How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The 8-Step eCommerce Framework to Elevate Your SEO Game at #WTSFest 2020Kristina Azarenko
eCommerce is growing every single year.
Now is the best time to utilize SEO as one of the most powerful sources of traffic and revenue.
In this talk, I'll show you how to build high-quality sub-category pages targeting long-tail keywords that sell.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The 8-Step eCommerce Framework to Elevate Your SEO Game at #WTSFest 2020Kristina Azarenko
eCommerce is growing every single year.
Now is the best time to utilize SEO as one of the most powerful sources of traffic and revenue.
In this talk, I'll show you how to build high-quality sub-category pages targeting long-tail keywords that sell.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
eStudio34 presents London Search Love 2015 Aleyda Solis | Unlocking Growth Op...William Renedo
Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Similar to SEO Project Management for Successful Processes #TheInbounder (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
¿Cómo sacar el máximo provecho al SEO internacional evitando errores comunes y maximizando resultados? En esta presentación comparto criterios, pasos y herramientas a usar.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO Project Management for Successful Processes #TheInbounder
1. #seopm at #theinbounder by @aleyda from @orainti
SEO PROJECT MANAGEMENT
FOR SUCCESSFUL PROCESSES
(OR HOW TO GET OUT OF THE SEO UPSIDE DOWN)
#seopm at #theinbounder by @aleyda from @orainti
2. #seopm at #theinbounder by @aleyda from @orainti
Successful SEO processes can drive relevant,
scalable and profitable results over time
#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
SEO processes can be full of delightful surprises
3. #seopm at #theinbounder by @aleyda from @orainti
They can drive cost-effective relevant,
scalable and profitable results over time
#seopm at #theinbounder by @aleyda from @orainti
4. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
You feel cool and your client
or boss thinks that too…
5. #seopm at #theinbounder by @aleyda from @orainti
And for really good reasons
#seopm at #theinbounder by @aleyda from @orainti
6. #seopm at #theinbounder by @aleyda from @orainti
But sometimes there might be unexpected
experiences along the way…
#seopm at #theinbounder by @aleyda from @orainti
7. #seopm at #theinbounder by @aleyda from @orainti
With catastrophic results
#seopm at #theinbounder by @aleyda from @orainti
8. #seopm at #theinbounder by @aleyda from @orainti
It’s like if all of the sudden you’ve entered the upside down
#seopm at #theinbounder by @aleyda from @orainti
9. #seopm at #theinbounder by @aleyda from @orainti
Like this
#seopm at #theinbounder by @aleyda from @orainti
10. #seopm at #theinbounder by @aleyda from @orainti
In many occasions this doesn’t even happen because of
your SEO analysis or understanding, but execution issues…
#seopm at #theinbounder by @aleyda from @orainti
11. #seopm at #theinbounder by @aleyda from @orainti
Due to lack of resources, flexibility and support
#seopm at #theinbounder by @aleyda from @orainti
12. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Most of the SEO processes failures are not
even caused by SEO challenges, but
SEO project management issues
13. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
It’s painful and they put
your work at risk
14. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
It’s time to look closer at
the causes to understand
how to avoid them right
from the start and through
the SEO process…
15. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Start by establishing
an SEO qualification
process to only work
on projects where
there’s a real fit, the
critical conditions are
met and agreed from
the beginning
16. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
“The developer told
me that the ‘html
was their
responsibility’ and
won’t agree on
doing any changes”
To avoid this…
17. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“I sent the
recommendations
but there isn’t
budget to develop
content for all of
these category
pages”
18. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“The client expected
us to get involved in
the outreach for the
content we optimised,
but that’s something
we don’t actually do
and wasn’t included.”
19. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“We had agreed on
results by this date but
everything was put on
hold until the new
design is released in a
couple of months”
20. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Attract clients and projects requests that are a better fit
by establishing your specialisation and USP in the industry
Countries + LanguagesSEO Area
Technical SEO, International
SEO, Link Building, Content
Marketing, etc.
English speaking
markets, Latin America,
etc.
