This document discusses various digital marketing strategies. It provides information on search engine optimization (SEO), content marketing, social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, and their key aspects. Digital marketing allows companies to engage with customers across multiple channels, manage complex customer relationships, and make data-driven decisions to better respond to customer needs.

3.  A source of entertainment , news , shopping and
social interactions .
 Consumers have access to information any time
and any place they want it .
 People are now exposed to what media , friends ,
relatives , etc. are saying about your brand , and
they are more likely to believe them than you .
 People want brands they can trust , companies
that know them , communications that are
personalized , and offers tailored to their needs
and preferences.

4. Search
engine
optimization
(SEO)
Content
marketing
Social Media
Marketing
(SMM)
Pay –per-click
Advertising
( PPC)
Email
Marketing

5. “ SEO is a process of optimizing a website to get
listed in the Google search engine result page On
the top of the first page .”

6. Off page
On page
SEO
Social book
marketing
Blogs
comments
videos
Images
Contents

8. 45% 60%

9. Backlink can improve you rankings
because they show values.
A good backlink profile helps your
site rank higher for target
keyboard, generate more quality
traffic, and even drive more leads
and sales.

10. •Social media marketing is the use of
social media platform and website to
promote a product or service.
•Social media platforms :-
Facebook
Youtube
Instagram
Twitter

11. SOCIAL MEDIA
MARKETING
perceive
social
network
You can
reach to
your target
Audiences
Increase
sales
Keeps you
Compeititive
Interaction
made
easy

12. •Affiliate marketing is an
advertising model in which a
company compensates third-
party publishers to generates
traffic or leads to the
company’s products and
service.
•The third-party publishers are
affiliates, and the commission
fee incentivizes them to find
ways to promote the company.

13. Email marketing is a
digital marketing
strategy based on
sending emails and
developing relationships
with prospects and
customer.

14. For information on a new product, service
If they have a question
If they are looking for help
If they want more information on certain individuals or organization
Business contacts
General information (maybe about you…..)
New employees
Available jobs

15.  Here are three keys to digital
marketing success :
 Manage complex customer
relationships across the channels (
both digital and traditional ) .
 Respond to and initiate dynamic
customer interactions.
 Extract value from big data to make
better decisions faster .