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Social Judgment Theory

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Arun Jacob
Arun Jacob

Chapter 14

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SOCIAL JUDGMENT THEORY Muzafer Sherif
Attitudes ,[object Object],[object Object],[object Object],[object Object]
Three Attitude Zones ,[object Object],[object Object],[object Object]
Ego-Involvement ,[object Object],[object Object]
High Ego-Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Being Persuaded ,[object Object],[object Object],[object Object]
CONTRAST AND ASSIMILATION ,[object Object],[object Object]
Maximum Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critique ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Judgment Theory