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Twitter Twaining

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  • 1. Presented by: Melanie De Vito melEmel Niki Dominguez NikiDominguez
  • 2. Agenda What is Twitter?  Marketing Application  Setting up Twitter Account  Tweeting  Growing your Database  Tweetiquette  Expanding your Twitterverse 
  • 3. What is Twitter? Micro Blog  Search Engine  Common belief that it is Facebook status 
  • 4. Marketing Application Networking  Brand Awareness  (Talking “with” people not “to” them)  Sharing information on demand  Being a part of a conversation – engaging your  audience SEO  Another tool in the marketing mix,  not a strategy
  • 5. Getting Started 1 3 2 4
  • 6. The Big Question ?
  • 7. Tweeting Basic tweets (in 140 characters)  @ replies  Re-tweet (RT)  Direct message  Sent privately from one person to another  Hashtags (#)  See image on right 
  • 8. Following/Followers It’s all about the audience  the one you have and the one you participate in  Growing your database  Seek followers through search.twitter.com  Digging for following/followers via Twitter through your  friends’ profiles Re-tweets (RT) 
  • 9. Tweetiquette Be authentic and personable  Be engaged in conversation  Be human, before you’re a brand  Provide your opinion / commentary  Seek out more than one topic  You want an audience 
  • 10. Expanding your Twitterverse http://Tr.im  Alternative to TinyURL.com  Great for characters diet  Track traffic  http://search.twitter.com  Search based on conversations, think SEO  http://twitpic.com  Upload pics  http://tweetchat.com  Ways to get your Twitter-feed - http://twitter.com/downloads  Tweet Symbols ♥  http://thenextweb.com/2008/09/16/twitterkeys-enhance-your-  twitter-conversations/ Pre-Tweets  http://www.tweetlater.com/ 
  • 11. Recommended Twitter-ers AgentArt Niki Dominguez   Art_Institutes marketing_power   AiNewEngland SocialMedia411   AiLV MrTweet   AiSanDiego Twitter   ArtInstituteFL Ypulse   AdAge HubSpot   AMA HighEdMarketing   PGHJeanie NASA   melEmel 