AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009

CDC’s 3 rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. Miguel Gomez Director, AIDS.gov U.S. Department of Health & Human Services FROM FLICKR TO A BLOGGING CALL TO ACTION: User-Generated Content Lessons Learned From AIDS.gov

Today’s Agenda
Who we are and what we do
User-generated content case study
Lessons learned
Questions

Who is AIDS.gov? And what do we do?

New Media in Response to HIV

User-generated content case study: World AIDS Day

AIDS.gov’s World AIDS Day ‘08 Activities

Facing AIDS Campaign

Facing AIDS Facebook Group

Who responded…

Bloggers Unite

Who responded…

Listening to the Conversation: Twitter Hash Tag #WAD08 cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08

What did we learn?

Lessons Learned – Tools
Twitter: hash tag (#WAD08) to track conversation.
Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges).
Facebook: Groups don’t = action.
Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways.

Lessons Learned – Strategy
Promotion: Integrated plan (blog, website, email blasts, SNS, partners, Twitter)
Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc.
Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter ( http:// beth.typepad.com )
Continue the Conversation : Structure for lasting engagement (i.e.Twitter and SNS)

Questions?

What are your suggestions for incorporating user-generated content into
World AIDS Day 2009 (December 1 st )?

Collaborate, Create, Connect
Web
Website: http://blog.AIDS.gov
Blog: http://AIDS.gov
Twitter: www.twitter.com/AIDS.gov
Email
Jennie : janderson@jsi.com
Miguel: Miguel.Gomez@hhs.gov

AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009

by AIDS.gov, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human Services

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AIDS.gov’s User-Generated Content Presentation for CDC’s National Conference on Health Communication, Marketing, and Media 2009 Presentation Transcript