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The Basics of
MLM Business
The Basics of
MLM Business
Mr. Jason
Team Leader – BDG
AJ Square Incorporation
jason@ajsquare.com
http://ajsquare.com
Mr. Jason
Team Leader – BDG
AJ Square Incorporation
jason@ajsquare.com
http://ajsquare.com
What we focus
In this Presentation
What we focus
In this Presentation
11 How to Plan your MLM Business ?
22 How to Setup your Business ?
33 How to Build your Network ?
44 How to maintain & scale you business ?
About AJ Square
www.ajsquare.com
ITES Company specializing in Web
Development & Open Source Technologies
10+ Years of Experience
Offices in USA & India
80+ Programmers
CMMI – Level 3 Practice &
ISO 9001:2000 Certified
About Mr. Jason
jason@ajsquare.com
aj.bdgops.3
in/jasonajsquare
6+ Years of Experience in
Software Consultancy
Worked on Multiple Matrix – MLM
Deployment ranging from Binary to Board
Matrix
Has a Solid experience in working with
Start-ups in USA, Malaysia, Ukraine & UK
MLM Planning
Plans are nothing; planning is
everything.
Dwight D. Eisenhower
Business Plan Compensation
Plan
Marketing
Plan
Business Plan
The Business Plan Contains
1.Executive Summary
2.Mission Statement
3.Company Background
4.Product / Service Description
5.Marketing Plan
6.Competitor Analysis
7.SWOT Analysis
8.Operations
9.Financial Planning
10.Timeline
Request FREE Business Plan Template ( Word Doc)Request FREE Business Plan Template ( Word Doc)
Do answer key questions such as who, what,
where, when, how, why, and how much?
To Do’s Don’t
Start Small
Research Well
Study Competitors
Test Marketing
Campaigns
Fill out with
Excessive Text
Add Useless
Statistics
Overestimate
revenues
Underestimate
expenses & costs
Address strengths
and weaknesses
Business Plan
Important
Hints Specific
to Network
Business
Model
Your Product / Service should
be High-Quality + High-Demand
in Nature
Ethical business practices and
transparent reporting
Address all legal &
privacy policies rightly
Business Plan
Compensation Plan
Your compensation plan
defines your success
It should be Motivating
It should recognize &
acknowledge the
performance
Compensation Plan
11 Define Entry Criteria
Free (or) One-Time Enroll Fee
(or) Invitation Only (or) e-Pin
22 Define Active Membership Criteria
Based on min. no. of down lines
(or) One-Time Enroll Fee
(or) Subscription (monthly / Yearly)
Compensation Plan
44 Define Network Mechanism
Uni-level (or) Binary (or) M x N
(or) Forced Matrix (or) Australian X-up
(or) Board Matrix
33 Define No. of accounts per user
Unique Single / Limited Numbers
Unlimited
Compensation Plan
55 Define Internal Currency / Wallets
66 Define Product / Service Catalog
List of products /services you wish
to sell & their price in terms of
internal currency
Compensation Plan
77 Define Sign-on Bonus
Sign-on Bonus is mostly one time bonus
given to fresh or first account of the
member.
88 Define Referral Bonus
A bonus given to the up-line/sponsor of
New registered member
Compensation Plan
99 Define Level Commissions
Based on the Network you selected,
define level commissions
1010 Define Minimum Purchase
Define minimum purchase of active
membership
Compensation Plan
1111 Define Daily Bonus
Based on the business volume, set a
achievable daily bonus
1212 Define Weekly Bonus
Based on business volume, set a
achievable weekly bonus
Compensation Plan
1313 Define Pairing Commissions / Bonus
Paring commissions will help the matrix to
grow in a balanced way. Set a motivating
pairing commissions
1414 Define Monthly Bonus
The most critical & driving force for any
network business. Set a right monthly
bonus.