SEO Status & Background
ScopeBusiness Size + Type
One-off analysis, on-going,
consulting, Hands-On
implementation, etc.
SMBs, Startups,
Multinational, B2B, B2C,
etc.
Existing SEO knowledge
and experience, past SEO
processes experience
21. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Budget Timing Resources
RestrictionsFlexibility
Set minimum requirements to use as filters in your
lead qualification process
Minimum
required spent
per project.
Expected schedule to
start the project, to
implement changes,
to see results, etc.
Are there data, technical, content
and promotion resources to
implement potential changes? Are
they internal or external?
Are there any business,
marketing, technical, content
or previously known SEO
related restrictions that might
affect the process?
Is there flexibility in the
existing technical, content and
promotional platforms and
practices to implement
changes?
Goals
Reasonable
goals for the
type of
company and
characteristics
22. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Set reasonable expectations w/ the client and document
conditions in the agreement that should be signed by them
Expectations Team
Coordination AgreementFailure
Set clear expectations of what to
expect and involvement required
through the SEO process stages.
Define the team to be involved from
the client with specific responsibilities
as well as a main contact point who
own the SEO project internally.
Agree on communication,
documentation and
channels to be used to
coordinate and manage the
process.
Specify what will happen
if at some point there’s
a failure to meet any of
the specified conditions.
Include in the contract all what’s
expected to be provided by the
client in order to achieve results
as well as the rest of conditions.
23. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
The person signing & approving the project should become
the internal SEO champion and need to have internal “power”
24. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
If these conditions are not met, then is better to say no to
the project as having success with it will be highly challenging
25. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
You can also refer the project to better fitting providers
or suggest other marketing actions
26. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
If you’re in-house you can propose to work along other
marketing areas to fill the gaps to achieve the desired results
27. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
If it’s feasible, you can also develop a test or pilot project to
make a case about requiring different conditions for it
28. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Your SEO projects
will likely have the
required resources
for success now!
29. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Develop your SEO
analysis &
deliverables to be
actionable, solution
oriented and
prioritised based on
the established goals
30. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They spent the first 3
months implementing
the less important
changes and we won’t
be able to see results
soon”
31. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They implemented
the specified changes
but in the wrong
pages”
32. #seopm at #theinbounder by @aleyda from @orainti
v#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by
@aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at
#theinbounder by @aleyda from @orainti
#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They ended-up
building the links to
pages that are
blocked and non-
indexed”
33. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“The implementation
has been on hold for
months because it was
not clear they needed
content support for it”
34. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Always start with a complete audit to understand the
business & site status in context vs. competitors
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
Your
Competition
Current Organic Search
Performance
Audience Search
Behavior & Industry
Potential
35. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Take screenshots of every identified issue scenario to
document it, showing how to find and fix it
https://marker.io/
36. #seopm at #theinbounder by @aleyda from @orainti
Give also examples of how other sites are already doing it
right, especially competitors ones, as it will incentivise action
#seopm at #theinbounder by @aleyda from @orainti
37. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Prioritise the different issues and opportunities based on
how critical towards growth and easy to implement they are
Add the new, updated URLs with right name convention
They are meant to be ranked so should be indexable and
differentiated with specifically relevant content
Update links & 301-redirect to only
crawl on the protocol to index & rank
Unblock the new URLs to be crawled & indexed
301s should go to the relevant new URLs &
stop being linked
Start 301-redirecting 4xx errors to
new URL destinations
High
High
Medium
High
MediumLow
38. #seopm at #theinbounder by @aleyda from @orainti
Prioritise also those affecting the content and queries w/ the
highest potential growth, profitability and lower competition
#seopm at #theinbounder by @aleyda from @orainti
Too Granular
Existing Pages
Little Existing
Competition
No Rankings vs.
