Social Judgment Theory

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The Social Judgment Communication theory by Muzafer Sherif outlined through PowerPoint.

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Social Judgment Theory

  1. 1. Chapter 14<br />Social Judgment theory<br />
  2. 2. Class Activity: Statements<br />Read through the statements<br />Underline the one statement that most closely represents your point of view<br />Circle the letters in front of those that you feel are “acceptable”<br />Cross out the letters in front of any you feel are “objectionable” or “unreasonable.” You don’t need to mark every statement<br />
  3. 3. Statements (Example)<br />
  4. 4. The 3 Latitudes<br /><ul><li>Rejection</li></ul>Acceptance<br /><ul><li>Non-commitment</li></li></ul><li>Class Activity Cont. – Scale<br />
  5. 5. Ego-Involvement<br />Class: How important is it to you?<br />Three indications of high ego-involvement<br />
  6. 6. Triggered Mental Process and Perceptual Errors<br />Judging the message<br />Shifting anchor<br />Errors<br />Contrast<br />Assimilation<br />
  7. 7. Persuader's Advice <br />Fall on the edge of a person’s latitude of acceptance<br />Boomerang Effect<br />
  8. 8. Concluding Points<br />Quote<br />3 points Social Judgment Theory makes clear:<br />
  9. 9. Is Social Judgment Theory ethical in practice?<br />

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