18. Competitive Intelligence Process Define & Scope intelligence needed Collate data from primary & secondary sources Analyse data & create scenarios Disseminate intelligence Review if data delivered the required intelligence Competitive Intelligence Decision-making Process
19. CI = Bridge Between Information & Action Content Generation Magazines Newswires SEC Filings Web Sites Census Market Research Newspapers Internal & External Experts Vertical Portals News Portals Research Shops Business Intelligence Software News Portals Online Directories Monitoring Tailoring Archiving Competitor Profiling SWOT Analysis Trend Analysis Simulation Forecasting Communications Brand Marketing Position Human Resources Suppliers Mergers/Acquisitions Financial Product Dev. Business Dev. Public Relations Marketing Information ShiftCentral Inc, 2002 www.shiftcentral.com Information Aggregation Strategy Business Action Competitive Intelligence