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AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009
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AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009

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  • AIDS.gov partnered with the National Institute on Drug Abuse and Blog Catalog, a social network for bloggers, to host “Bloggers Unite on World AIDS Day”, a blogging call to action. On December 1, bloggers from across the United States and around the world wrote about HIV/AIDS. Blog Catalog is a social network for bloggers with over 140,000 members.
  • Transcript

    • 1. CDC’s 3 rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. Miguel Gomez Director, AIDS.gov U.S. Department of Health & Human Services FROM FLICKR TO A BLOGGING CALL TO ACTION: User-Generated Content Lessons Learned From AIDS.gov
    • 2. Today’s Agenda <ul><li>Who we are and what we do </li></ul><ul><li>User-generated content case study </li></ul><ul><li>Lessons learned </li></ul><ul><li>Questions </li></ul>
    • 3. <ul><li>Who is AIDS.gov? And what do we do? </li></ul>
    • 4.  
    • 5. New Media in Response to HIV
    • 6.  
    • 7. User-generated content case study: World AIDS Day
    • 8. AIDS.gov’s World AIDS Day ‘08 Activities
    • 9. Facing AIDS Campaign
    • 10. Facing AIDS Facebook Group
    • 11. Who responded…
    • 12. Bloggers Unite
    • 13. Who responded…
    • 14. Listening to the Conversation: Twitter Hash Tag #WAD08 cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
    • 15. <ul><li>What did we learn? </li></ul>
    • 16. Lessons Learned – Tools <ul><li>Twitter: hash tag (#WAD08) to track conversation. </li></ul><ul><li>Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges). </li></ul><ul><li>Facebook: Groups don’t = action. </li></ul><ul><li>Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways. </li></ul>
    • 17. Lessons Learned – Strategy <ul><li>Promotion: Integrated plan (blog, website, email blasts, SNS, partners, Twitter) </li></ul><ul><li>Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc. </li></ul><ul><li>Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter ( http:// beth.typepad.com ) </li></ul><ul><li>Continue the Conversation : Structure for lasting engagement (i.e.Twitter and SNS) </li></ul>
    • 18.  
    • 19. <ul><li>Questions? </li></ul>
    • 20. <ul><li>What are your suggestions for incorporating user-generated content into </li></ul><ul><li>World AIDS Day 2009 (December 1 st )? </li></ul>
    • 21. Collaborate, Create, Connect <ul><li>Web </li></ul><ul><li>Website: http://blog.AIDS.gov </li></ul><ul><li>Blog: http://AIDS.gov </li></ul><ul><li>Twitter: www.twitter.com/AIDS.gov </li></ul><ul><li>Email </li></ul><ul><li>Jennie : janderson@jsi.com </li></ul><ul><li>Miguel: Miguel.Gomez@hhs.gov </li></ul>

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