Compensation Plan
1515 Define Leadership
Based on no. of down lines define the
motivating designations & leadership
levels and set higher percentage of
commissions
1616 Define Achievements & Awards
Based on the business activity in a defined
time-frame, define achievements &
awards
Compensation Plan
1717 Define Withdrawal / Payout & Tax
Set minimum withdrawal, withdrawal
commissions, Tax and frequency of
withdrawal
1818 Define Penalties
Define penalties for inactivity & non-
payment
Compensation Plan
1919 Define Exit Criteria
For legal establishments, it’s important to
set an account closure method
Compensation Plan
To Do’s Don’t
Focus on metrics
Establish and
communicate
incentive plan
Adjust the relative
weighting
Determine eligibility
Corporate
performance
measures
Overemphasize
corporate financial
Award incentives
indiscriminately
across staff
Measures and
payouts
Marketing Plan
Brand &
Website
Contents
Brand &
Website
Contents
Interactive
&
Videos
Interactive
&
Videos
Focus on Brand Name. Make it
simple & positive.
Target audience correctly, focus
Global or Domestic…. Make sure
your website & contents reflect
your target
Prepare a Slideshow / Presentation
Create a Video with voice over
explaining your business plan &
compensation plan
Maintain a subscription list , with
opt-in signups
Setup daily / weekly newsletter
campaigns
Marketing Plan
Email
Marketing
Email
Marketing
Search
Engine
Optimization
Search
Engine
Optimization
Optimize your website, so they
appear in first page of Google,
Yahoo & Bing
Focus on Brand & High Volume
Keywords
Marketing Plan
Advertising
&
Pay Per Click
Advertising
&
Pay Per Click
Purchase ads in Google Ad words &
Yahoo-Bing Network
Focus on Brand & High Volume
Keywords
Marketing Plan
To Do’s Don’t
Consider the Products
Ask a friend or adviser
to read the materials
Work suits your
talents and goals
Avoid unsolicited
commercial email
Avoid violating the
terms of search
engine services
Avoid deceiving your
prospect
Don't spend more
money beyond your
budget
Evaluate the Plan
Be willing to learn
What next…. ?
All Planning Done
Select Right
Tools
Select Right
Team
Completely Web Based
AJ Matrix – Best MLM Software
Build with PHP MVC
Framework
Tested - Secure - Scalable
Highly customizable
Developer Friendly
99% Open Source Code
Fullest Admin Controls
from Plan to withdrawal
limit
AJ Matrix – Highlights
Support to all
Industry Standard Matrix
Uni-Level Matrix
Binary
M x N
Forced Matrix
Australian X - Up
AJ Matrix – Key Features
User Friendly Admin Control Panel
Function Based Menu Navigation
Grid View with Integrated Sorting & searching
Iconic Controls & Contextual Help
Secure & supports multiple administrators
Easy to Configure Matrix Settings
Set Registration Fee & % Commissions
Set Network Type & Depth - Width
Set Level Commissions
AJ Matrix – Key Features
Product Catalog
Supports Physical Products
Supports Digital Products like Software,
eBooksSet MSRP, Member Price, VAT & Level Commissions
Maintain Inventory
Genealogy Tree
Search By Id
View Up line, Sponsor & Down line
View the complete Tree
AJ Matrix – Key Features
User Account
Secure My Account Page for Users
Referral URL & Replicating Website
Full Transaction History & Earnings History
Maintain Inventory
Payment System
Payment Mail alerts to admin
Complete Payment History for Admin & User
All major payment gateways integrated
AJ Matrix – Key Features
Admin Tools
Integrated CMS with WISIWYG Editor
Video Support
Integrated Advertisement Management
Integrated Newsletter System
Backup Database
Block IP
AJ Matrix – Advantages
Lifetime License.
