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Digipak and Magazine Advertisement
By Alysia Hurrell

Digipak Design

Research

 I’ve analysed various digipaks to see different
features that I think could work well with my artist.
The digipak reperesents not only the songs on the
album but the artist themselves.
 I want the digipak too feel personal, this will make it
more desirable to fans.
 I also want it to be interesting to look at but not
overly fussy. It’s not about selling the artist as a
celebrity but the artist as a musician.
Looking at other
digipaks

These are three album
covers by Ben
Howard, Bastille and
Vampire Weekend. I like
the white framing
around these covers, I
think it draws the
attention into the centre
and makes the colours
more prominent.
Trials

Trials

Trials

Research

 I like the natural feel
with this digipak
cover, I think the
sketchy writing
makes it feel
personal but I don’t
know if this type of
font would be to
immature for my
artists album.
Research

 I like the natural feel
with this digipak
cover, I think the
sketchy writing
makes it feel
personal but I don’t
know if this type of
font would be to
immature for my
artists album.
Research

 These are two artists very
similar to Erick Baker, I
like the emotion in their
faces in both of these
digipak covers, I think the
image of James blunt
seems very natural and
not like he’s posing which
I like but I like the warmth
in the James Morrison
album.
Research

 This is the album art
work of Jamie
Fidell, I like this
image has depth, the
sketchiness on top
makes it seem
personal and the font
used doesnt make it
look to child like.
Research

 Something else I will consider is art work. In the
indie acoustic genre it is common for artwork to be
used as an album cover.
TRIAL

This is an image of
a galaxy painted on
hands, I think this
works really well
and I’d like to try
and recreate it but
maybe by painting
a forest or a
skyline.
Trial

 This image is by one
of my favourite
artist Nathan Ford, I
think this style of
artwork could be
interesting to you.
This is something I
want to consider
recreating but
maybe using the face
of the actor or
something relating
to the song.
Research`

 For my genre of Indie/Acoustic the album cover
tends to be an image of the artist posing naturally or
artwork (digital, paint, pencil etc.)
 The fonts tend to be block bold or sketchy.
 Not overly fussy or commercial looking, the focus is
on selling the music not the artist as an individual.
 One criticism of indie/acoustic digipaks is that it can
be to simple and almost boring, that is not something
that I want for my digipak.
Digipaks

These are two extremes of
digipak designs, the XX
digipak is very simple and
plain and the Katy Perry
digipak is very colourful and
artificial. I don’t want either of
these styles for my digipak, I
want it to be personal and
have a very natural earthy
feel.
Research

 This is the original cover for
Erick Baker’s album. I like the
block writing for his name but
I think the yellow for the
name of the album isn't very
easily seen and I think the
whole style of it seems very
dated, the image is interesting
but again I don't think it
relates well to his style of
music and its just a bit
irrelevant.
Magazine Design

Research
 like to use the image
 For the magazine album I would

used on the digipak cover, I think seeing the same image
more often will make it more recognisable.
 I want it to look professional and eye catching, it will be
in a magazine which has a passive audience, it needs to
stand out enough to make people want to stop and look at
it.
 I want it to have the same theme as the digipak so fonts
etc. Will be the same.
 It also needs to reflect the genre and the artist, this wont
be as personal as the digipak because it is directed at a
different audience.
Research

Research

 This a magazine avert
for tom odells
album, they have used
the image from his
album. It also has ratings
from music
magazines, this makes
the album more
desirable and in bold at
the bottom it has the
date of release, I like that
it doesn't stated this it
should just obvious.

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Project pitch 2

  • 1. Digipak and Magazine Advertisement By Alysia Hurrell
  • 2.
  • 4. Research   I’ve analysed various digipaks to see different features that I think could work well with my artist. The digipak reperesents not only the songs on the album but the artist themselves.  I want the digipak too feel personal, this will make it more desirable to fans.  I also want it to be interesting to look at but not overly fussy. It’s not about selling the artist as a celebrity but the artist as a musician.
  • 5. Looking at other digipaks  These are three album covers by Ben Howard, Bastille and Vampire Weekend. I like the white framing around these covers, I think it draws the attention into the centre and makes the colours more prominent.
  • 9. Research   I like the natural feel with this digipak cover, I think the sketchy writing makes it feel personal but I don’t know if this type of font would be to immature for my artists album.
  • 10. Research   I like the natural feel with this digipak cover, I think the sketchy writing makes it feel personal but I don’t know if this type of font would be to immature for my artists album.
  • 11. Research   These are two artists very similar to Erick Baker, I like the emotion in their faces in both of these digipak covers, I think the image of James blunt seems very natural and not like he’s posing which I like but I like the warmth in the James Morrison album.
  • 12. Research   This is the album art work of Jamie Fidell, I like this image has depth, the sketchiness on top makes it seem personal and the font used doesnt make it look to child like.
  • 13. Research   Something else I will consider is art work. In the indie acoustic genre it is common for artwork to be used as an album cover.
  • 14. TRIAL  This is an image of a galaxy painted on hands, I think this works really well and I’d like to try and recreate it but maybe by painting a forest or a skyline.
  • 15. Trial   This image is by one of my favourite artist Nathan Ford, I think this style of artwork could be interesting to you. This is something I want to consider recreating but maybe using the face of the actor or something relating to the song.
  • 16. Research`   For my genre of Indie/Acoustic the album cover tends to be an image of the artist posing naturally or artwork (digital, paint, pencil etc.)  The fonts tend to be block bold or sketchy.  Not overly fussy or commercial looking, the focus is on selling the music not the artist as an individual.  One criticism of indie/acoustic digipaks is that it can be to simple and almost boring, that is not something that I want for my digipak.
  • 17. Digipaks  These are two extremes of digipak designs, the XX digipak is very simple and plain and the Katy Perry digipak is very colourful and artificial. I don’t want either of these styles for my digipak, I want it to be personal and have a very natural earthy feel.
  • 18. Research   This is the original cover for Erick Baker’s album. I like the block writing for his name but I think the yellow for the name of the album isn't very easily seen and I think the whole style of it seems very dated, the image is interesting but again I don't think it relates well to his style of music and its just a bit irrelevant.
  • 20. Research  like to use the image  For the magazine album I would used on the digipak cover, I think seeing the same image more often will make it more recognisable.  I want it to look professional and eye catching, it will be in a magazine which has a passive audience, it needs to stand out enough to make people want to stop and look at it.  I want it to have the same theme as the digipak so fonts etc. Will be the same.  It also needs to reflect the genre and the artist, this wont be as personal as the digipak because it is directed at a different audience.
  • 22. Research   This a magazine avert for tom odells album, they have used the image from his album. It also has ratings from music magazines, this makes the album more desirable and in bold at the bottom it has the date of release, I like that it doesn't stated this it should just obvious.