Mobile SEO for Tourism Companies #BeWizard
 

Mobile SEO for Tourism Companies #BeWizard

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Mobile SEO Guideliens and best practices to achieve a positive ROI Mobile SEO process in the tourism industry

Mobile SEO Guideliens and best practices to achieve a positive ROI Mobile SEO process in the tourism industry

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    Mobile SEO for Tourism Companies #BeWizard Mobile SEO for Tourism Companies #BeWizard Presentation Transcript

    • MOBILE SEO FOR TOURISM COMPANIESHOW TO GROW YOUR TRAVEL BUSINESS WITH MOBILE SEARCH MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M AN SEO
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M A MOBILE ADDICT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M A FREQUENT TRAVELER
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM VISIBILITY TRAFFIC CONVERSIONSI’M GOING TO HELP YOU TO INCREASE YOUR VISIBILITY IN MOBILE SEARCH RESULTS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMMOBILE IS A GROWING PLATFORM IDEAL TO EXPAND YOUR BUSINESS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.howtogomo.com/en-gb/d/why-get-mo/MOBILE IS A GROWING PLATFORM IDEAL TO EXPAND YOUR BUSINESS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU NEED TO CONNECT WITH THE TRAVELERS WHO USE MOBILE SEARCH
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMRELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.howtogomo.com/en-gb/d/why-get-mo/RELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMTO DREAM, PLAN, BOOK, EXPERIENCE & SHARE THEIR TRAVEL EXPERIENCE ONLINE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/TO DREAM, PLAN, BOOK, EXPERIENCE & SHARE THEIR TRAVEL EXPERIENCE ONLINE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCARING ABOUT THEIR MOBILE WEB EXPERIENCE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.howtogomo.com/en-gb/d/why-get-mo/CARING ABOUT THEIR MOBILE WEB EXPERIENCE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMLET’S MOBILIZE YOUR SEO NOW
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMFIRST RESEARCH AND ANALYZE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM https://adwords.google.com/o/KeywordToolUSE THE GOOGLE KEYWORD TOOL WITH THE MOBILE FILTER
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM www.google.com/analytics/VERIFY YOUR GOOGLE ANALYTICS WITH THE MOBILE SEGMENTS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM www.google.com/webmasters/tools/AND YOUR WEBMASTER TOOLS QUERIES WITH THE MOBILE FILTER
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCHECK GOOGLE’S RELATED & SUGGESTED MOBILE SEARCHES
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCHECK YOUR VISITORS MOBILE DEVICES IN GOOGLE ANALYTICS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTSVERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM USE THE OPERA MOBILE EMULATOR: http://dev.opera.com/articles/view/opera-mobile-emulator/ IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTSVERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM THE USER AGENT SWITCHER EXTENSION FOR FIREFOX OR ULTIMATE USER AGENT SWITCHER IN CHROME IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTSVERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TITLE & DESCRIPTIONURL CONTENT ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TITLE & DESCRIPTIONURL DANGER! THIS IS NOT OPTIMIZED CONTENT ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TITLE & DESCRIPTIONURL CONTENT SHOULD BE RELEVANT AND CONCISE ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TITLE & DESCRIPTIONURL CONTENT COOL! THIS IS OPTIMIZED SHOULD BE RELEVANT AND CONCISE ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM I CANNOT READ ITWHY TAKING THEUSER ELSEWHERE? IS YOUR OWN SITE & CONTENT STILL NOT OPTIMIZED?
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM YOU’RE LOSING POTENTIAL MOBILE CLIENTS I CANNOT READ ITWHY TAKING THEUSER ELSEWHERE? IS YOUR SITE & CONTENT STILL NOT OPTIMIZED?
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMNOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMIDENTIFY THOSE KEYWORDS WITH THE HIGHEST SEARCH VOLUME AND MOST RELEVANT INTENT NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CREATE CONTENT, SERVICES AND OFFERS TARGETING THOSE MOBILE SEARCHESNOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMIT’S TIME TO DEVELOP YOUR MOBILE PRESENCE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHOW DO YOU ENABLE YOUR MOBILE SITE?
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMRESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE SITE PROS AND CONS OF MOBILE SITE STRUCTURES
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHOW DO YOU ENABLE YOUR MOBILE SITE?
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM https://developers.google.com/speed/pagespeed/insightsYOUR MOBILE SITE SHOULD ALWAYS BE FAST
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMUSE PAGESPEED INSIGHTS MOBILE FILTER AND FOLLOW THE MOBILE SPEED GUIDELINES https://developers.google.com/speed/docs/best-practices/mobile https://developers.google.com/speed/pagespeed/insights YOUR MOBILE SITE SHOULD ALWAYS BE FAST
