Brandstorm Competition 2009

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Paola Corradetti, Olga Golab & Rapahel Orsini Rosenberg have been finalists at the Brandstorm Competition 2009 at Louvain School of Management (LSM). Objective: create the new perfume for Maybelline New York

Health & Medicine Business

MAYB E LLI N E
NEW YORK

THE NEW PERFUME

Olga Golab
Paola Corradetti
Raphael Orsini Rosenberg

MAYBELLINE IDENTITY
•Easy to find
U can do it
ACCESSIBLE
•Easy to use
yourself

Belgium

•Magic
INNOVATION •Multi-ethnic
NEW YORK
TRENDY
•Colors
URBAN
•Fashion

COMPETITOR ANALYSIS
CLASSY
CONSERVATIVE

INNOVATIVE
AFFORDABLE

CONSUMER INSIGHTS
SURVEY
78%
11%

25%
16%

CHOOSE YOUR FRAGRANCE

VANILLA FRESH CITRUS STRAWBERRY GREEN
CREAM WATER SMOOTHY PIE TEA

PRICE
CASE FRAGRANCES

€ 10 € 7 Each (EDT)

PROMOTION

BTL 2Y PLAN

EVENTS

WEBSITE SPECIAL EDITION

CONCLUSION
U can do it
yourself

INNOVATION URBAN

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