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ADVERTISING STANDARDS IN INDIA Web Site: www.altacit.com ; E mail: [email_address] DHANYA N. MENON ADVOCATE
ADVERTISEMENTS Public information Market trends Available products/services Various Choice Decision Making Assist in Business Development
WHAT IS ADVERTISEMENT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY ADVERTISING STANDARDS ? ,[object Object],[object Object]
LEGAL PROVISIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Contd…
ADVERTISING STANDARDS COUNCIL OF INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DUTIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contd…
ASCI CODE - OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]
APPLICABILITY/RESPONSIBILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPLAINTS ,[object Object],[object Object],[object Object],[object Object]
PRINCIPLES ,[object Object],[object Object],[object Object],[object Object]
TRUTHFULNESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contd…
FAIRNESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
PARLE AGRO PVT LTD (LMN JUICE) TVC shows - “a dry parched African site where the people (showcased as having no water and depicted as stupid) are scrounging for water. The TVC then says, “if you don’t have water, drink LMN juice”. The TVC is in extremely poor taste showing Africannation in a bad light. The voice over, “ if you don’t have water, drink LMN juice”, is ridiculous. TVC has nourished stereotypes about Africans which are blatantly racist . TVC Withdrawn
RELIANCE COMMUNICATIONS LTD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NESTLE INDIA LTD.(MAGGI KETCHUP) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COLGATE-PALMOLIVE (INDIA) LTD. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COCA-COLA INDIA PVT LTD. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
DLF IPL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Havells India Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GlaxosmithKline Consumer Healthcare Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Horlicks Complan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Advertising standards

  • 1. ADVERTISING STANDARDS IN INDIA Web Site: www.altacit.com ; E mail: [email_address] DHANYA N. MENON ADVOCATE
  • 2. ADVERTISEMENTS Public information Market trends Available products/services Various Choice Decision Making Assist in Business Development
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  • 18. PARLE AGRO PVT LTD (LMN JUICE) TVC shows - “a dry parched African site where the people (showcased as having no water and depicted as stupid) are scrounging for water. The TVC then says, “if you don’t have water, drink LMN juice”. The TVC is in extremely poor taste showing Africannation in a bad light. The voice over, “ if you don’t have water, drink LMN juice”, is ridiculous. TVC has nourished stereotypes about Africans which are blatantly racist . TVC Withdrawn
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