SXSW Recap


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Jay Feitlinger shares his experience at SXSW for agencyside members in this presentation.

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  • I run an internet marketing and social media agency out of Scottsdale, Arizona called StringCan Interactive and consulting with commerce based companies is one of my passions. I am always on the look out for new opportunities and when Facebook hit 200 million users in April 2009 I knew this was a huge opportunity for my ecommerce and Retail clients. To my surprise there wasn’t a business App in place to help any company easily and inexpensively create a shopping tab so I decided with my business partner to launch ShopTab where retailers could generate ROI from their Facebook efforts. ShopTab success has been beyond my wildest dreams where over 100,000 active users are using it with companies like Barneys NY and Coleman Outdoor Gear.
  • SXSW Recap

    1. 1. SXSW Recap For Business
    2. 2. A little about me… @StringCanAgency @ShopTab
    3. 3. SXSW is Spring Break for Nerds <ul><li>“ The reason we’re at SXSW, and the reason everyone else is here, is that it’s the most concentrated influx of exciting, fun, early adopter, tech people who are willing to try out anything at least once.” - Seth Priebatsch – SCVNGR </li></ul><ul><li>20,000 attendees (almost 40% increase over ‘10) </li></ul><ul><li>1,000 talks over 5 days by 2,000 speakers </li></ul><ul><li>Ten different locations </li></ul><ul><li>Every hour there were 25 – 35 sessions </li></ul>
    4. 4. Tons Of People
    5. 5. Information Overload
    6. 6. Thanks Ogilvy
    7. 7. Main SXSW Themes <ul><li>3 big themes were mobile , personalization and location-based apps and how these personal interactive technologies were being applied to diverse businesses and social problems. </li></ul><ul><li>Other Themes: </li></ul><ul><li>Group Messaging – exploded at SXSW </li></ul><ul><li>Sharing – advice, apps, panels, entertainment, etc. </li></ul><ul><li>Hyper Crowd Sourcing – research, mapping, tagging, innovation, consulting services </li></ul><ul><li>Relevance – For customers and ourselves.  How do we innovate - for ourselves, our agencies and our clients? </li></ul>
    8. 8. Amusing but a little Desperate <ul><li>Businesses / Entrepreneurs tried every way to attract attention, from ridiculous get-ups to free parties. </li></ul><ul><li>Surprised that clearly a lot of work was placed into an idea or app without much thought about marketing, financing or a business plan. </li></ul>Image source: flickr gregwilker
    9. 9. Plenty of free stuff
    10. 10. QR Codes were everywhere…
    11. 11. Innovation at its finest
    12. 12. Pop up stores…
    13. 13. American Express Checking In Check-in is a brick ‘n mortar “like” button
    14. 14. Tradeshow floor had me spinning
    15. 15. Large crowds can help… <ul><li>Raised over $40K in 1 day and last I heard over $100K </li></ul>
    16. 16. Some of the quotes I heard… <ul><li>Marissa Mayer (Google) – “Experimenting is crucial to the Google brand… Release Early, Release Often. There’s success but not without failure.” </li></ul><ul><li>Gary Vaynerchuk (Author / Wine Library) – “The reason people love their parents is because they loved you first. Brands should consider the metaphor and give to their customers before asking things from them.” </li></ul><ul><li>Genevieve Bell (Intel) – “When Wall Street Journal starts referring to people who don’t use Facebook as Facebook refusionists that’s when we start realizing how much we can’t be disconnected from these networks.” </li></ul><ul><li>Guy Kawasaki (Author, Apple Fellow) – “The ultimate response to Thank You is I know you would do the same for me. Let people know that they owe you.” </li></ul>Image source: crunchbase, pinartarhan, fast company, businesszone
    17. 17. Google is the place to go for local <ul><li>6,000,000 businesses have claimed their place on Google </li></ul><ul><li>40% of Google Map usage is from Mobile (150 million users). Users drive 12 billion miles a year with Google maps navigation </li></ul><ul><li>Google Traffic is saving 2 years of time every day </li></ul>
    18. 18. To Reply Or Not To Reply <ul><li>Some people will just hate your company so only reply when it’s an actual complaint </li></ul><ul><li>Companies like Delta are moving complaints off the wall and into a tab </li></ul><ul><li>Social media is not a marketing medium. Treat it like a conversation. </li></ul>
    19. 19. Social Media Monitoring Tools <ul><li>Radian 6 </li></ul><ul><li>HyperAlerts </li></ul><ul><li>UberVU </li></ul><ul><li>Parature </li></ul>
    20. 20. Live TV and Real Time Information will be converging to reinforce each other and to improve the experience Image source: google images