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Allow search engines to crawl page’s assets (css, js, images). * Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc). * Use a CMS or Framework to facilitate the implementation.SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Allow search engines to crawl page’s assets (css, js, images). CHECK OUT GOOGLE’S might not display effectively in mobiles (large images, javascript, videos, etc). * Beware of elements that RECOMMENDATION FOR RESPONSIVE https://developers.google.com/webmasters/smartphone-sites/javascript * Use a CMS or Framework to facilitate the implementation.SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CHECK RESPONSIVENESS USE TOOLS LIKE http://mattkersley.com/responsive/SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Server needs to respond with different HTML on the same URL depending on the user agent requesting the page. * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM CHECK OUT *GOOGLE’Srespond with different HTML on theFOR URL depending on the user agent requesting the page. Server needs to RECOMMENDATION same DETECTING USER AGENTS https://developers.google.com/webmasters/smartphone-sites/redirects * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/ AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLSSPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Enable a consistent mobile URL structure under the “m” subdomain. * Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version. * Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other. * Include rel=alternate annotations in Desktop SitemapsSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Enable a consistent mobile URL structure under the “m” subdomain. CHECK OUT GOOGLE’S RECOMMENDATION FOR to their correct mobile or desktop page version. * Use HTTP 301 directions to refer bots and users PARALLEL MOBILE SITES https://developers.google.com/webmasters/smartphone-sites/details versions referring each other. * Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops * Include rel=alternate annotations in Desktop SitemapsSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLSSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM CHECK OUT THIS GUIDE FOR FULL SEO FRIENDLY MOBILE SITE DEVELOPMENT http://www.stateofsearch.com/mobile-seo-audit/YOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMLET’S OPTIMIZE AND MAXIMIZE YOUR MOBILE SITE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM NON INTRUSIVE SUGGESTION INTERSTITIALS ARE INTRUSIVEOPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM NON INTRUSIVE SUGGESTION INTERSTITIALS ARE INTRUSIVE INTERSTITIAL MIGHT ALSO HURT THE MOBILE SITE CRAWLABILITYOPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM BUT CONTENT IS NOT CORRECTLY SHOWNAPPEARS ON MOBILE SEARCH RESULTS REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM BE CAREFUL WITH FLASH, SCRIPTS & VIDEOS. HTML 5 CAN BE YOUR BEST FRIEND FOR MOBILE BUT CONTENT IS NOT CORRECTLY SHOWNAPPEARS ON MOBILE SEARCH RESULTS REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS ONLY MOST IMPORTANT CONTENT. DEFER SECONDARY INFORMATIONYOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM CHECK MOBILE USABILITY BEST PRACTICES IN http://www.nngroup.com/articles/mobile-site-vs-full-site/ VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS ONLY MOST IMPORTANT CONTENT. DEFER SECONDARY INFORMATIONYOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM INCLUDE STRUCTURED DATA FOR EVENTS, YOUR BUSINESS, AUTHORS, REVIEWS, ETC. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM MOBILE SEARCHES ARE USUALLY LOCALIZED http://www.google.com/+/business/MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM CREATE ALSO PRESENCE IN TRAVEL OR LOCAL AGGREGATORS LIKE TRIPADVISOR AND YELP MOBILE SEARCHES ARE USUALLY LOCALIZED http://www.google.com/+/business/MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSHOW YOUR REVIEWS GAMIFY THE SHARING AND ASK FOR MORE EXPERIENCEAND INCENTIVIZE YOUR USERS TO SHARE THEIR EXPERIENCE
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU WILL BE MORE VISIBLE AND CONNECT WITH YOUR MOBILE USERS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMFINALLY, YOU NEED TO MEASURE YOUR MOBILE SEARCH ACTIVITY
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM YOU CAN USE GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM MOBILE SEO BENEFITS > COSTS VISIBILITY DEVELOPMENT VISITS MAINTENANCE REGISTRATIONS CONTENT BOOKINGS PROMOTIONFOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMWITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM IS THE ROI OF THE MOBILE SEO PROCESS POSITIVE?WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM EXPAND, OPTIMIZE OR CHANGE THE MOBILE PRESENCE ACCORDINGLYWITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
    • MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM QUESTIONS? THANKSYOU CAN FOLLOW ME IN TWITTER AT @ALEYDA PHOTOS UNDER CREATIVE COMMONS TAKEN FROM FLICKR