CDC’s 3 rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. Miguel Gomez Director, AIDS.gov U.S. Department of Health & Human Services FROM FLICKR TO A BLOGGING CALL TO ACTION: User-Generated Content Lessons Learned From AIDS.gov

Today’s Agenda Who we are and what we do User-generated content case study Lessons learned Questions

Who we are and what we do

User-generated content case study

Lessons learned

Questions

Who is AIDS.gov? And what do we do?

Who is AIDS.gov? And what do we do?

New Media in Response to HIV

User-generated content case study: World AIDS Day

AIDS.gov’s World AIDS Day ‘08 Activities

Facing AIDS Campaign

Facing AIDS Facebook Group

Who responded…

Bloggers Unite

Who responded…

Listening to the Conversation: Twitter Hash Tag #WAD08 cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08

What did we learn?

What did we learn?

Lessons Learned – Tools Twitter: hash tag (#WAD08) to track conversation. Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges). Facebook: Groups don’t = action. Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways.

Twitter: hash tag (#WAD08) to track conversation.

Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges).

Facebook: Groups don’t = action.

Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways.

Lessons Learned – Strategy Promotion: Integrated plan (blog, website, email blasts, SNS, partners, Twitter) Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc. Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter ( http:// beth.typepad.com ) Continue the Conversation : Structure for lasting engagement (i.e.Twitter and SNS)

Promotion: Integrated plan (blog, website, email blasts, SNS, partners, Twitter)

Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc.

Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter ( http:// beth.typepad.com )

Continue the Conversation : Structure for lasting engagement (i.e.Twitter and SNS)

Questions?

Questions?

What are your suggestions for incorporating user-generated content into World AIDS Day 2009 (December 1 st )?

What are your suggestions for incorporating user-generated content into

World AIDS Day 2009 (December 1 st )?

Collaborate, Create, Connect Web Website: http://blog.AIDS.gov Blog: http://AIDS.gov Twitter: www.twitter.com/AIDS.gov Email Jennie : janderson@jsi.com Miguel: Miguel.Gomez@hhs.gov

Web

Website: http://blog.AIDS.gov

Blog: http://AIDS.gov

Twitter: www.twitter.com/AIDS.gov

Email

Jennie : janderson@jsi.com

Miguel: Miguel.Gomez@hhs.gov