    21. 21. Interactive TV <ul><li>TV is not PC. PC is not TV. Kick back experience. </li></ul><ul><li>86% of TV viewers have no idea what they want to watch. </li></ul><ul><li>TV should know what you like since they watch you watch TV. </li></ul><ul><li>Most people go to guide or flip around since in US have over 500 channels. UK has 100 channels so not as much choice. </li></ul><ul><li>Using personal devices can solve this with a rich interface since 40-60% users watch with another device in their hands) </li></ul><ul><li>Better interface for discovering content. Tablet UI much easier comparing to up down remote) personal interactive ads. </li></ul><ul><li>More than 70% watch with someone else so an ad is too general. Can't interact download coupon, etc. </li></ul>Image source:
    22. 22. Do agencies need to think like tech companies? <ul><li>78% of respondents said yes </li></ul><ul><li>Digital experimentation is more than a fad, it’s a business strategy </li></ul><ul><li>Have a translator in the company who can talk technology, and who can be there from ideation to build </li></ul><ul><li>Agencies need to be honest about how tech savvy they really are, find people to work for you who get it </li></ul><ul><li>Value Pricing vs. Hourly Pricing </li></ul>Image source:
    23. 23. Game Layer is replacing Social <ul><li>22-year-old Princeton drop-out named Seth Priebatsch, founder of SCVNGR. </li></ul><ul><li>Priebatsch opined that the era of social is over and will be replaced by the “game layer.” </li></ul><ul><li>He believes that everything from education to global warming could be more effectively addressed if we applied game theory to it — building rewards into the system to generate enthusiasm and emotional connection. </li></ul><ul><li>He believes it will provide a technological framework for &quot;influence,&quot; since games influence people to take actions through both social interaction and game mechanics. The power that games have to shape people's actions, he said, is &quot;fascinating, very cool, and just a little bit frightening.” </li></ul>Image source: business insider
    24. 24. Changing Retail Experience <ul><li>New technologies: touch screens, interactive displays, mobile and digital signage are changing the way consumers shop </li></ul>Image source:
    25. 25. Image source:
    26. 26. Worth checking out <ul><li>Slide rocket - paid alternative to PowerPoint </li></ul><ul><li>Start-up Boulevard - connector between start-ups, investors and corporate sponsors. </li></ul><ul><li>AskYourTargetMarket (AYTM) – Low cost, crowd-sourced consumer research </li></ul><ul><li>Raven Tools - Low-cost, integrated social media monitoring alternative and good option for smaller agencies. </li></ul><ul><li>LifeKraze - A new social network that is kind of a Foursquare for fitness and healthy living. </li></ul><ul><li>Foodstream - Founder Paul Lo has put together an ambitious Foursquare/Urban Spoon/Living Social mash-up that discovers the menus, coupons and reviews at restaurants near you. </li></ul><ul><li>Foodspotting - This restaurant suggestion website and iPhone app lets you take pictures of foods at restaurants and post them for the Foodspotting community. The pictures are plotted on a map. </li></ul>
    27. 27. Worth checking out <ul><li>GroupMe - Conference Breakout Social App. GroupMe was followed by Beluga (Facebook), Kik, Fast Society and Yobongo. Grouped{IN} was also launched. </li></ul><ul><li>LocalMind - local Q&A tool allows you to ask very specific question “where are the cleanest restrooms in this hotel?” and it shows it on a localized map. </li></ul><ul><li>Quora - post a question and members of the community answer your questions. If you provide a really good answer to somebody else's question, other users will vote your answer up-in short, you will be loved. </li></ul><ul><li>Hashable - A mobile networking app (iPhone and Android) that lets you exchange virtual business cards with people, track your new introductions, and track who your new acquaintances are meeting. </li></ul><ul><li>IntoNow - The app lets people share their favorite shows with their friends by taking a picture of the TV screen with their smartphone. </li></ul><ul><li>SWAGG - This (iPhone and Android) app keeps all of your coupons and gift cards well organized in your smartphone so they're there when you need them. You also don't have to fool with paper clutter. SWAGG has deals with 3,000 retailers so that users can get special discounts. </li></ul>
    28. 28. Key SXSW lessons learned <ul><li>Social media is about caring not just content. It’s a relationship. </li></ul><ul><li>Location, Location, Location </li></ul><ul><li>Gaming is going to get even bigger. Game mechanics can be applied to all strategies. </li></ul><ul><li>Consumers are tired of marketing that is not relevant. Personalization is key! </li></ul>
    29. 29. Follow Up Questions? @JayFeitlinger [email_address]