
    • . What do you do/offer. How you do it
    • . What do you do/offer. How you do it+ Who you do it for+ Why you do it better
    • 5. Behavior
    • Goals & Funnels
    • Andrea VascellariCEO itive.netAndreaVascellari.comTwitter.com/vascellariandrea@itive.net