This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: We’ll talk about 3 specific tactics for optimizing your conversion funnel using actual statistics. We’ll cover two entry points: Facebook and Google. We’ll then talk about on-site optimization.

1. #MathNotFeelings
daftlabs.com/slides/ASE14
@jtgraphic
james thompson

3. ( test yo’ shit )

4. paid ads

7. 103 rule

8. 103 rule ( 10 x 10 x 10 = 1000 )

9. ( 10 x 10 x 10 = 1000 )103 rule
look-alike campaigns

10. 103 rule ( 10 x 10 x 10 = 1000 )
look-alike campaigns
pass demographic data with urls

12. specific, timely, differential CTAs

13. specific, timely, differential CTAs
keyword replacement

14. specific, timely, differential CTAs
keyword replacement
‘arrow trick’

15. specific, timely, differential CTAs
keyword replacement
‘arrow trick’
102 variations

19. optimizely

20. optimizely
chartreuse

21. optimizely
chartreuse
parameter based variation ( 103 )

22. #MathNotFeelings
daftlabs.com/slides/ASE14
@jtgraphic
james thompson