Aztec Beer spoof ad

Aztec Beer Marketing Plan Jacob Evelyn, Dawson Baker, Jesse Polenberg, Raffi Lizaralde, David Halpern

Ideas of the Era- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ideas of the Era cont. ,[object Object],[object Object],[object Object],[object Object]

Product example #1 - Budweiser ,[object Object],[object Object],[object Object],[object Object]

Product Example #2 - Carlton Draught ,[object Object],[object Object],[object Object]

What types of products would succeed? Why? ,[object Object],[object Object],[object Object]

Product Definition ,[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A B C D Performance Price

Positioning ,[object Object],[object Object],[object Object],[object Object]

Communication Strategies ,[object Object],[object Object],[object Object],[object Object]

Packaging & Fulfillment ,[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object]

Aztec Beer spoof ad

Recommended

Recommended

More Related Content

What's hot

What's hot (15)

Similar to Aztec Beer spoof ad

Similar to Aztec Beer spoof ad (20)

More from Armin Heurich

More from Armin Heurich (19)

Recently uploaded

Recently uploaded (20)

Aztec Beer spoof ad