1. What kind of media
institution might distribute
your media product and why?

2. What is a Distribution Company?
A distribution company is one of the most important factors when it comes
down to the making a successful film. A distributor will pay for the film to be
‘printed’ into products that can be brought by the audience including film
‘reels’, software and DVD’s. They will then sell and ship these to cinemas and
shops as well as sell them online to different providers for streaming and
downloading. A release date will then be decided for the different countries,
cinemas and other distributors to start to show the film to audiences. There are
many different distributors that all aim for varied targer audenices, this means
that there will be conglomerates that have other subsidiaries that can help
them reach a larger target area, meaning that they can retain all the profits
within the conglomerate itself.

3. Printing and advertising.
- Printing and advertising is one of the most important processes, as it can either make
the film a hit or it could destroy all the effort and time that was put into creating it.
-
- There are many traditional ways in which printing and advertising are used such as,
billboards, posters and magazines/newspaper adverts.
-
- It more common nowadays that you find distributors want to do viral marketing using
social networking sites, for example Facebook, Twitter, Youtube and Google. This
helps to spread awareness to a larger audience. It has been found that viral
marketing is more effective and cheaper than the traditional was of advertising.
There has been many successful viral marketing campaigns such as Warner Bro’s
with ‘The Dark Knight Rises’. They had set up a website that was full of tiny little
tiles, every time someone would either share the website or go on it, a tile would
fall away revealing part of the image below it. After all the tiles had fallen away it
revealed an image of the joker as all the fans were wandering how he was going to
look. This created much anticipation for the film and people started talking more
about it on the social networking sites meaning that more people wanted to see
what the film was going to be like.

4. Now let’s look at some
famous distribution
companies and see
which one will be
suitable for my movie.

5. Warner Bros (GB)
Warner Bros (GB) is one of the many subsidiaries of Warner Bros
entertainment, and is there largest UK distribution company. It
known for realising some of the previous smash hits in the cinema of
Warner Bros movies for the past decade.

6. The Dark Knight (July 2008)
This movie had an estimated budget
of $185 million and made just a bit
under $160 million just on the
opening weekend , as it was shown
over 4000 screens in just the USA
alone. It was distributed by Warner
Bros (GB) and was produced by
Warner Bro Pictures. The dark knight
attracted a varied audience , by the
fact that they had incorporated in
some big Hollywood names such as
Michael Caine and Heath Ledger. This
is one of the reasons why at the end
of December the film had reached a
grossed total of $1,001,921,825
(Worldwide).

7. Harry Potter and the Deathly Hallows Part 2 (July 2011)
The movie had an estimated profit of
$125 million and made just a little under
$170 million on the opening weekend in
the USA. Not only was this film released
in 2D but it was also released in 3D and
in all Imax theatres. This meant that it
would appeal to a larger audience,
meaning more profit. This film was
distributed by Warner Bros (GB) and
again was produced by Warner Bro
Pictures, meaning that they could keep
the $1,328,111,219 all within the
company.

8. Is it suitable for my Movie?
As Warner Bros (GB) distribute
big movies such as the ones on
the previous slides, my film
would not be considered by the
company as it is a small budget
film company, that is not
starring any big Hollywood
stars. So this would be a no.

9. Entertainment Film Distributors.
Entertainment is a independent film distributor
company that has helped to shape the British film
industry into what it is today. It was founded by
Nigel Green in 1978 and has been involved in
distributing some of the most famous British
movies such as The Inbetweeners Movie.

10. Run Fat Boy Fun (2007)
The film was estimated to spend
$10 million and spent $8.5 million.
The opening weekend brought
$2,340,743 from the USA alone.
Over all it had a gross profit of
$5,998,971. It was distributed by
Entertainment Films distributors
and was produced by
Entertainment films. This meant
that all the profits were kept within
the conglomerate.

11. The Final Destination.
Entertainment films distributed the
whole Final destination franchise.
There are other thrillers that have
been distributed by Entertainment film
distributors such as Texas chainsaw
massacre, Halloween II and many
more. Final destination was released in
2009. It had a budget of $43 million. In
the opening weekend it made $27
million but it has now reached a gross
total of $66 million.

12. Is it suitable for my Movie?
Entertainment film distributors is
probably the perfect company to
distribute the movie. The already
have films that have been made
smash hits of the thriller genre
meaning that they understand
what advertising needs to be
done to create awareness . They
have had major success just in
the UK alone, and they are the
UK’s leading independent film
distributor.