Are you looking to start your OWN MLM Business, here is a little presentation that details the Basics of MLM Business and the key considerations, when you design a Business Plan, Compensation Plan & Marketing Plan for your Network Marketing Business

1. The Basics ofThe Basics of
MLM Business
Mr. JasonMr. Jason
Team Leader – BDG
AJ Square Incorporation
jason@ajsquare.com
http://ajsquare.com

2. What we focus
In this Presentation
What we focus
In this Presentation
11 How to Plan your MLM Business ?
22 How to Setup your Business ?
33 How to Build your Network ?
44 How to maintain & scale you business ?

3. About AJ Square
www.ajsquare.com
ITES Company specializing in Web
Development & Open Source Technologies
10+ Years of Experience
Offices in USA & India
80+ Programmers
CMMI – Level 3 Practice &
ISO 9001:2000 Certified

4. About Mr. Jason
jason@ajsquare.com
aj.bdgops.3
in/jasonajsquare
6+ Years of Experience in
Software Consultancy
Worked on Multiple Matrix – MLM
Deployment ranging from Binary to Board
Matrix
Has a Solid experience in working with
Start-ups in USA, Malaysia, Ukraine & UK

5. MLM Planning
Plans are nothing; planning is
everything.
Dwight D. Eisenhower
Business Plan Compensation
Plan
Marketing
Plan

6. Business Plan
The Business Plan Contains
1. Executive Summary
2. Mission Statement
3. Company Background
4. Product / Service
Description
5. Marketing Plan
6. Competitor Analysis
7. SWOT Analysis
8. Operations
9. Financial Planning
10.Timeline
Request FREE Business Plan Template ( Word Doc)Request FREE Business Plan Template ( Word Doc)
Do answer key questions such as who, what,
where, when, how, why, and how much?

7. To Do’s Don’t
Start Small
Research Well
Study Competitors
Test Marketing
Campaigns
Fill out with
Excessive Text
Add Useless
Statistics
Overestimate
revenues
Underestimate
expenses & costs
Address strengths
and weaknesses
Business Plan

8. Important
Hints Specific
to Network
Business
Model
Your Product / Service should
be High-Quality + High-Demand
in Nature
Ethical business practices and
transparent reporting
Address all legal &
privacy policies rightly
Business Plan

9. Compensation Plan
Your compensation plan
defines your success
It should be Motivating
It should recognize &
acknowledge the
performance

10. Compensation Plan
11 Define Entry Criteria
Free (or) One-Time Enroll Fee
(or) Invitation Only (or) e-Pin
22 Define Active Membership Criteria
Based on min. no. of down lines
(or) One-Time Enroll Fee
(or) Subscription (monthly / Yearly)

11. Compensation Plan
44 Define Network Mechanism
Uni-level (or) Binary (or) M x N
(or) Forced Matrix (or) Australian X-up
(or) Board Matrix
33 Define No. of accounts per user
Unique Single / Limited Numbers
Unlimited

12. Compensation Plan
55 Define Internal Currency / Wallets
66 Define Product / Service Catalog
List of products /services you wish
to sell & their price in terms of
internal currency

13. Compensation Plan
77 Define Sign-on Bonus
Sign-on Bonus is mostly one time bonus
given to fresh or first account of the
member.
88 Define Referral Bonus
A bonus given to the up-line/sponsor of
New registered member

14. Compensation Plan
99 Define Level Commissions
Based on the Network you selected,
define level commissions
1010 Define Minimum Purchase
Define minimum purchase of active
membership

15. Compensation Plan
1111 Define Daily Bonus
Based on the business volume, set a
achievable daily bonus
1212 Define Weekly Bonus
Based on business volume, set a
achievable weekly bonus

16. Compensation Plan
1313 Define Pairing Commissions / Bonus
Paring commissions will help the matrix to
grow in a balanced way. Set a motivating
pairing commissions
1414 Define Monthly Bonus
The most critical & driving force for any
network business. Set a right monthly
bonus.

