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MOBILE SEO FOR TOURISM COMPANIESHOW TO GROW YOUR TRAVEL BUSINESS WITH MOBILE SEARCH                   MOBILE SEO FOR TRAVE...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M AN SEO
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M A MOBILE ADDICT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M A FREQUENT TRAVELER
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                  VISIBILITY      TRAFFIC       CONVERSIONSI’M GOING ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMMOBILE IS A GROWING PLATFORM IDEAL     TO EXPAND YOUR BUSINESS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM    http://www.howtogomo.com/en-gb/d/why-get-mo/MOBILE IS A GROWING P...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU NEED TO CONNECT WITH THE TRAVELERS WHO             USE MOBILE SEA...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMRELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM        http://www.howtogomo.com/en-gb/d/why-get-mo/RELYING ON MOBILE...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMTO DREAM, PLAN, BOOK, EXPERIENCE & SHARE     THEIR TRAVEL EXPERIENCE ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.thinkwithgoogle.com/insights/featured/five-stages-of-trav...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCARING ABOUT THEIR MOBILE WEB EXPERIENCE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM       http://www.howtogomo.com/en-gb/d/why-get-mo/CARING ABOUT THEIR...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMLET’S MOBILIZE YOUR SEO NOW
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMFIRST RESEARCH AND ANALYZE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                                   https://adwords.google.com/o/Keywo...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                                                           www.google...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                                             www.google.com/webmaster...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCHECK GOOGLE’S RELATED & SUGGESTED MOBILE SEARCHES
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCHECK YOUR VISITORS MOBILE DEVICES IN GOOGLE ANALYTICS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM          IN YOUR SITE      FOR YOUR KEYWORDS     IN YOUR MOBILE RESU...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM  USE THE OPERA MOBILE EMULATOR: http://dev.opera.com/articles/view/o...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM           THE USER AGENT SWITCHER EXTENSION FOR FIREFOX             ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                     TITLE & DESCRIPTIONURL                          ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                       TITLE & DESCRIPTIONURL                   DANGE...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                        TITLE & DESCRIPTIONURL                       ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                        TITLE & DESCRIPTIONURL                       ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                                                                     ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                          YOU’RE LOSING POTENTIAL MOBILE CLIENTS     ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMNOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMIDENTIFY THOSE KEYWORDS WITH THE HIGHEST SEARCH VOLUME AND MOST RELEV...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CREATE CONTENT, SERVICES AND OFFERS TARGETING THOSE MOBILE SEARCH...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMIT’S TIME TO DEVELOP YOUR MOBILE PRESENCE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHOW DO YOU ENABLE YOUR MOBILE SITE?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMRESPONSIVE WEB                       DYNAMIC SERVING                 ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHOW DO YOU ENABLE YOUR MOBILE SITE?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                                 https://developers.google.com/speed/...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMUSE PAGESPEED INSIGHTS MOBILE FILTER AND FOLLOW THE MOBILE SPEED GUID...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                * Allow search engines to crawl page’s assets (css, j...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                        * Allow search engines to crawl page’s assets...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM               TO CHECK RESPONSIVENESS USE TOOLS LIKE                ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM            * Server needs to respond with different HTML on the same...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM      CHECK OUT *GOOGLE’Srespond with different HTML on theFOR URL de...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM       TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM             * Enable a consistent mobile URL structure under the “m”...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                      * Enable a consistent mobile URL structure unde...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM   TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/AND...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM     CHECK OUT THIS GUIDE FOR FULL SEO FRIENDLY MOBILE SITE DEVELOPME...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMLET’S OPTIMIZE AND MAXIMIZE YOUR MOBILE SITE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                                                                     ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                                                                     ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                                                                BUT C...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM       BE CAREFUL WITH FLASH, SCRIPTS & VIDEOS. HTML 5 CAN BE YOUR BE...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS         ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                        CHECK MOBILE USABILITY BEST PRACTICES IN     ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                              http://support.google.com/webmasters/bi...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM    INCLUDE STRUCTURED DATA FOR EVENTS, YOUR BUSINESS, AUTHORS, REVIE...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM  MOBILE SEARCHES ARE   USUALLY LOCALIZED                            ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM        CREATE ALSO PRESENCE IN TRAVEL OR LOCAL AGGREGATORS LIKE TRIP...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSHOW YOUR REVIEWS                                              GAMIFY...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU WILL BE MORE VISIBLE AND CONNECT WITH YOUR MOBILE USERS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMFINALLY, YOU NEED TO MEASURE YOUR MOBILE SEARCH ACTIVITY
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                  WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM        YOU CAN USE GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS      ...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM                            MOBILE SEO               BENEFITS > COSTS...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMWITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM              IS THE ROI OF THE MOBILE SEO PROCESS POSITIVE?WITH THIS...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM         EXPAND, OPTIMIZE OR CHANGE THE MOBILE PRESENCE ACCORDINGLYWI...
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM               QUESTIONS?          THANKSYOU CAN FOLLOW ME IN TWITTER...
