AIDS.gov partnered with the National Institute on Drug Abuse and Blog Catalog, a social network for bloggers, to host “Bloggers Unite on World AIDS Day”, a blogging call to action. On December 1, bloggers from across the United States and around the world wrote about HIV/AIDS. Blog Catalog is a social network for bloggers with over 140,000 members.
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
CDC’s 3 rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. Miguel Gomez Director, AIDS.gov U.S. Department of Health & Human Services FROM FLICKR TO A BLOGGING CALL TO ACTION: User-Generated Content Lessons Learned From AIDS.gov
Today’s Agenda <ul><li>Who we are and what we do </li></ul><ul><li>User-generated content case study </li></ul><ul><li>Lessons learned </li></ul><ul><li>Questions </li></ul>
<ul><li>Who is AIDS.gov? And what do we do? </li></ul>
Listening to the Conversation: Twitter Hash Tag #WAD08 cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
Lessons Learned – Tools <ul><li>Twitter: hash tag (#WAD08) to track conversation. </li></ul><ul><li>Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges). </li></ul><ul><li>Facebook: Groups don’t = action. </li></ul><ul><li>Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways. </li></ul>
Lessons Learned – Strategy <ul><li>Promotion: Integrated plan (blog, website, email blasts, SNS, partners, Twitter) </li></ul><ul><li>Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc. </li></ul><ul><li>Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter ( http:// beth.typepad.com ) </li></ul><ul><li>Continue the Conversation : Structure for lasting engagement (i.e.Twitter and SNS) </li></ul>