Professional Communications UNF I have been sick for the entire week and this was the best take I could get with my sickness. I apologize and I will post a better one when I am feeling better.

1. Allen Mayuga

2.  Communication practices define the brand
through:
◦ Having appeal
◦ Being professional
◦ Relating to its audience

3.  The appeal of an article is defined through
it’s image.
 The majority of viewers of articles and
advertisers focus solely on pictures and audio
at first glance.

4. According to WMG, 90%
of information that
comes into the brain is
visual
Seeing large fonts and
pictures make the article
more appealing and
make viewers want to
read it

5.  Through internal and external documents,
companies, like Auntie Anne’s, are able to
create an image that makes them more
dependable and reliable.
 Professionalism allows for people to “be in
good hands”.
 Professional communication creates a sense
of trust between consumer and producer.

6.  According to careerplanning.com, skills that
define professionalism consists of:
◦ Being punctual
◦ Having a good attitude
◦ Dressing appropriately
◦ Respecting boundaries
◦ Offering assistance
◦ Assuming responsibility
◦ Being honest

7.  Communicating via media allows for any user
to stumble across which makes it imperative
that communication is put at the lowest
degree.
 By this, it means that the communication is
simple enough that it is relatable to the
largest audience that it has.

8.  Auntie Anne’s has joined each of the popular
social media, including FaceBook, Twitter,
Pinterest, YouTube, and Instagram
 This allows for the company to expand it’s
network and socialize with a younger age
group that it was not as connected to
previously.

9. Three Fold Philosophy
Three Parts of
Communicating a Brand
 Fresh, golden brown
pretzels
 Clean store
 Friendly, courteous
customer service
Having appeal
Being professional
Relating to its audience