No need to renew annually
No restriction to user’s
limit or plans
30 Days FREE Support
1 Year FREE Upgrades
AJ Matrix – Try Live Demo
As a Guest
As a Registered User &
As Administrator
EXPERIENCE OUR SOFTWARE
AJ Square – The Right Team
MLM
Consultancy
Software
Server &
Maintenance
SEO / SEM
Email Marketing
Thank You
Mr. Jason
Team Leader – BDG
AJ Square Incorporation
jason@ajsquare.com
http://ajsquare.com aj.bdgops.3
in/jasonajsquare
Let’s
START

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MLM Business

  • 1. The Basics of MLM Business The Basics of MLM Business Mr. Jason Team Leader – BDG AJ Square Incorporation jason@ajsquare.com http://ajsquare.com Mr. Jason Team Leader – BDG AJ Square Incorporation jason@ajsquare.com http://ajsquare.com
  • 2. What we focus In this Presentation What we focus In this Presentation 11 How to Plan your MLM Business ? 22 How to Setup your Business ? 33 How to Build your Network ? 44 How to maintain & scale you business ?
  • 3. About AJ Square www.ajsquare.com ITES Company specializing in Web Development & Open Source Technologies 10+ Years of Experience Offices in USA & India 80+ Programmers CMMI – Level 3 Practice & ISO 9001:2000 Certified
  • 4. About Mr. Jason jason@ajsquare.com aj.bdgops.3 in/jasonajsquare 6+ Years of Experience in Software Consultancy Worked on Multiple Matrix – MLM Deployment ranging from Binary to Board Matrix Has a Solid experience in working with Start-ups in USA, Malaysia, Ukraine & UK
  • 5. MLM Planning Plans are nothing; planning is everything. Dwight D. Eisenhower Business Plan Compensation Plan Marketing Plan
  • 6. Business Plan The Business Plan Contains 1.Executive Summary 2.Mission Statement 3.Company Background 4.Product / Service Description 5.Marketing Plan 6.Competitor Analysis 7.SWOT Analysis 8.Operations 9.Financial Planning 10.Timeline Request FREE Business Plan Template ( Word Doc)Request FREE Business Plan Template ( Word Doc) Do answer key questions such as who, what, where, when, how, why, and how much?
  • 7. To Do’s Don’t Start Small Research Well Study Competitors Test Marketing Campaigns Fill out with Excessive Text Add Useless Statistics Overestimate revenues Underestimate expenses & costs Address strengths and weaknesses Business Plan
  • 8. Important Hints Specific to Network Business Model Your Product / Service should be High-Quality + High-Demand in Nature Ethical business practices and transparent reporting Address all legal & privacy policies rightly Business Plan
  • 9. Compensation Plan Your compensation plan defines your success It should be Motivating It should recognize & acknowledge the performance
  • 10. Compensation Plan 11 Define Entry Criteria Free (or) One-Time Enroll Fee (or) Invitation Only (or) e-Pin 22 Define Active Membership Criteria Based on min. no. of down lines (or) One-Time Enroll Fee (or) Subscription (monthly / Yearly)
  • 11. Compensation Plan 44 Define Network Mechanism Uni-level (or) Binary (or) M x N (or) Forced Matrix (or) Australian X-up (or) Board Matrix 33 Define No. of accounts per user Unique Single / Limited Numbers Unlimited
  • 12. Compensation Plan 55 Define Internal Currency / Wallets 66 Define Product / Service Catalog List of products /services you wish to sell & their price in terms of internal currency
  • 13. Compensation Plan 77 Define Sign-on Bonus Sign-on Bonus is mostly one time bonus given to fresh or first account of the member. 88 Define Referral Bonus A bonus given to the up-line/sponsor of New registered member
  • 14. Compensation Plan 99 Define Level Commissions Based on the Network you selected, define level commissions 1010 Define Minimum Purchase Define minimum purchase of active membership
  • 15. Compensation Plan 1111 Define Daily Bonus Based on the business volume, set a achievable daily bonus 1212 Define Weekly Bonus Based on business volume, set a achievable weekly bonus
  • 16. Compensation Plan 1313 Define Pairing Commissions / Bonus Paring commissions will help the matrix to grow in a balanced way. Set a motivating pairing commissions 1414 Define Monthly Bonus The most critical & driving force for any network business. Set a right monthly bonus.