Competitors
39. #seopm at #theinbounder by @aleyda from @orainti
Make sure your SEO recommendations are meaningful, don’t
focus on trivial, low impact, hard to implement changes
#seopm at #theinbounder by @aleyda from @orainti
40. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
As a result, develop solution driven SEO recommendations
showing how to fix every issue, attaching the affected URLs
41. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Create a recommendations summary to introduce the actions,
that will be also used as a reference to coordinate them
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development TBD TBD
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content TBD TBD
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
TBD TBD
42. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Organise & format the SEO recommendations document
to make it easy to navigate, refer & share
43. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Check out my #KoozaiTV video where I share a step-by-step
to develop actionable SEO recommendations
bit.ly/actionableseo
44. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Use them to give SEO trainings to the relevant teams -that
you can record to reuse- and create “SEO best practices”
45. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Your SEO
recommendations
will be easier to
implement now!
46. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Follow a project
communication,
execution and
validation workflow
that fit with the
business operations
& project’s
characteristics and
goals
47. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“I was never told that
this change was going to
be launched last week
and that’s why it wasn’t
validated”
48. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“We’re still waiting
for the approval but
nobody answers and
we don’t know if the
message was
received”
49. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They say they weren’t
informed about the risks
and that’s why they did it
anyway”
50. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Present the SEO recommendations to the stakeholders,
including the “SEO champion”, highlighting the critical areas
51. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Assess the recommendations w/ the stakeholders, agreeing
on their execution while aligning w/ the existing workflow
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
WHAT WHY WHERE WHO WHEN
52. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
2
Development &
Content
Matt &
Maria
2/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 3 Content Matt 3/9/2016
Reprioritise the activities if needed based on their
confirmed viability and schedule vs. the expected impact
53. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Enable a test environment and allocate time and resources to
validate implementations before and after they are released
PRE-RELEASE
VALIDATION: OK?IMPLEMENTATION
YES
NO
YES
MOVE TO
NEXT ONERELEASE
NO
FIX
POST-RELEASE
VALIDATION:
OK?
54. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Although aligning w/ existing workflow and development
method, set for frequent SEO releases to see results sooner
https://zapier.com/learn/project-management/project-management-systems/
55. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Agree on the relevant & reasonable SEO KPIs and overall
goals once the SEO roadmap is established, not before
GOALS
X % Conversions Growth in N Months w/ Y% Increase every M Months
KPIS
ConversionsTrafficRankings
IndexabilityCrawlability
X % Traffic Growth in N Months w/ Y% Increase every M Months
X % Ranking Share Growth in N Months w/ Y% Increase every M Months
Links
56. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Give also different potential results scenarios in case the
most fundamental recommendations are not followed
seomonitor.com
57. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
The different teams involved in the SEO execution should
also make them part of their own goals to get their support
58. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Agreed on the Project Management tools and channels to be
used to coordinate & report the activities, KPIs & goals
59. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
It’s critical to choose one that fits w/ the development
model & workflow, that is used by the team involved
60. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Which might not only be just one, but a combination of them
61. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @oraintihttp://zapier.com/
Most of the popular project management tools now
also offer third-party integration via APIs via Zapier
62. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Including SEO tools like Deepcrawl, allowing us to send the
data to project management tools or get notifications
https://t.co/9MXbtcGu3z
63. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
If it’s viable to choose, specify which are your desired project
management functionalities and to be addressed needs
Tasks Management
Team Collaboration
FUNCTIONAL NON-FUNCTIONAL
Usability
Security
Performance
Availability
Accessibility
Cost
Multi-Device
Messaging System
Dashboard
Reports
Alerts
Calendar integration
Time Tracking
… …
Reliability
64. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Use this project management tools cheat sheet to select
those that fulfil your requirements, to test them
http://bit.ly/2ESpxDP
65. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Once selected, be consistent and share all the updates,
deliverables and communicate w/ the team through them
66. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Set weekly/bi-weekly update calls to clarify doubts soon
and update the team about any issues and process status
67. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Remember you depend on them to make things happen,
so be empathic and friendly when giving any input
68. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Your project
communication,
execution and
validation workflow
will likely be more
efficient now!
69. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Establish a
monitoring &
reporting system that
allows you to track &
inform about the
process progress,
implementation
status and goals
results, as well as to
make decisions
70. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“We have no idea what
caused that
negative rankings and
traffic impact”
71. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“The test environment
was open for a few
weeks and got indexed
and ranked”
72. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They now have
allocated 90% of digital
marketing budget to
PPC despite SEO being
the one that drives 90%
of conversions”
73. #seopm at #theinbounder by @aleyda from @orainti
Start tracking each of the established KPIs before starting
the SEO related releases, and set for frequent updates
ConversionsTrafficRankings
IndexabilityCrawlability Links
Google Search Console
Deepcrawl/Botify/Ryte/Sistrix
Google Search Console
CognitiveSEO/Majestic/Ahrefs/Sistrix
Google Analytics
SEOMonitor
Google Search Console
SEOMonitor/AWR/Accuranker
#seopm at #theinbounder by @aleyda from @orainti
74. #seopm at #theinbounder by @aleyda from @orainti
Use a monitoring system that facilitates the correlation
between your actions, rankings, traffic & conversion results
seomonitor.com
RANKINGS SEARCH VOLUME CONVERSIONSVISITS ENGAGEMENT
75. #seopm at #theinbounder by @aleyda from @orainti
Create a dashboard to use for day-to-day monitoring,
aggregating the top KPIs, to share w/ the team for updates
cognitiveseo
76. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Set alerts to be informed of any technical, content or link
related changes that will influence the site SEO status
littlewarden.com + cognitiveseo + seomonitor
77. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
As well as notifications when there are drastic rankings
and organic traffic or conversion changes
78. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Avoid missing them by configuring zaps to send
them as messages and archive them in your PM system
79. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Share monthly reports during “formal” follow-ups w/
execution, KPIs & Goals status and proposed next steps
Recommendations Importance Status Area Priority Resource Person Status Launch Date Comments
Details in
Basecamp
Start canonicalizing and
index color facets
High Low
Listings &
product
pages
1 Development Maria In Progress 2/5/2018
basecamp.com
/url/here/
Add more content to listings
w/ less than 5 products by
featuring related ones
Medium Medium
2nd level
sub-
categories
2
Development &
Content
Matt & Maria Launched 2/2/2018
basecamp.com
/url/here/
Deduplicate & Optimize
Titles
High Medium
Blog
category
pages
3 Content Matt Pending TBD
Unsolved
platform bug
basecamp.com
/url/here/
SEO Implementation Status
Results vs. Expected Goals Next Actions to Improve Results
KPIS STATUS
1. Overall traffic and conversion growth have increased more than
projected, however the results come from non-priority and lower
competition products categories, still that will hit ceiling soon, for
which further optimisation actions are in process for top ones.
2. Obtain platform vendor support in order to implement pending task No.
3 of high priority towards growth
3. ….
80. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Remember that SEO is iterative/incremental, if you identify
that something is not working, be flexible to pivot
81. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Your monitoring &
reporting system will
effectively inform
about the process
progress as well as
easily allow to make
decisions now!
82. #seopm at #theinbounder by @aleyda from @orainti
It’s time to get rid of that demogorgon
#seopm at #theinbounder by @aleyda from @orainti
83. #seopm at #theinbounder by @aleyda from @orainti
With the help of #SEOPM
#seopm at #theinbounder by @aleyda from @orainti
1. Better Project Qualification
Process that guarantees
support
2. Easy to follow, actionable SEO
Recommendations
3. Efficient communication,
execution & validation workflow
4. Effective monitoring system to
follow progress & make
decisions
84. #seopm at #theinbounder by @aleyda from @orainti
And get out from the upside down
#seopm at #theinbounder by @aleyda from @orainti
85. #seopm at #theinbounder by @aleyda from @orainti
Find all the #SEOPM resources here
#seopm at #theinbounder by @aleyda from @orainti
aleydasolis.com/en/seo-project-management/
86. #seopm at #theinbounder by @aleyda from @orainti
Let’s go!
#seopm at #theinbounder by @aleyda from @orainti