Dual presentation on advanced techniques, strategies and ideas for affiliate training and management. This enlightening, and entertaining session will help you improve and grow your affiliate program.

1. Advanced Approaches to Affiliate Recruiting, Training & Management Heather Paulson , President, Paulson Management Group Geno Prussakov , CEO & President, AM Navigator LLC

14. Contingency Approach

15. Contingency Approach

17. Contingency Approach

18. Contingency Approach

19. Example (medium maturity)

20. Contingency Approach

21. Example (high maturity)

31. Recruiting in Commission Junction Do you want more Super Affiliates?

32. Recruiting in Commission Junction CJ makes it easy to recruit affiliates! Search for affiliates based on PID “Push” your offer to super affiliates Email them and let them know what you are offering them

34. Now what do I do with all of them?

35. Where should your resources be dedicated?

36. Identify the Affiliate Marketing Clusters.

38. ARM – Affiliate Relationship Management ARM (Affiliate Relationship Management) is the process of identifying, categorizing (clustering into groups), and communicating with affiliates in different performance levels across multiple channels within the e marketing arena. ARM can be expanded to include partner programs within the offline marketing channels. ARM processes can be created based on the program's criteria, or on the affiliate or partner program's revenue goals. ARM – Process identified and the acronym coined in 2004 by Heather Paulson

39. Advanced Affiliate Relationship Issues Search Engine Monitoring – Major issue brand and trademark poaching Remedy – Get email alerts with iSpionage.com Social Media Monitoring – Major issue Power Cloaker’s such as LinkBrander.com shortening affiliate URL’s that are being used in twitter and social media, affiliates phish a click to set cookie. Remedy - Trackur.com, Filtrbox.com, Radian6, Twitter brand monitoring email Monitoring – brand management and enforcement of offers Remedy – email Analyst

40. Advanced Affiliate Relationship Issues Example of brand arbitrage in Social media using affiliate link power cloaker

41. Advanced Affiliate Relationship Issues

42. Advanced Affiliate Relationship Issues

43. Q & A Heather Paulson President PaulsonManagementGroup.com 1-800-384-7760 Geno Prussakov CEO & President AMNavigator.com 1-888-588-8866