Bringing Widgets and Video into an Affiliate Program Kyle Johnston, Affiliate Marketing Manager, Sierra Trading Post

Intro/Outline Sierra’s Initial Attempts at Video Bringing Video and Widgets into Sierra’s Affiliate Program Do Video and Widgets make sense for CPA Marketing?

Sierra’s Initial Attempts at Video

Bringing Video and Widgets into Sierra’s Affiliate Program

Do Video and Widgets make sense for CPA Marketing?

Sierra’s Initial Attempts Initially Product Focused Used Buyers as Hosts Looked Terrible Released on YouTube and Sierra’s blog

Initially Product Focused

Used Buyers as Hosts

Looked Terrible

Released on YouTube and Sierra’s blog

Sierra’s Initial Attempts Although Poor Quality, Good Response Provided Impetus to Make More Developed Need to Produce Higher Quality Videos With Richer Content

Although Poor Quality, Good Response

Provided Impetus to Make More

Developed Need to Produce Higher Quality Videos With Richer Content

Improved Quality and Content Build Set and Merchandise It Hire Professionals for Shooting and Editing Focus not Only on Products, but on Information and Instruction Received Much Better Responses Make Move to Branch Video to Other Parts of the Site and the Affiliate Program

Build Set and Merchandise It

Hire Professionals for Shooting and Editing

Focus not Only on Products, but on Information and Instruction

Received Much Better Responses

Make Move to Branch Video to Other Parts of the Site and the Affiliate Program

Bringing Video and Widgets into the Affiliate Program Sierra Launches a Deal of the Day Site Called “Barn Burners” Multiple Items Featured Daily at Very Low Prices Video Accompanies Each Product Great Platform for the Creation of Affiliate Video and Widgets

Sierra Launches a Deal of the Day Site Called “Barn Burners”

Multiple Items Featured Daily at Very Low Prices

Video Accompanies Each Product

Great Platform for the Creation of Affiliate Video and Widgets

Bringing Video and Widgets into the Affiliate Program Challenges Publisher Landscape Dominated by Small Logo Banners Wider Use of Text Links Create Widgets That Don’t Take Up Valuable Publisher Site Space, but That Are Noticeable

Publisher Landscape Dominated by Small Logo Banners

Wider Use of Text Links

Create Widgets That Don’t Take Up Valuable Publisher Site Space, but That Are Noticeable

Bringing Video and Widgets into an Affiliate Program Current Issues 120x90 Widget 125x125 Widget DRM Text Link The Size of the Widget Keeping it Small for Wider Publisher Use Formatting and CSS problems Branding Issues

The Size of the Widget

Keeping it Small for Wider Publisher Use

Formatting and CSS problems

Branding Issues

Bringing Video and Widgets into an Affiliate Program Video Now Available For Publishers Tracking Embedded with LinkShare’s Flex Link Tool Currently Adding More Videos for Publishers Will Possibly Be Used with Separate Pop-up Windows

Tracking Embedded with LinkShare’s Flex Link Tool

Currently Adding More Videos for Publishers

Will Possibly Be Used with Separate Pop-up Windows

Future Projects Product Reviews Videos Excellent UGC/Interactive/Video Combination High Potential Product Review Videos Great combo of UGC and Interactive Video High Potential

Product Reviews Videos

Excellent UGC/Interactive/Video Combination

High Potential

Product Review Videos

Great combo of UGC and Interactive Video

High Potential

Conclusion – Does This Make Sense For CPA Marketing? Everyone is Creating Video, but Why? Earn Revenue? Go Viral? Provide Consumers Info? Set Goals for the Long Term There Are a Ton of Kinks and It’s Going to Take Time Monetizing Video is Still in Its Infancy Even Google is Trying to Figure Out What to do w/ YouTube Numerous Restraints in Regard to Usability Great Opportunity for Publishers Affiliates Can Do Things Quickly Without Having to Jump Through Hoops There is a Proven History of Innovation in the CPA Marketing World Merchants are Very Eager to Provide Content and Support

Everyone is Creating Video, but Why?

Earn Revenue? Go Viral? Provide Consumers Info?

Set Goals for the Long Term

There Are a Ton of Kinks and It’s Going to Take Time

Monetizing Video is Still in Its Infancy

Even Google is Trying to Figure Out What to do w/ YouTube

Numerous Restraints in Regard to Usability

Great Opportunity for Publishers

Affiliates Can Do Things Quickly Without Having to Jump Through Hoops

There is a Proven History of Innovation in the CPA Marketing World

Merchants are Very Eager to Provide Content and Support

Thanks for Listening Presented by Kyle Johnston Affiliate Marketing Manager Sierra Trading Post [email_address] www.sierratradingpost.com