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How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
How to Prevent & Overcome Digital Extinction - Digital Evolution
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How to Prevent & Overcome Digital Extinction - Digital Evolution

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5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

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Transcript

  • 1. Digital Evolution:5 Tips toPrevent & OvercomeOnline Extinction Andrea Vascellari CEO itive.net
  • 2. Real World The Earth is 4.54 billion years
  • 3. Digital World Arpanet (1957) first knowledge transfer network ... Internet (1990) TCP-IP prot.credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
  • 4. Mass Extinctionshttp://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
  • 5. Primary cause of extinctioninability of species to adaptto environmental changes. !
  • 6. Digi-Evolution Failure?you get wiped offthe face of the www :D
  • 7. Forget Websites...Think of Digital Brains
  • 8. Forget Websites...Think of Digital Brains Forebrain (2 hemispheres: logic & creative) Midbrain (reflex center) Hindbrain (vital functions)credit: http://www.flickr.com/photos/zillafag/3284353334/
  • 9. Digital Brain Forebrain (overall design & functionality) Midbrain (forms, spam filters, etc.) Hindbrain (index, config, css, etc.)credit: http://www.flickr.com/photos/zillafag/3284353334/
  • 10. The Digital Sageit picks the best digitalbrains that people needto achieve certainobjectives.
  • 11. Natural Digital Selection Strategy What to do to survive? Tactics How to do it?credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  • 12. 5 Causes of Extinction & 5 Tips to Survive
  • 13. 1. Information Overload
  • 14. 5 sec. test
  • 15. FiveSecondTest.com
  • 16. 2. Structure
  • 17. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  • 18. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  • 19. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  • 20. 3. Content
  • 21. Attention!
  • 22. Attention!Content should be: Shared where the audience lives Venue Tailored Published at the best time
  • 23. 4. What & How
  • 24. . What do you do/offer. How you do it
  • 25. . What do you do/offer. How you do it+ Who you do it for+ Why you do it better
  • 26. 5. Behavior
  • 27. Goals & Funnels
  • 28. Andrea VascellariCEO itive.netAndreaVascellari.comTwitter.com/vascellariandrea@itive.net

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