2. What Is Advertising
‘Advertising is a process, not a medium in its own
right, although it uses different media forms to
communicate. Advertising, in its simplest form, is
the way in which the vendor or manufacturer of a
product communicates with consumers via a
medium, or many different media’
3. Ways to advertise a new business
• Print Media: Newspaper, Magazine,
Leaflets. etc.
• Websites
• Blogs
• Social Media and Networking Sites
Print Media
Before distributing your product think
about the design-research shows is critical
in this form of advertising as the rate of
success is very competitive; ‘Approximately
80% of people will not open a brochure that
doesn’t give a prime benefit or a compelling
reason on the front cover’. (Professional
Advertising).
Website
More and more people today
are choosing to use the
internet over the more
tradition way of advertising
as its ‘cheap, flexible and cost
effect’ way of
advertising.(Small Business).
Social Media and Networking Sites
An example of a social networking site
and its popularity is Facebook; it has
700,000,000 estimated monthly visitors.
(business insider 2011) Statistics also
show that since 1998 in the UK alone
the percentage of internet users has
gone up 70%.
4. Victoria Oldham
Victoria Oldham is an American writer, editor, blogger,
publisher of her own short stories and now is owner of
her her business, Global Words. Global words provides
a variety of courses for writers at all levels. Courses are
offered online and in person, these range from single
day element workshops to six weeks intensive editing
services.
5. Advertising Global Words
When meeting with Victoria, she proposed the task of
creating a leaflet, I suggested rather than using leaflets
to advertise her business to stay internet based as she
has already got a website advertising her business and
use social media to promote. However she was
confident that she wanted to use leaflets as an
advertising tool before using the internet, and I happily
accepted the task proposed.
6. Market Research
The following leaflets were collected via two
different methods, one being handed to me in
the streets, and the other was left on show for
the public to pick up themselves if they
wished. Both leaflets have a creative design,
which is suited to the business it is
promoting which research shows is critical
in this form of advertising as the rate of
success is very competitive; ‘Approximately
80% of people will not open a brochure that
doesn’t give a prime benefit or a compelling
reason on the front cover’
7. As shown the YMCAActiveforlife
business card the leaflet has the same
overall design which can be for ease of
recognition for customers who would be
able to associate to two and know they
are the same business. This in mind
when it came to designing my own
leaflet and business card I have also
chosen the same layout and colouring.
9. From when I was first asked to design a leaflet for
writer Victoria Oldham, knowing her business was
called Global Words I had an idea of combining the
globe with the leaflet itself. The colour scheme i chose
is blue and green, with the green symbolizing land and
green the sea. I felt these were appropriate colours to
use as the colours have been taken from the image of
a globe.
10. Survey
Leaflet
10% Newspa
per
Magazin
e
17%
website
23%
Blogging
0%
Social
Network
ing Sites
50%
When first meeting with Victoria she proposed
producing a leaflet, I was unconvinced by her choice of
method and suggested working to improve her website
and blog. I suggested this because of the internets
popularity, which has been proven to make an ideal
place to advertise. However I do think Victoria did
chose a good way of advertising. Once one person
knows about her business the word will spread person
to person, otherwise known as ‘word of mouth
advertising’. However because of how big the internet
is becoming, knowing she already has a website and a
blog I would have stayed internet based and
connecting her blog with her website. This would have
saved costs on which the more traditional print
methods incur, and widened the potential audience by
millions.
I asked 30 people which of these
methods of advertising a new
business they thought way the best
way. The majority of people said
social media/ networking sites as its
has a worldwide audience and is
easily assessable
If Victorias business becomes larger and she is looking to expand
her audience even further, I would suggest promoting her
business on social networking sites as today most people are
connected to at least one social networking site. An example of a
social networking site and its popularity is Facebook; it has
700,000,000 estimated monthly visitors. (business insider 2011)
Statistics also show that since 1998 in the UK alone the
percentage of internet users has gone up 70%. .