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Mobile SEO for Tourism Companies #BeWizard

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Mobile SEO Guideliens and best practices to achieve a positive ROI Mobile SEO process in the tourism industry

Transcript of "Mobile SEO for Tourism Companies #BeWizard"

  1. 1. MOBILE SEO FOR TOURISM COMPANIESHOW TO GROW YOUR TRAVEL BUSINESS WITH MOBILE SEARCH MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
  2. 2. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M AN SEO
  3. 3. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M A MOBILE ADDICT
  4. 4. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHI, MY NAME IS ALEYDA SOLIS, I’M A FREQUENT TRAVELER
  5. 5. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM VISIBILITY TRAFFIC CONVERSIONSI’M GOING TO HELP YOU TO INCREASE YOUR VISIBILITY IN MOBILE SEARCH RESULTS
  6. 6. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMMOBILE IS A GROWING PLATFORM IDEAL TO EXPAND YOUR BUSINESS
  7. 7. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.howtogomo.com/en-gb/d/why-get-mo/MOBILE IS A GROWING PLATFORM IDEAL TO EXPAND YOUR BUSINESS
  8. 8. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU NEED TO CONNECT WITH THE TRAVELERS WHO USE MOBILE SEARCH
  9. 9. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMRELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES
  10. 10. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.howtogomo.com/en-gb/d/why-get-mo/RELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES
  11. 11. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMTO DREAM, PLAN, BOOK, EXPERIENCE & SHARE THEIR TRAVEL EXPERIENCE ONLINE
  12. 12. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/TO DREAM, PLAN, BOOK, EXPERIENCE & SHARE THEIR TRAVEL EXPERIENCE ONLINE
  13. 13. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCARING ABOUT THEIR MOBILE WEB EXPERIENCE
  14. 14. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://www.howtogomo.com/en-gb/d/why-get-mo/CARING ABOUT THEIR MOBILE WEB EXPERIENCE
  15. 15. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMLET’S MOBILIZE YOUR SEO NOW
  16. 16. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMFIRST RESEARCH AND ANALYZE
  17. 17. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM https://adwords.google.com/o/KeywordToolUSE THE GOOGLE KEYWORD TOOL WITH THE MOBILE FILTER
  18. 18. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM www.google.com/analytics/VERIFY YOUR GOOGLE ANALYTICS WITH THE MOBILE SEGMENTS
  19. 19. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM www.google.com/webmasters/tools/AND YOUR WEBMASTER TOOLS QUERIES WITH THE MOBILE FILTER
  20. 20. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCHECK GOOGLE’S RELATED & SUGGESTED MOBILE SEARCHES
  21. 21. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMCHECK YOUR VISITORS MOBILE DEVICES IN GOOGLE ANALYTICS
  22. 22. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTSVERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
  23. 23. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM USE THE OPERA MOBILE EMULATOR: http://dev.opera.com/articles/view/opera-mobile-emulator/ IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTSVERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
  24. 24. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM THE USER AGENT SWITCHER EXTENSION FOR FIREFOX OR ULTIMATE USER AGENT SWITCHER IN CHROME IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTSVERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
  25. 25. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TITLE & DESCRIPTIONURL CONTENT ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
  26. 26. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TITLE & DESCRIPTIONURL DANGER! THIS IS NOT OPTIMIZED CONTENT ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
  27. 27. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TITLE & DESCRIPTIONURL CONTENT SHOULD BE RELEVANT AND CONCISE ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
  28. 28. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TITLE & DESCRIPTIONURL CONTENT COOL! THIS IS OPTIMIZED SHOULD BE RELEVANT AND CONCISE ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
  29. 29. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM I CANNOT READ ITWHY TAKING THEUSER ELSEWHERE? IS YOUR OWN SITE & CONTENT STILL NOT OPTIMIZED?
  30. 30. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM YOU’RE LOSING POTENTIAL MOBILE CLIENTS I CANNOT READ ITWHY TAKING THEUSER ELSEWHERE? IS YOUR SITE & CONTENT STILL NOT OPTIMIZED?
  31. 31. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMNOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
  32. 32. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMIDENTIFY THOSE KEYWORDS WITH THE HIGHEST SEARCH VOLUME AND MOST RELEVANT INTENT NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
  33. 33. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CREATE CONTENT, SERVICES AND OFFERS TARGETING THOSE MOBILE SEARCHESNOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
  34. 34. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMIT’S TIME TO DEVELOP YOUR MOBILE PRESENCE
  35. 35. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHOW DO YOU ENABLE YOUR MOBILE SITE?
  36. 36. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMRESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE SITE PROS AND CONS OF MOBILE SITE STRUCTURES
  37. 37. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMHOW DO YOU ENABLE YOUR MOBILE SITE?
