CDC’s 3 rd  National Conference on  Health Communication, Marketing, & Media  August 13, 2009, Atlanta Jennie Anderson Com...
Today’s Agenda <ul><li>Who we are and what we do </li></ul><ul><li>User-generated content case study </li></ul><ul><li>Les...
<ul><li>Who is AIDS.gov?  And what do we do? </li></ul>
 
New Media in Response to HIV
 
User-generated content case study:  World AIDS Day
AIDS.gov’s World AIDS Day ‘08 Activities
Facing AIDS Campaign
Facing AIDS Facebook Group
Who   responded…
Bloggers Unite
Who responded…
Listening to the Conversation: Twitter Hash Tag #WAD08 cutiebootycakes :  @ debohobo   Raising the level of awareness abou...
<ul><li>What did we learn? </li></ul>
Lessons Learned   –   Tools <ul><li>Twitter:  hash tag (#WAD08) to track conversation. </li></ul><ul><li>Blogs:  People wi...
Lessons Learned   –   Strategy <ul><li>Promotion:  Integrated plan (blog, website, email blasts, SNS, partners, Twitter) <...
 
<ul><li>Questions? </li></ul>
<ul><li>What are your suggestions for incorporating user-generated content into  </li></ul><ul><li>World AIDS Day 2009  (D...
Collaborate, Create, Connect   <ul><li>Web </li></ul><ul><li>Website:  http://blog.AIDS.gov   </li></ul><ul><li>Blog:  htt...
Upcoming SlideShare
Loading in...5
×

AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009

1,166

Published on

Published in: Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,166
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • AIDS.gov partnered with the National Institute on Drug Abuse and Blog Catalog, a social network for bloggers, to host “Bloggers Unite on World AIDS Day”, a blogging call to action. On December 1, bloggers from across the United States and around the world wrote about HIV/AIDS. Blog Catalog is a social network for bloggers with over 140,000 members.
  • AIDS.gov's User-Generated Content Presentation for CDC's National Conference on Health Communication, Marketing, and Media 2009

    1. 1. CDC’s 3 rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. Miguel Gomez Director, AIDS.gov U.S. Department of Health & Human Services FROM FLICKR TO A BLOGGING CALL TO ACTION: User-Generated Content Lessons Learned From AIDS.gov
    2. 2. Today’s Agenda <ul><li>Who we are and what we do </li></ul><ul><li>User-generated content case study </li></ul><ul><li>Lessons learned </li></ul><ul><li>Questions </li></ul>
    3. 3. <ul><li>Who is AIDS.gov? And what do we do? </li></ul>
    4. 5. New Media in Response to HIV
    5. 7. User-generated content case study: World AIDS Day
    6. 8. AIDS.gov’s World AIDS Day ‘08 Activities
    7. 9. Facing AIDS Campaign
    8. 10. Facing AIDS Facebook Group
    9. 11. Who responded…
    10. 12. Bloggers Unite
    11. 13. Who responded…
    12. 14. Listening to the Conversation: Twitter Hash Tag #WAD08 cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
    13. 15. <ul><li>What did we learn? </li></ul>
    14. 16. Lessons Learned – Tools <ul><li>Twitter: hash tag (#WAD08) to track conversation. </li></ul><ul><li>Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges). </li></ul><ul><li>Facebook: Groups don’t = action. </li></ul><ul><li>Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways. </li></ul>
    15. 17. Lessons Learned – Strategy <ul><li>Promotion: Integrated plan (blog, website, email blasts, SNS, partners, Twitter) </li></ul><ul><li>Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc. </li></ul><ul><li>Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter ( http:// beth.typepad.com ) </li></ul><ul><li>Continue the Conversation : Structure for lasting engagement (i.e.Twitter and SNS) </li></ul>
    16. 19. <ul><li>Questions? </li></ul>
    17. 20. <ul><li>What are your suggestions for incorporating user-generated content into </li></ul><ul><li>World AIDS Day 2009 (December 1 st )? </li></ul>
    18. 21. Collaborate, Create, Connect <ul><li>Web </li></ul><ul><li>Website: http://blog.AIDS.gov </li></ul><ul><li>Blog: http://AIDS.gov </li></ul><ul><li>Twitter: www.twitter.com/AIDS.gov </li></ul><ul><li>Email </li></ul><ul><li>Jennie : janderson@jsi.com </li></ul><ul><li>Miguel: Miguel.Gomez@hhs.gov </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×