Web Marketing and
Promotion Plan

Juliette Has A Gun
Tsuyoshi

Executive Overview
Company Profile

Social Media Channel

Value Proposition

Online Promotion

Purpose and ...
Tsuyoshi

Company Profile
Perfume Manufacturer

From France
Established in 2005
Founder: Romano Ricci
Tsuyoshi

Value Proposition and
Target Audience
Value Proposition
 Juliette Has A Gun is a perfume manufacturer providing...
Jose

Purpose and Goals
Ana

Web Site
Ana

Web Site Architecture
and Navigation
Ana

Home Page Description
Ana

Graphic Design
Ana

Conversion Techniques
Ana

Added Value
Ana

Testing
Daria

Branded Points of Presence
Daria

Social Media
Daria

Online Promotion
Jose

Performance Measurement
Julian

Ongoing Maintenance
Julian

Conclusion
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Webmarketing plan to Juliette Has a Gun - Team presentation - Tim Callen - University of California Irvine, ACP Marketing

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Webmarketing plan to Juliette Has a Gun Website, Team presentation. Tim Callen - University of California Irvine - ACP Marketing. Fall, 2013.

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Webmarketing plan to Juliette Has a Gun - Team presentation - Tim Callen - University of California Irvine, ACP Marketing

  1. 1. Web Marketing and Promotion Plan Juliette Has A Gun
  2. 2. Tsuyoshi Executive Overview Company Profile Social Media Channel Value Proposition Online Promotion Purpose and Goals Performance Measurement New Web Site Ongoing Promotion Branded Points of Presence
  3. 3. Tsuyoshi Company Profile Perfume Manufacturer From France Established in 2005 Founder: Romano Ricci
  4. 4. Tsuyoshi Value Proposition and Target Audience Value Proposition  Juliette Has A Gun is a perfume manufacturer providing original French made perfumes to fragrance lovers, especially to modern and romantic female customers. Unlike other brands, the perfumes are very high end and last the scent unbelievably long like a week. Target Audience  Female customers who love good fragrance  Not only young people but also middle age people
  5. 5. Jose Purpose and Goals
  6. 6. Ana Web Site
  7. 7. Ana Web Site Architecture and Navigation
  8. 8. Ana Home Page Description
  9. 9. Ana Graphic Design
  10. 10. Ana Conversion Techniques
  11. 11. Ana Added Value
  12. 12. Ana Testing
  13. 13. Daria Branded Points of Presence
  14. 14. Daria Social Media
  15. 15. Daria Online Promotion
  16. 16. Jose Performance Measurement
  17. 17. Julian Ongoing Maintenance
  18. 18. Julian Conclusion

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