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Engaging Consumers - Social Media Boot Camp for Entrepreneurs

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How you can engage consumers (current and potential) in new ways using social media.
http://andreavascellari.com/
http://itive.net/

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Engaging Consumers - Social Media Boot Camp for Entrepreneurs

  1. 1. @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy Engaging Consumers Andrea Vascellari CEO itive.net
  2. 2. @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy <ul><li>Case studies & Take aways </li></ul><ul><ul><li>Teymur Madjderey - Icedsoul </li></ul></ul><ul><ul><li>Exclusive Sicily </li></ul></ul><ul><li>Interesting Reads </li></ul><ul><li>Tools & Tips </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><li>Q&A </li></ul>
  3. 3. @vascellari Teymur Madjderey - Icedsoul.de Troopies 365 &quot;yeah and I dont understand why stormtroopers have to clean the sensorarrays of these huge droids...&quot; &quot;this is sooo gross...&quot; &quot;guys... relax... regulations... you know!&quot; -day eighteen-
  4. 4. @vascellari Teymur Madjderey - Icedsoul.de Zombies 52
  5. 5. @vascellari Teymur Madjderey - Icedsoul.de Zombies 52
  6. 6. @vascellari Teymur Madjderey - Icedsoul.de Takeaways <ul><ul><li>Narrative Engagement </li></ul></ul><ul><ul><ul><li>where there are people there are stories </li></ul></ul></ul><ul><ul><ul><li>what's interesting about what I do, that people don't know? </li></ul></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><ul><li>popular themes </li></ul></ul></ul><ul><ul><li>Multimedia Engagement </li></ul></ul><ul><ul><ul><li>photos, videos and written content </li></ul></ul></ul><ul><ul><li>Community Engagement </li></ul></ul><ul><ul><ul><li>open conversations (on Flickr, blog, etc.) </li></ul></ul></ul>
  7. 7. @vascellari ExclusiveSicily.net ehem, ehem...did you mean extensive? :o
  8. 8. @vascellari ExclusiveSicily.net Content Optimization, SEO, Usability : D
  9. 9. @vascellari ExclusiveSicily.net Takeaways <ul><ul><li>Content Engagement </li></ul></ul><ul><ul><ul><li>clear, digestible, etc. </li></ul></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><ul><li>well organized doesn't mean visible to Google </li></ul></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><ul><li>sharing capabilities (word of mouth marketing...) </li></ul></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><ul><li>yourself, your staff, etc. </li></ul></ul></ul>
  10. 10. @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy <ul><li>Interesting reads... </li></ul><ul><ul><li>Content Rules (C.C. Chapman & Ann Handley) </li></ul></ul><ul><ul><li>Get Seen (Steve Garfield) </li></ul></ul><ul><ul><li>Social Marketing to the business Customer (Eric Schwartzman & Paul Gillin) </li></ul></ul>
  11. 11. @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy <ul><li>Tools & Tips </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul>
  12. 12. @vascellari Twitter <ul><ul><li>monitor (listen to what Eric says!) </li></ul></ul><ul><ul><li>don’t use automated responses /DMs </li></ul></ul><ul><ul><ul><li>have a look: @vascellaritwitter policy </li></ul></ul></ul><ul><ul><li>socialize - add value - help </li></ul></ul><ul><ul><li>re-direct to in-depth conversation on blog/main website </li></ul></ul>
  13. 13. @vascellari Facebook <ul><ul><li>place where you can be the most personal </li></ul></ul><ul><ul><li>style-up your digital living room with custom tabs (i.e. FBML) </li></ul></ul><ul><ul><li>engage using other media within FB </li></ul></ul><ul><ul><ul><li>use video (i.e. youtube, live-stream) </li></ul></ul></ul><ul><ul><li>consistency </li></ul></ul><ul><ul><ul><li>on-going engagement </li></ul></ul></ul>
  14. 14. @vascellari Slideshare <ul><ul><li>SEO </li></ul></ul><ul><ul><ul><li>content of presentation is indexed </li></ul></ul></ul><ul><ul><ul><ul><li>contact/relevant info </li></ul></ul></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><ul><li>helps with searches in/out Slideshare </li></ul></ul></ul><ul><ul><li>Shareable/Embedable </li></ul></ul><ul><ul><li>Analytics (pro) </li></ul></ul><ul><ul><ul><li>What organizations and countries your visitors are from </li></ul></ul></ul><ul><ul><ul><li>What search terms are bringing them here </li></ul></ul></ul><ul><ul><ul><li>See all tweets and Facebook shares for your content </li></ul></ul></ul>
  15. 15. @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy Q&A
  16. 16. @vascellari AndreaVascellari.com [email_address] http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  17. 17. @vascellari itive.net/projectx [email_address] http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

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