  • 17. Compensation Plan 1515 Define Leadership Based on no. of down lines define the motivating designations & leadership levels and set higher percentage of commissions 1616 Define Achievements & Awards Based on the business activity in a defined time-frame, define achievements & awards
  • 18. Compensation Plan 1717 Define Withdrawal / Payout & Tax Set minimum withdrawal, withdrawal commissions, Tax and frequency of withdrawal 1818 Define Penalties Define penalties for inactivity & non- payment
  • 19. Compensation Plan 1919 Define Exit Criteria For legal establishments, it’s important to set an account closure method
  • 20. Compensation Plan To Do’s Don’t Focus on metrics Establish and communicate incentive plan Adjust the relative weighting Determine eligibility Corporate performance measures Overemphasize corporate financial Award incentives indiscriminately across staff Measures and payouts
  • 21. Marketing Plan Brand & Website Contents Brand & Website Contents Interactive & Videos Interactive & Videos Focus on Brand Name. Make it simple & positive. Target audience correctly, focus Global or Domestic…. Make sure your website & contents reflect your target Prepare a Slideshow / Presentation Create a Video with voice over explaining your business plan & compensation plan
  • 22. Maintain a subscription list , with opt-in signups Setup daily / weekly newsletter campaigns Marketing Plan Email Marketing Email Marketing Search Engine Optimization Search Engine Optimization Optimize your website, so they appear in first page of Google, Yahoo & Bing Focus on Brand & High Volume Keywords
  • 23. Marketing Plan Advertising & Pay Per Click Advertising & Pay Per Click Purchase ads in Google Ad words & Yahoo-Bing Network Focus on Brand & High Volume Keywords
  • 24. Marketing Plan To Do’s Don’t Consider the Products Ask a friend or adviser to read the materials Work suits your talents and goals Avoid unsolicited commercial email Avoid violating the terms of search engine services Avoid deceiving your prospect Don't spend more money beyond your budget Evaluate the Plan Be willing to learn
  • 25. What next…. ? All Planning Done
  • 27. Completely Web Based AJ Matrix – Best MLM Software Build with PHP MVC Framework Tested - Secure - Scalable Highly customizable Developer Friendly 99% Open Source Code
  • 28. Fullest Admin Controls from Plan to withdrawal limit AJ Matrix – Highlights Support to all Industry Standard Matrix Uni-Level Matrix Binary M x N Forced Matrix Australian X - Up
  • 29. AJ Matrix – Key Features User Friendly Admin Control Panel Function Based Menu Navigation Grid View with Integrated Sorting & searching Iconic Controls & Contextual Help Secure & supports multiple administrators Easy to Configure Matrix Settings Set Registration Fee & % Commissions Set Network Type & Depth - Width Set Level Commissions
  • 30. AJ Matrix – Key Features Product Catalog Supports Physical Products Supports Digital Products like Software, eBooksSet MSRP, Member Price, VAT & Level Commissions Maintain Inventory Genealogy Tree Search By Id View Up line, Sponsor & Down line View the complete Tree
  • 31. AJ Matrix – Key Features User Account Secure My Account Page for Users Referral URL & Replicating Website Full Transaction History & Earnings History Maintain Inventory Payment System Payment Mail alerts to admin Complete Payment History for Admin & User All major payment gateways integrated
  • 32. AJ Matrix – Key Features Admin Tools Integrated CMS with WISIWYG Editor Video Support Integrated Advertisement Management Integrated Newsletter System Backup Database Block IP
  • 33. AJ Matrix – Advantages Lifetime License. No need to renew annually No restriction to user’s limit or plans 30 Days FREE Support 1 Year FREE Upgrades
  • 34. AJ Matrix – Try Live Demo As a Guest As a Registered User & As Administrator EXPERIENCE OUR SOFTWARE
  • 35. AJ Square – The Right Team MLM Consultancy Software Server & Maintenance SEO / SEM Email Marketing
  • 36. Thank You Mr. Jason Team Leader – BDG AJ Square Incorporation jason@ajsquare.com http://ajsquare.com aj.bdgops.3 in/jasonajsquare Let’s START