17. Compensation Plan
1515 Define Leadership
Based on no. of down lines define the
motivating designations & leadership
levels and set higher percentage of
commissions
1616 Define Achievements & Awards
Based on the business activity in a defined
time-frame, define achievements &
awards

18. Compensation Plan
1717 Define Withdrawal / Payout & Tax
Set minimum withdrawal, withdrawal
commissions, Tax and frequency of
withdrawal
1818 Define Penalties
Define penalties for inactivity & non-
payment

19. Compensation Plan
1919 Define Exit Criteria
For legal establishments, it’s important to
set an account closure method

20. Compensation Plan
To Do’s Don’t
Focus on metrics
Establish and
communicate
incentive plan
Adjust the relative
weighting
Determine eligibility
Corporate
performance
measures
Overemphasize
corporate financial
Award incentives
indiscriminately
across staff
Measures and
payouts

21. Marketing Plan
Brand &
Website
Contents
Interactive
&
Videos
Focus on Brand Name. Make it
simple & positive.
Target audience correctly, focus
Global or Domestic…. Make sure
your website & contents reflect
your target
Prepare a Slideshow / Presentation
Create a Video with voice over
explaining your business plan &
compensation plan

22. Maintain a subscription list , with
opt-in signups
Setup daily / weekly newsletter
campaigns
Marketing Plan
Email
Marketing
Optimization
Search
Engine
Optimization
Optimize your website, so they
appear in first page of Google,
Yahoo & Bing
Focus on Brand & High Volume
Keywords

23. Marketing Plan
Advertising
Pay Per Click
Advertising
&
Pay Per Click
Purchase ads in Google Ad words &
Yahoo-Bing Network
Focus on Brand & High Volume
Keywords

24. Marketing Plan
To Do’s Don’t
Consider the Products
Ask a friend or adviser
to read the materials
Work suits your
talents and goals
Avoid unsolicited
commercial email
Avoid violating the
terms of search
engine services
Avoid deceiving your
prospect
Don't spend more
money beyond your
budget
Evaluate the Plan
Be willing to learn

25. What next…. ?
All Planning Done

26. Select Right
Tools
Select Right
Team

27. Completely Web Based
AJ Matrix – Best MLM Software
Build with PHP MVC
Framework
Tested - Secure - Scalable
Highly customizable
Developer Friendly
99% Open Source Code

28. Fullest Admin Controls
from Plan to withdrawal
limit
AJ Matrix – Highlights
Support to all
Industry Standard Matrix
Uni-Level Matrix
Binary
M x N
Forced Matrix
Australian X - Up

29. AJ Matrix – Key Features
User Friendly Admin Control Panel
Function Based Menu Navigation
Grid View with Integrated Sorting & searching
Iconic Controls & Contextual Help
Secure & supports multiple administrators
Easy to Configure Matrix Settings
Set Registration Fee & % Commissions
Set Network Type & Depth - Width
Set Level Commissions

30. AJ Matrix – Key Features
Product Catalog
Supports Physical Products
Supports Digital Products like Software, eBooks
Set MSRP, Member Price, VAT & Level Commissions
Maintain Inventory
Genealogy Tree
Search By Id
View Up line, Sponsor & Down line
View the complete Tree

31. AJ Matrix – Key Features
User Account
Secure My Account Page for Users
Referral URL & Replicating Website
Full Transaction History & Earnings History
Maintain Inventory
Payment System
Payment Mail alerts to admin
Complete Payment History for Admin & User
All major payment gateways integrated

32. AJ Matrix – Key Features
Admin Tools
Integrated CMS with WISIWYG Editor
Video Support
Integrated Advertisement Management
Integrated Newsletter System
Backup Database
Block IP

33. AJ Matrix – Advantages
Lifetime License.
No need to renew annually
No restriction to user’s
limit or plans
30 Days FREE Support
1 Year FREE Upgrades

34. AJ Matrix – Try Live Demo
As a Guest
As a Registered User &
As Administrator
EXPERIENCE OUR SOFTWARE

35. AJ Square – The Right Team
MLM
Consultancy
Software
Server &
Maintenance
SEO / SEM
Email Marketing

36. Thank You
Mr. Jason
Team Leader – BDG
AJ Square Incorporation
jason@ajsquare.com
http://ajsquare.com aj.bdgops.3
in/jasonajsquare
Let’s
START