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Web Marketing and
Promotion Plan

Juliette Has A Gun
Tsuyoshi

Executive Overview
Company Profile

Social Media Channel

Value Proposition

Online Promotion

Purpose and Goals

Performance Measurement

New Web Site

Ongoing Promotion

Branded Points of Presence
Tsuyoshi

Company Profile
Perfume Manufacturer

From France
Established in 2005
Founder: Romano Ricci
Tsuyoshi

Value Proposition and
Target Audience
Value Proposition
 Juliette Has A Gun is a perfume manufacturer providing original
French made perfumes to fragrance lovers, especially to modern
and romantic female customers. Unlike other brands, the perfumes
are very high end and last the scent unbelievably long like a
week.

Target Audience

 Female customers who love good fragrance

 Not only young people but also middle age people
Jose

Purpose and Goals
Ana

Web Site
Ana

Web Site Architecture
and Navigation
Ana

Home Page Description
Ana

Graphic Design
Ana

Conversion Techniques
Ana

Added Value
Ana

Testing
Daria

Branded Points of Presence
Daria

Social Media
Daria

Online Promotion
Jose

Performance Measurement
Julian

Ongoing Maintenance
Julian

Conclusion

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Webmarketing plan to Juliette Has a Gun - Team presentation - Tim Callen - University of California Irvine, ACP Marketing