Creating a successful social intranet or enterprise social network isn't just about switching on SharePoint or Yammer, or building 'a Facebook for the business'. Quite the opposite, in fact.
This presentation dives into some of the key promises and challenges of deploying successful social intranets and networks, and provides a number of fundamental suggestions to help you see success, derived from 8 years working in this field.
Images:
Flickr: AmberdeBruin (cover)
Bigstockphoto.com
Mobile intranet concepts by Step Two Designs and Ful-Vue
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Intranets2013: Designing for success with social intranets
1. Designing for success with social intranets
Alex Manchester // Step Two Designs
alex@steptwo.com.au // @alex_manchester
2. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Social intranets:
ā¦ collaboration spacesā¦
Social networkingā¦
ā¦ document collaborationā¦
ā¦ available on mobile
ā¦ ideation and problem solvingā¦
3. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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āSocial intranetsā promise a lotā¦
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They can save us money!
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They can make us more efficient!
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Weāll break down silos!
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This social stuff will make us collaborate better!
8. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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So why arenāt we all doing that?
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āWhile 72 per cent of companies use social
technologies in some way, very few are
anywhere near to achieving the full potential
benefitā
McKinsey, November 2012
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āMicrosoft has over 94,000 Yammer
accounts, of which 17,000 are āengagedā.ā
Mary-Jo Foley, ZDNet
April 2013
www.zdnet.com/how-microsoft-is-using-yammer-inside-the-company-7000014592/
18%
11. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
S t e p T w o D E S I G N SāExecutives are not happy with their
enterprise social mediaā
ā37 per cent rate their social intranets as poor
or very poorā
āJust 17 per cent rate their social intranet as
good or very goodā
Prescient Digital Media survey, December 2012
12. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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But it was supposed to work like FaceSpace!
13. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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1. Woolly objectivesā¦
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āWe want to be customer centricā
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āWe need to become a social businessā
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S t e p T w o D E S I G N S
āWe must collaborate moreā
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S t e p T w o D E S I G N S
āWeāll get everyone using this
instead of emailā
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2. Cultural readiness
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āIām not a Facebooker, or a Twitterer
and I never will beā
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āThese are stupid questions
and theyāre wasting my timeā
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āDo not use that social thingā¦ everā¦
ā¦.under pain of deathā
22. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
S t e p T w o D E S I G N S
āWeāll be completely transparent during this
change processā
(but weāre not going to show you the results
from that recent engagement survey āĀ it
was too awful)
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3. Lethal experimentation
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āWe sort of have a Yammer pilot runningā
#Uh-oh
25. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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We had Yammerā¦
ā¦but they wanted one trillion dollars!
26. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Our Yammer pilot diedā¦
27. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
S t e p T w o D E S I G N SChallenges with social intranets:
1. Woolly objectives
2. Cultural readiness
3. Lethal experimentation
4. ā¦.
.50
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Designing for success
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Understand this:
ā¦ collaboration spacesā¦
Social networkingā¦
ā¦ document collaborationā¦
ā¦ available on mobile
ā¦ ideation and problem solvingā¦
30. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Align with the business
and the work that needs doingā¦
31. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
S t e p T w o D E S I G N S
āWeāll get everyone using this
instead of emailā
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S t e p T w o D E S I G N S
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S t e p T w o D E S I G N S
We need to collaborate more effectively!
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We keep making the same mistakes,
we need to fix this!
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Focus on the way people workā¦
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āHow would you use blogs
and wikis in a project?ā
39. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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ļ§ How would a project typically begin?
ļ§ What stops you working effectively?
ļ§ What do you need and whatās missing?
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ā¦listen to concernsā¦
Understand cultures and working practicesā¦
42. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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āI donāt really like the idea of a āFacebook for
businessā¦ Facebookās my personal lifeā
43. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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āIām not sure Iād want my school details
up there, or stuff like thatā
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Seek out motivationsā¦
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āIf I saw my manager filling in their profile,
Iād do mine.
Iām not so bothered whether the
CEO does hersā
46. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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āIf this was going to influence getting on
a good project, Iād definitely be doing itā
47. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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ā¦ enable teams to come up with ideas
Donāt force ānew ways of workingāā¦
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āSoā¦ we could use
this instead of emailing the
whole project team all the time?ā
49. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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āā¦ And I can set up a new group
without going through the whole
IT SharePoint partner site process?ā
#Winning
50. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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āThis would work a lot better
than shared drivesā
#DamnRight
51. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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āIām not a Facebooker, or a Twittererā¦
ā¦ but Iād love a way to chat with the
whole business more easilyā
#Hmmmm (but, sure!)
52. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Understand what āadoptionā meansā¦
53. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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If objectives are woolly,
adoption and metrics will be too
54. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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If youāre building specific solutions
the only adoption you need
is from the team youāre building it for:
5 users / participants in a team of 5
= 100% adoption
56. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
S t e p T w o D E S I G N S
āIf I saw my manager filling in their profile,
Iād do mine.
Iām not so bothered whether the
CEO does hersā
57. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Middle managers are critical, yet:
āOnly 22% of middle managers
support the idea of going socialā
IBM
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Also when talking
about adoptionā¦
ā¦make damn
sure itās mobile.
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Mobile devices are synonymous with social
Image courtesy of Yammer
Twitter
LinkedIn
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S t e p T w o D E S I G N SProvide a great user experience
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āWe donāt train people on Yammerā
62. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Use likes, follows, friends, colleaguesā¦
63. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Make it seamless and multi-channelā¦
64. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Strive for great design.
65. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ā¢ March 2013
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Design for success:
3. Determine real business objectives
2. Focus on the way people work
4. Understand what adoption means
5. Deliver a great user experience
1. Beware of woolly objectives!
66. Designing for success with social intranets
Alex Manchester // Step Two Designs
alex@steptwo.com.au // @alex_manchester