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YoCard Freecard Advertising

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YoCard Freecard Advertising

  1. 1. YOCard Freecard Advertising
  2. 2. + + Definition Freecard A freecard of free card is a picture postcard with a variety of commercial, ideological or cultural messages which are distributed through racks in public buildings by an intermediary firm, which specializes in the production and distribution of such cards on a regular basis. YOCard Yo Card, yocards or YO!Card is a freecard advertising brand established in the Philippines in the year 2006. It is First Innovi Corporation’s premiere brand of Guerilla advertising services.
  3. 3. + +Worldwide Phenomenon
  4. 4. + YOCard for Dummies YOCard is a d ynamic & progressive Advertising Medium
  5. 5. + YOCard for Dummies &quot;How do you get a consumer to notice your ads for more than seven seconds? Print your promos on postcards, stick them in slick racks and put the them in the hippest gyms, bars and restaurants.“ - Newsweek <ul><li>In a relaxed environment, the consumer is attracted to the concept of a free postcard and thus takes the advertising matter on a voluntary basis; rather than having ads “forced” upon the him in other advertising environment set-up </li></ul><ul><li>Jan J. de Vries Author, Wonderful World of Freecards </li></ul>
  6. 6. YOCard for Dummies +Consumers constantly look for
  7. 7. YOCard for Dummies +Consumers constantly look for
  8. 8. YOCard for Dummies And they actively seek out what is new on YOCard standees…
  9. 9. + YOCard Locations YOCard @ Fullybooked, Team Manila, Saguijo
  10. 10. + YOCard Locations YOCard @ Kopiroti, UP Film Center, Chocolate Kiss
  11. 11. + Location Scope <ul><li>Shopping & Entertainment venues </li></ul><ul><li>Art & Cultural places </li></ul><ul><li>Cafes & Restaurants </li></ul><ul><li>Central Business districts </li></ul>
  12. 12. + Location Scope 60 F&B Establishments 12 Bars 22 School & Cultural Places 24 Stores & Boutiques 31 Service Groups
  13. 13. + +Why Inquirer & Manila Bulletin features on YOCard
  14. 14. + +Why Homestyle & features on YOCard
  15. 15. +Why YOCard offers a fresh and innovative way of reaching the market.
  16. 16. + +Why <ul><li>Remember that a YOCard… </li></ul><ul><li>Is personally selected by consumers </li></ul><ul><li>Can be taken home for free </li></ul><ul><li>Can be passed on to others </li></ul><ul><li>Can be shared with friends </li></ul><ul><li>Can be displayed </li></ul><ul><li>BULL’S EYE ADVERTISING </li></ul>
  17. 17. + Why This is YOUR opportunity for indoor VISIBILITY / BRANDING
  18. 18. +Why Consumers KEEP a YOCard.
  19. 19. + +Get Noticed This is where and when your message lands straight into your MARKET’S hands.. Make an IMPRESSION with CREATIVITY & OUT-OF-THE-BOX CONCEPTS
  20. 20. cONnect… This is a way for you to… get attention be talked about build unique relationships
  21. 21. get interACTive… Empower your consumers to take action … or simply have fun
  22. 22. be PLAYful! Creativity wins you points
  23. 23. Market Demographic Characteristics ++ Filipino / Foreigners Nationality Metro Manila Geographic Location <ul><li>College students </li></ul><ul><li>Fresh Graduates </li></ul><ul><li>Junior Executives </li></ul><ul><li>Teachers/Professors </li></ul><ul><li>Managers </li></ul><ul><li>Advertisers </li></ul><ul><li>Marketers </li></ul><ul><li>Small Time Business Owners </li></ul>Occupation <ul><li>Class AB and Upper C </li></ul>Economic Class 30-35 years old Secondary Market 15-29 years old Age <ul><li>D E M O G R A P H I C S </li></ul>
  24. 24. Market Psychographic ++ Characteristics <ul><li>Tries out new products </li></ul><ul><li>Likes freebies </li></ul><ul><li>Loves going out with friends </li></ul>Personality <ul><li>Everything is newer, faster and better </li></ul><ul><li>Active </li></ul><ul><li>Outgoing </li></ul><ul><li>Adventurous </li></ul><ul><li>Trendsetters </li></ul><ul><li>High purchasing power </li></ul>Lifestyle <ul><li>Fashion </li></ul><ul><li>Art and Music </li></ul><ul><li>Gadgets and technology </li></ul><ul><li>Personal care </li></ul><ul><li>Travel </li></ul>Interests <ul><li>Go to the gym/ exercise </li></ul><ul><li>Hang out in malls, cafes, and art galleries </li></ul><ul><li>Eat in restaurants </li></ul><ul><li>Late nights in the hippest bars or live music venues </li></ul><ul><li>Watch the latest movies and television shows </li></ul><ul><li>Shop for clothes and accessories </li></ul><ul><li>Attend the latest events </li></ul>Activities P S Y C H O G R A P H I C S
  25. 25. + +What Consumers do <ul><li>33% of YOCards are put on a wall or used at home </li></ul><ul><li>21% are used as bookmarks or displayed on notebooks </li></ul><ul><li>19% are displayed at work </li></ul><ul><li>17% are passed on or sent to someone </li></ul><ul><li>5% kept as collection </li></ul>
  26. 26. + +Awareness <ul><li>1 impression hit every 0.5 minute </li></ul><ul><li>Average of 3,000 pick-ups every week </li></ul><ul><li>per design </li></ul><ul><li>1 person picks up 2-6 postcard </li></ul><ul><li>designs at a time </li></ul><ul><li>Most pick up a YOCard at least once </li></ul><ul><li>a month. A lot of them even go back to </li></ul><ul><li>the stands twice a week! </li></ul>
  27. 27. + +Impact YOCards have a ‘VIRAL' element as they are passed on, posted and displayed - this multiplies the reach of your campaign.
