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AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009Presentation Transcript
CDC’s 3 rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. Miguel Gomez Director, AIDS.gov U.S. Department of Health & Human Services FROM FLICKR TO A BLOGGING CALL TO ACTION: User-Generated Content Lessons Learned From AIDS.gov
User-generated content case study: World AIDS Day
AIDS.gov’s World AIDS Day ‘08 Activities
Facing AIDS Campaign
Facing AIDS Facebook Group
Listening to the Conversation: Twitter Hash Tag #WAD08 cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
What did we learn?
Lessons Learned – Tools
Twitter: hash tag (#WAD08) to track conversation.
Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges).
Facebook: Groups don’t = action.
Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways.
Lessons Learned – Strategy
Promotion: Integrated plan (blog, website, email blasts, SNS, partners, Twitter)
Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc.
Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter ( http:// beth.typepad.com )
Continue the Conversation : Structure for lasting engagement (i.e.Twitter and SNS)
What are your suggestions for incorporating user-generated content into