Social Networking Media Presentation

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    Social Networking Media Presentation - Presentation Transcript

    1. © 2008 PSC Group, LLC
    2. “That’s a 10-4, Good Buddy?” © 2008 PSC Group, LLC
    3. •  IM •  Team Rooms •  SMS Texting •  Screen Sharing •  Blog •  Mobile Mail •  Wiki •  Whiteboards •  VoIP •  Face2Face! •  File Share •  Tagging •  Phone •  Video Chat •  Online Video •  Email •  Message Boards © 2008 PSC Group, LLC
    4. © 2008 PSC Group, LLC
    5. © 2008 PSC Group, LLC
    6. © 2008 PSC Group, LLC
    7. © 2008 PSC Group, LLC
    8. Loyalty Enthusiast Innovation Partner Presence Sharing Reputation Content Identity Developer Event Education Support Conversations Groups Relationships © 2008 PSC Group, LLC
    9.   Discussion threads   User personalization   Scalable architecture   Powerful admin. tools © 2008 PSC Group, LLC
    10. Enthusiast Community Case for Community Energizing, Listening, and Embracing   Connect those with similar interests   Let users submit the content to other social media sites   Gain product insights from users of Nike equipment http://nikeplus.nike.com/nikeplus/ © 2008 PSC Group, LLC
    11. © 2008 PSC Group, LLC
    12. © 2008 PSC Group, LLC
    13. © 2008 PSC Group, LLC
    14. Business Results Nike’s entire website strategy is changing to one that incorporates users comments and thoughts   500,000 members   200,000 product related discussions   50 million miles of runs logged by members   Communities are now an integrated part of Nike’s brand Trevor Edwards, VP of Global Brand Management “40% of Nike+ community members become converts to the company’s shoes.” © 2008 PSC Group, LLC
    15. © 2008 PSC Group, LLC
    16. © 2008 PSC Group, LLC
    17. © 2008 PSC Group, LLC
    18. © 2008 PSC Group, LLC
    19. © 2008 PSC Group, LLC
    20. ✴  Email ✴  Workflow ✴  Phone ✴  Face to Face ✴  Blogs ✴  Facebook ✴  Instant ✴  Video Chat Messaging ✴  Team Rooms ✴  Myspace ✴  Webex ✴  Twitter screenshare ✴  Wikis ✴  LinkedIn ✴  Message Boards ✴  Blog ✴  Blackberry/ ✴  Voice Mail Comments Push Email ✴  Portals ✴  SMS Texting ✴  Google Docs © 2008 PSC Group, LLC
    21. © 2008 PSC Group, LLC
    22. © 2008 PSC Group, LLC
    23. © 2008 PSC Group, LLC
    24. instantly reasonable anywhere in person informal formal unstructured structured or or flat hierarchical © 2008 PSC Group, LLC
    25. Time P l a n n e d Location In Person Relationship Formal Content Structured Time W h e n e v e r L o c a t i o n A n y w h e r e Relationship Reputation Content Flat/Tagged T i m e I n s t a n t L o c a t i o n A n y w h e r e Re l a t i o n s h i p I n fo r m a l Content Unstructured © 2008 PSC Group, LLC
    26. Goals Engagement & Model Objectives Promotion & Marketing People Launch Community & Characteristics Plan Resources Profile Checklist Plan Design Launch Manage Content User Moderation Participation Programming Experience Community Structure Growth Measurement Plan © 2008 PSC Group, LLC
    27. Planning Technology & Community Characteristics Elements that drive engagement & support goals Primary People & Profile Engagement Target audience Listen, talk, energize demographics matter Support, embrace? Goals & Objectives Why will they come? © 2008 PSC Group, LLC
    28. ✴  Decision: Do you want to use social networking? ✴  Here’s why: People
see
successful
social
networks
 and
want
the
advantages
they
bring.
 It’s
like
people
who
see
photos
of
 climbing
–
like
this
famous
Galen
 Rowell
photo
–

and
decide
they
want
 to
be
the
guy
on
top
of
the
spire.
 © 2008 PSC Group, LLC
    29. ✴  Decision: Are you ready to change your culture to listen and respond as EA did above? ✴  To do that, you need to create organizational readiness, gain the skills and do the work. © 2008 PSC Group, LLC
    30. ✴  Decision: What tools will you use? © 2008 PSC Group, LLC
    31. Design Pilot Email & Vanity URL: Log-In Marketing Page* MEMBER GUEST (Username &Terms/ (Terms/Conditions) Conditions) User agreement pages* © 2008 PSC Group, LLC Community Home Page
    32. Resources Community Evangelist Develop community launch and growth strategy Represent community within the company © 2008 PSC Group, LLC
    33. Manage Build it and they MAY come. Manage it properly and they will engage, thrive and prosper Prepare the environment • Grow the community • Harvest innovation © 2008 PSC Group, LLC
    34. Moderation Do:   Allow employee participation – ensure authentic voice   Connect influencers to privileged content and experiences   Define and maintain a code of conduct   Allow dissent or criticism on your site   Enable the community to be self-policing   Invest in community management   Monitor, measure and categorize conversations © 2008 PSC Group, LLC
    35. Moderation Don’t:   Allow anonymous participation by employees   Set forward looking expectations for influencers   Worry too much about criticism   Scrub everything you post by corp. comms and/or legal   Delete posts that conform to code of conduct   Incent positive posting monetarily © 2008 PSC Group, LLC
    36. Questions? © 2008 PSC Group, LLC

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