  28. 28. In other words, YOcard can be… <ul><li>exclusive indoor billboard small entity, BIG impact collected sought after unique targeted self-select passed on trusted subtle </li></ul>
  29. 29. +Our Services Create Creatives + Layout Printing Distribution Monitoring Report
  30. 30. +Our Services Create <ul><li>Inclusion in YOCard activities </li></ul><ul><li>Sponsored events </li></ul><ul><li>YOCard Blog features </li></ul><ul><li>Local & International Collectors’ trade </li></ul>
  31. 31. + +Our Services <ul><li>Specialty Cards upon request </li></ul><ul><li>Front and Back Full-Color </li></ul><ul><li>Cut-out Cards </li></ul><ul><li>Sticker Cards </li></ul><ul><li>Double Cards </li></ul><ul><li>Bookmarks </li></ul><ul><li>CD Inserts </li></ul><ul><li>Foldable Map </li></ul><ul><li>Postcard Magazines </li></ul>
  32. 32. +Who Advertises Create <ul><li>Advocacy Organizations </li></ul><ul><li>Automotive Companies </li></ul><ul><li>F&B industry </li></ul><ul><li>Health & Beauty products </li></ul><ul><li>Restaurants & Bars </li></ul><ul><li>Service-oriented Companies </li></ul><ul><li>Events Organizers </li></ul><ul><li>Retail Stores </li></ul><ul><li>Tech Products </li></ul>
  33. 33. +Who’s In? Advocacy Make-A-Wish Philippines PETA World Vision ABC Foundation PAWS IOM Fashion Team Manila Kickers Res-Toe-Run Tough Jeans Hershe Bratpack Oakley Food / Restaurant I-on Energy Drink Toblerone Tempura Media Marie Claire Magic 89.9 Dream 106.7 MTV Adobo Magazine GMA ETC Service Bayantel Institut Santre Active Fun Lifestyle Caylabne Bay Resort Las Casas de Cala Buena Robinsonsland Filinvest Technology Blue Epson Music Warner Music Arts / Events Repertory Philippines Ballet Philippines CCP Silent Film Festival by Goethe-Institut Museum Foundation Others L’Oreal Fully Booked Nullah
  34. 34. +International Samples
  35. 35. Campaign Sample <ul><li>- 40,000 pcs YOCards </li></ul><ul><li>Thank you greeting cards </li></ul><ul><li>Pre-event campaign </li></ul><ul><li>Consumer Feedback </li></ul><ul><li>Passed on to friends and family with a personal message at the back </li></ul><ul><li>Received cards were kept or displayed on notebooks or work area as a souvenir </li></ul>Toblerone – September 2007
  36. 36. Campaign Sample <ul><li>PETA – April 2007 </li></ul><ul><li>10,000 pcs YOCards </li></ul><ul><li>Advocacy Campaign </li></ul><ul><li>TESTIMONIAL </li></ul><ul><li>We were really impressed with the creative ideas that YOCard came up with. YOCard has proven to be an extremely successful tool in PETA Asia-Pacific’s campaigns – YOCard’s postcard campaign resulted in thousands of new hits to our website You guys rock – you delivered even more than we had hoped for. It’s fresh, it’s fun, and it’s smart! Keep up the great work! </li></ul><ul><li>- PETA Asia-Pacific </li></ul>
  37. 37. + +Contact Book a Campaign with us. Call 376 5357 or 58 or email at