How to Prevent & Overcome Digital Extinction - Digital Evolution

Digital Evolution:5 Tips toPrevent & OvercomeOnline Extinction Andrea Vascellari CEO itive.net

Real World The Earth is 4.54 billion years

Digital World Arpanet (1957) first knowledge transfer network ... Internet (1990) TCP-IP prot.credit: http://www.youtube.com/watch?v=9hIQjrMHTv4

Mass Extinctionshttp://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg

Primary cause of extinctioninability of species to adaptto environmental changes. !

Digi-Evolution Failure?you get wiped offthe face of the www :D

Forget Websites...Think of Digital Brains

Forget Websites...Think of Digital Brains Forebrain (2 hemispheres: logic & creative) Midbrain (reflex center) Hindbrain (vital functions)credit: http://www.flickr.com/photos/zillafag/3284353334/

Digital Brain Forebrain (overall design & functionality) Midbrain (forms, spam filters, etc.) Hindbrain (index, config, css, etc.)credit: http://www.flickr.com/photos/zillafag/3284353334/

The Digital Sageit picks the best digitalbrains that people needto achieve certainobjectives.

Natural Digital Selection Strategy What to do to survive? Tactics How to do it?credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

5 Causes of Extinction & 5 Tips to Survive

1. Information Overload

5 sec. test

FiveSecondTest.com

2. Structure

Structurehttp://seogadget.co.uk/solving-site-architecture-issues/

3. Content

Attention!

Attention!Content should be: Shared where the audience lives Venue Tailored Published at the best time

4. What & How

. What do you do/offer. How you do it

. What do you do/offer. How you do it+ Who you do it for+ Why you do it better

5. Behavior

Goals & Funnels

Andrea VascellariCEO itive.netAndreaVascellari.comTwitter.com/vascellariandrea@itive.net

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How to Prevent & Overcome Digital Extinction - Digital Evolution

by Andrea Vascellari on Apr 16, 2011

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How to Prevent & Overcome Digital Extinction - Digital Evolution — Presentation Transcript