  38. 38. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM https://developers.google.com/speed/pagespeed/insightsYOUR MOBILE SITE SHOULD ALWAYS BE FAST
  39. 39. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMUSE PAGESPEED INSIGHTS MOBILE FILTER AND FOLLOW THE MOBILE SPEED GUIDELINES https://developers.google.com/speed/docs/best-practices/mobile https://developers.google.com/speed/pagespeed/insights YOUR MOBILE SITE SHOULD ALWAYS BE FAST
  40. 40. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Allow search engines to crawl page’s assets (css, js, images). * Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc). * Use a CMS or Framework to facilitate the implementation.SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
  41. 41. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Allow search engines to crawl page’s assets (css, js, images). CHECK OUT GOOGLE’S might not display effectively in mobiles (large images, javascript, videos, etc). * Beware of elements that RECOMMENDATION FOR RESPONSIVE https://developers.google.com/webmasters/smartphone-sites/javascript * Use a CMS or Framework to facilitate the implementation.SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
  42. 42. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
  43. 43. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CHECK RESPONSIVENESS USE TOOLS LIKE http://mattkersley.com/responsive/SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
  44. 44. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Server needs to respond with different HTML on the same URL depending on the user agent requesting the page. * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
  45. 45. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM CHECK OUT *GOOGLE’Srespond with different HTML on theFOR URL depending on the user agent requesting the page. Server needs to RECOMMENDATION same DETECTING USER AGENTS https://developers.google.com/webmasters/smartphone-sites/redirects * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
  46. 46. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
  47. 47. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/ AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLSSPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
  48. 48. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Enable a consistent mobile URL structure under the “m” subdomain. * Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version. * Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other. * Include rel=alternate annotations in Desktop SitemapsSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
  49. 49. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM * Enable a consistent mobile URL structure under the “m” subdomain. CHECK OUT GOOGLE’S RECOMMENDATION FOR to their correct mobile or desktop page version. * Use HTTP 301 directions to refer bots and users PARALLEL MOBILE SITES https://developers.google.com/webmasters/smartphone-sites/details versions referring each other. * Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops * Include rel=alternate annotations in Desktop SitemapsSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
  50. 50. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
  51. 51. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLSSPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
  52. 52. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE
  53. 53. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM CHECK OUT THIS GUIDE FOR FULL SEO FRIENDLY MOBILE SITE DEVELOPMENT http://www.stateofsearch.com/mobile-seo-audit/YOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE
  54. 54. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMLET’S OPTIMIZE AND MAXIMIZE YOUR MOBILE SITE
  55. 55. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM NON INTRUSIVE SUGGESTION INTERSTITIALS ARE INTRUSIVEOPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY
  56. 56. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM NON INTRUSIVE SUGGESTION INTERSTITIALS ARE INTRUSIVE INTERSTITIAL MIGHT ALSO HURT THE MOBILE SITE CRAWLABILITYOPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY
  57. 57. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM BUT CONTENT IS NOT CORRECTLY SHOWNAPPEARS ON MOBILE SEARCH RESULTS REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE
  58. 58. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM BE CAREFUL WITH FLASH, SCRIPTS & VIDEOS. HTML 5 CAN BE YOUR BEST FRIEND FOR MOBILE BUT CONTENT IS NOT CORRECTLY SHOWNAPPEARS ON MOBILE SEARCH RESULTS REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE
  59. 59. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS ONLY MOST IMPORTANT CONTENT. DEFER SECONDARY INFORMATIONYOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS
  60. 60. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM CHECK MOBILE USABILITY BEST PRACTICES IN http://www.nngroup.com/articles/mobile-site-vs-full-site/ VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS ONLY MOST IMPORTANT CONTENT. DEFER SECONDARY INFORMATIONYOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS
  61. 61. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS
  62. 62. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM INCLUDE STRUCTURED DATA FOR EVENTS, YOUR BUSINESS, AUTHORS, REVIEWS, ETC. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS
  63. 63. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM MOBILE SEARCHES ARE USUALLY LOCALIZED http://www.google.com/+/business/MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS
  64. 64. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM CREATE ALSO PRESENCE IN TRAVEL OR LOCAL AGGREGATORS LIKE TRIPADVISOR AND YELP MOBILE SEARCHES ARE USUALLY LOCALIZED http://www.google.com/+/business/MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS
  65. 65. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMSHOW YOUR REVIEWS GAMIFY THE SHARING AND ASK FOR MORE EXPERIENCEAND INCENTIVIZE YOUR USERS TO SHARE THEIR EXPERIENCE
  66. 66. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMYOU WILL BE MORE VISIBLE AND CONNECT WITH YOUR MOBILE USERS
  67. 67. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMFINALLY, YOU NEED TO MEASURE YOUR MOBILE SEARCH ACTIVITY
  68. 68. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
  69. 69. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM YOU CAN USE GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
  70. 70. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM MOBILE SEO BENEFITS > COSTS VISIBILITY DEVELOPMENT VISITS MAINTENANCE REGISTRATIONS CONTENT BOOKINGS PROMOTIONFOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
  71. 71. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROMWITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
  72. 72. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM IS THE ROI OF THE MOBILE SEO PROCESS POSITIVE?WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
  73. 73. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM EXPAND, OPTIMIZE OR CHANGE THE MOBILE PRESENCE ACCORDINGLYWITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
  74. 74. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM QUESTIONS? THANKSYOU CAN FOLLOW ME IN TWITTER AT @ALEYDA PHOTOS UNDER CREATIVE COMMONS TAKEN FROM FLICKR
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