2. Overview
• Why advertise on Facebook?
• Who is advertising?
• How to set up advertisements
• Case Study
• Questions
3. Why advertise on Facebook?
• #1 online social networking site
• Over 300,000,000 active users
• One of the best ways on the internet for targeted advertising
• reach people who care-target those with specific keys words
in their profiles
• Facebook ad appears on the right side of your facebook
page so you wont get skipped
• Only 3 ads per time
4. Who is advertising?
• Well known companies/celebrities
-JC Penny
-Nike
• Small businesses
5. How to set up Ads
• Easy to do:
Step 1: Design ad & where to link ad
-Decided where you want to link Ad to ex. If someone
clicks on ad it will lead them to the companies website
-up to 25 characters in title, 135 characters in body of
the ad & upload an image(optional)
Step2: Targeting Your Audience
-Location, age,sex, keywords-based on interests ex
activities, fav books, movies etc., education,
workplace, relationship status, relationship interest,
languages- (8 options)
6. Step 3:Set daily budget and
schedule
-minimum budget of $5US
-Continuously start running ad
once it is approved, specific start
and end date
-pay for clicks (CPC) minimum
$.01: allows you to specify a
certain amount that you are
willing to pay each time a user
clicks on your ad.
-pay per views (cost per
thousand impressions or CPM)
minimum $.02:allows you to
specify how much you are willing
to pay for 1000 views of your ad
7. • Bid range: The suggested bid range shows you
what other advertisers are currently bidding to
reach people in your target. For best results, you
should bid at least as much as the minimum
suggested bid.
• Step 4: Review add & submit order
– Make sure details about ad are correct
– Enter credit card info & click “place order”
– Ad is then sent to be reviewed prior to being shown
8. • Monitoring ad
– 3 types of reports to determine
how your campaigns and ads are
performing: advertising
performance, responder
demographics, responder profiles
– The primary things to monitor are
clicks, click through rates (CTR),
actions, action rates, and CPC.
Each of these variables will differ
depending on what type of
campaign that you’re running but
in theory, the more targeted your
ad, the higher click through rate
you should have.
9. Case Study
• Facebook Ads provided CM Photographic
the ability to target their exact
demographic — 24-30 year old women
whose relationship status on Facebook
indicated that they were engaged.
• Over 12 months, CM Photographics
generated nearly $40,000 in revenue
directly from a $600 advertising
investment on Facebook. Of the
Facebook users who were directed to CM
Photographics’ website from the ads, 60%
became qualified leads and actively
expressed interest in more information.
10. Questions?
• How effective do you think facebook
advertising is?
• What are some drawbacks from facebook
advertising?
