Good content strategy work will have a big impact on your project's success. But not everyone gets to work with a dedicated content-y person – designers are often stuck making content decisions on their own. But hey man, it's gonna be okay. There's lots that you can borrow from the world of content strategy to get what you need to make better design decisions. In this presentation, you'll learn how content strategy directly impacts your visual designs, and some tools and techniques to make your work better informed and more efficient.