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Standard text messaging rates apply's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009



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  • partnered with the National Institute on Drug Abuse and Blog Catalog, a social network for bloggers, to host “Bloggers Unite on World AIDS Day”, a blogging call to action. On December 1, bloggers from across the United States and around the world wrote about HIV/AIDS. Blog Catalog is a social network for bloggers with over 140,000 members.


  • 1. CDC’s 3 rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta Jennie Anderson Communications Director, John Snow, Inc. Miguel Gomez Director, U.S. Department of Health & Human Services FROM FLICKR TO A BLOGGING CALL TO ACTION: User-Generated Content Lessons Learned From
  • 2. Today’s Agenda
    • Who we are and what we do
    • User-generated content case study
    • Lessons learned
    • Questions
  • 3.
    • Who is And what do we do?
  • 4.  
  • 5. New Media in Response to HIV
  • 6.  
  • 7. User-generated content case study: World AIDS Day
  • 8.’s World AIDS Day ‘08 Activities
  • 9. Facing AIDS Campaign
  • 10. Facing AIDS Facebook Group
  • 11. Who responded…
  • 12. Bloggers Unite
  • 13. Who responded…
  • 14. Listening to the Conversation: Twitter Hash Tag #WAD08 cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
  • 15.
    • What did we learn?
  • 16. Lessons Learned – Tools
    • Twitter: hash tag (#WAD08) to track conversation.
    • Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges).
    • Facebook: Groups don’t = action.
    • Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways.
  • 17. Lessons Learned – Strategy
    • Promotion: Integrated plan (blog, website, email blasts, SNS, partners, Twitter)
    • Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc.
    • Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter ( http:// )
    • Continue the Conversation : Structure for lasting engagement (i.e.Twitter and SNS)
  • 18.  
  • 19.
    • Questions?
  • 20.
    • What are your suggestions for incorporating user-generated content into
    • World AIDS Day 2009 (December 1 st )?
  • 21. Collaborate, Create, Connect
    • Web
    • Website:
    • Blog:
    • Twitter:
    • Email
    • Jennie :
    • Miguel: