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House-Cleaning Robot                 Peter Waters




           FA 102a, Research and Brand
                  Development
House-Cleaning Robot                                                       Peter Waters


       Assignment One, Research


 “A Robot that Learns How to
 Tidy Up After You”
  http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
House-Cleaning Robot                                                  Peter Waters


          Assignment One, Research

 - Robot trained to survey room,
 identify objects, figure out where
 they belong
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-
you
House-Cleaning Robot                                                 Peter Waters


      Assignment One, Research

“The robot begins surveying the room
with a Microsoft 3-D Kinect Camera,
originally made for video gaming.”
                                    http://www.news.cornell.edu/stories/May12/PlacingNew
                                    ects.html




                                 http://geekdad.daddyforever.com/images/2010/
                                 Kinect-sensor.jpg
House-Cleaning Robot                      Peter Waters


          Assignment One, Research

“[The Robot] divides each task into
small chunks, computing a series of
features of each chunk.”
http://www.kurzweilai.net/a-robot-that-
learns-how-to-tidy-up-after-you
House-Cleaning Robot                             Peter Waters


 Assignment One, Description of Future Product




                 A House-Cleaning Robot
House-Cleaning Robot                                                     Peter Waters


 Assignment Two, Naming Process

        Key Words in Original Post:
        Robot, Tidy, Clean

        Generated Name Possibilities:
        Robo-Clean
        TidyBot

        Selected Name: TidyBot

        Justification:
        Simple, easy to remember name that clearly identifies the
        product’s function. Takes a complex product and makes it user-
        friendly.
House-Cleaning Robot                                Peter Waters


 Assignment Two, Brand Character Diagram
         Character/Persona            Tone
           - Professional             - Scientific
           - Careful                  - Personalized
           - Friendly                 - Methodical
           - Honest                   - Meticulous

           Language         TidyBot   Purpose
         - Time-Saving                 - Clean
         - Sleek                       - Order
         - Revolutionary               - Organize
         - High-Tech                   - Assist
House-Cleaning Robot                       Peter Waters


     AssignmentThree, Logotype Research,
     Word from Diagram




                   High-Tech
House-Cleaning Robot                                                                          Peter Waters


       AssignmentThree, Logotype Research




  http://itechbook.net/wp-    http://www.findthatlogo.com/wp-   http://upload.wikimedia.org/wikipedia/commons
  content/uploads/2012/10/A   content/gallery/microsoft-        /thumb/6/64/Cisco_logo.svg/800px-
  pple-Logo.gif               logos/microsoft-logo-icon.png     Cisco_logo.svg.png
House-Cleaning Robot                       Peter Waters


      AssignmentThree, Finished Logotype

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F aslide1

  • 1. House-Cleaning Robot Peter Waters FA 102a, Research and Brand Development
  • 2. House-Cleaning Robot Peter Waters Assignment One, Research “A Robot that Learns How to Tidy Up After You” http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
  • 3. House-Cleaning Robot Peter Waters Assignment One, Research - Robot trained to survey room, identify objects, figure out where they belong http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after- you
  • 4. House-Cleaning Robot Peter Waters Assignment One, Research “The robot begins surveying the room with a Microsoft 3-D Kinect Camera, originally made for video gaming.” http://www.news.cornell.edu/stories/May12/PlacingNew ects.html http://geekdad.daddyforever.com/images/2010/ Kinect-sensor.jpg
  • 5. House-Cleaning Robot Peter Waters Assignment One, Research “[The Robot] divides each task into small chunks, computing a series of features of each chunk.” http://www.kurzweilai.net/a-robot-that- learns-how-to-tidy-up-after-you
  • 6. House-Cleaning Robot Peter Waters Assignment One, Description of Future Product A House-Cleaning Robot
  • 7. House-Cleaning Robot Peter Waters Assignment Two, Naming Process Key Words in Original Post: Robot, Tidy, Clean Generated Name Possibilities: Robo-Clean TidyBot Selected Name: TidyBot Justification: Simple, easy to remember name that clearly identifies the product’s function. Takes a complex product and makes it user- friendly.
  • 8. House-Cleaning Robot Peter Waters Assignment Two, Brand Character Diagram Character/Persona Tone - Professional - Scientific - Careful - Personalized - Friendly - Methodical - Honest - Meticulous Language TidyBot Purpose - Time-Saving - Clean - Sleek - Order - Revolutionary - Organize - High-Tech - Assist
  • 9. House-Cleaning Robot Peter Waters AssignmentThree, Logotype Research, Word from Diagram High-Tech
  • 10. House-Cleaning Robot Peter Waters AssignmentThree, Logotype Research http://itechbook.net/wp- http://www.findthatlogo.com/wp- http://upload.wikimedia.org/wikipedia/commons content/uploads/2012/10/A content/gallery/microsoft- /thumb/6/64/Cisco_logo.svg/800px- pple-Logo.gif logos/microsoft-logo-icon.png Cisco_logo.svg.png
  • 11. House-Cleaning Robot Peter Waters AssignmentThree, Finished Logotype