1. Presented by: Melanie De Vito
melEmel
Niki Dominguez
NikiDominguez

2. Agenda
What is Twitter?

Marketing Application

Setting up Twitter Account

Tweeting

Growing your Database

Tweetiquette

Expanding your Twitterverse


3. What is Twitter?
Micro Blog

Search Engine

Common belief that it is Facebook status


4. Marketing Application
Networking

Brand Awareness

(Talking “with” people not “to” them)

Sharing information on demand

Being a part of a conversation – engaging your

audience
SEO

Another tool in the marketing mix,

not a strategy

5. Getting Started
1 3
2 4

6. The Big Question
?

7. Tweeting
Basic tweets (in 140 characters)

@ replies

Re-tweet (RT)

Direct message

Sent privately from one person to another

Hashtags (#)

See image on right


8. Following/Followers
It’s all about the audience

the one you have and the one you participate in

Growing your database

Seek followers through search.twitter.com

Digging for following/followers via Twitter through your

friends’ profiles
Re-tweets (RT)


9. Tweetiquette
Be authentic and personable

Be engaged in conversation

Be human, before you’re a brand

Provide your opinion / commentary

Seek out more than one topic

You want an audience


10. Expanding your Twitterverse
http://Tr.im

Alternative to TinyURL.com

Great for characters diet

Track traffic

http://search.twitter.com

Search based on conversations, think SEO

http://twitpic.com

Upload pics

http://tweetchat.com

Ways to get your Twitter-feed - http://twitter.com/downloads

Tweet Symbols ♥

http://thenextweb.com/2008/09/16/twitterkeys-enhance-your-

twitter-conversations/
Pre-Tweets

http://www.tweetlater.com/


11. Recommended Twitter-ers
AgentArt Niki Dominguez
 
Art_Institutes marketing_power
 
AiNewEngland SocialMedia411
 
AiLV MrTweet
 
AiSanDiego Twitter
 
ArtInstituteFL Ypulse
 
AdAge HubSpot
 
AMA HighEdMarketing
 
PGHJeanie NASA
 
melEmel
