Presented by:   Melanie De Vito
                melEmel

                Niki Dominguez
                NikiDominguez
Agenda

     What is Twitter?
 
     Marketing Application
 
     Setting up Twitter Account
 
     Tweeting
 
     Gr...
What is Twitter?

       Micro Blog
   
       Search Engine
   
       Common belief that it is Facebook status
   
Marketing Application

        Networking
    
        Brand Awareness
    
            (Talking “with” people not “to” ...
Getting Started
1                     3

2                     4
The Big Question




                   ?
Tweeting
    Basic tweets (in 140 characters)



    @ replies



    Re-tweet (RT)





    Direct message

        S...
Following/Followers

       It’s all about the audience
   
           the one you have and the one you participate in
  ...
Tweetiquette
      Be authentic and personable
  
      Be engaged in conversation
  
      Be human, before you’re a br...
Expanding your Twitterverse
    http://Tr.im

        Alternative to TinyURL.com
    
        Great for characters diet
...
Recommended Twitter-ers
    AgentArt             Niki Dominguez
                    
    Art_Institutes       marketing_...
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Twitter Twaining

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Twitter Twaining

  1. 1. Presented by: Melanie De Vito melEmel Niki Dominguez NikiDominguez
  2. 2. Agenda What is Twitter?  Marketing Application  Setting up Twitter Account  Tweeting  Growing your Database  Tweetiquette  Expanding your Twitterverse 
  3. 3. What is Twitter? Micro Blog  Search Engine  Common belief that it is Facebook status 
  4. 4. Marketing Application Networking  Brand Awareness  (Talking “with” people not “to” them)  Sharing information on demand  Being a part of a conversation – engaging your  audience SEO  Another tool in the marketing mix,  not a strategy
  5. 5. Getting Started 1 3 2 4
  6. 6. The Big Question ?
  7. 7. Tweeting Basic tweets (in 140 characters)  @ replies  Re-tweet (RT)  Direct message  Sent privately from one person to another  Hashtags (#)  See image on right 
  8. 8. Following/Followers It’s all about the audience  the one you have and the one you participate in  Growing your database  Seek followers through search.twitter.com  Digging for following/followers via Twitter through your  friends’ profiles Re-tweets (RT) 
  9. 9. Tweetiquette Be authentic and personable  Be engaged in conversation  Be human, before you’re a brand  Provide your opinion / commentary  Seek out more than one topic  You want an audience 
  10. 10. Expanding your Twitterverse http://Tr.im  Alternative to TinyURL.com  Great for characters diet  Track traffic  http://search.twitter.com  Search based on conversations, think SEO  http://twitpic.com  Upload pics  http://tweetchat.com  Ways to get your Twitter-feed - http://twitter.com/downloads  Tweet Symbols ♥  http://thenextweb.com/2008/09/16/twitterkeys-enhance-your-  twitter-conversations/ Pre-Tweets  http://www.tweetlater.com/ 
  11. 11. Recommended Twitter-ers AgentArt Niki Dominguez   Art_Institutes marketing_power   AiNewEngland SocialMedia411   AiLV MrTweet   AiSanDiego Twitter   ArtInstituteFL Ypulse   AdAge HubSpot   AMA HighEdMarketing   PGHJeanie NASA   melEmel 

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