"Your Message on the Move" is a general mobile marketing presentation that covers nearly all of the aspects of mobile marketing. Included are several case studies and examples of mobile marketing success. The presentation was given by ATS Mobile (http://www.atsMobile.com) President Bob Bentz and sales manager Scott Bronenberg in September, 2013 to a major media partner in Philadelphia. Check out the slides and learn more about mobile marketing, including mobile statistics, smartphone penetration, and why mobile is under-represented in overall advertising. See why geo-location makes mobile advertising such a powerful force that enables you to effectively pinpoint your target market. Thirty percent of searches are now performed on the mobile device and for organizations like Major League Baseball and MLB.com that number is significantly greater than the norm. Hungry for profits? Restaurants surely are. Special emphasis is given to restaurants and why its so important that restaurants have a mobile strategy. The presentation also discusses the products that make up the mobile marketing space, including: text message marketing; mobile websites; responsive design; mobile apps; custom QR codes; mobile advertising; mobile seo. Powerful mobile marketing case studies done by Met Life, Staples, Franklin Sports, Skittles, Warner's, Cititrends, Cheerwine, Red Lobster, Holland Trucking, Bank of America, and Wise Foods. If you'd like to learn more about mobile marketing and how to create compelling mobile engagement, give Bob Bentz or Scott Bronenberg a call at 1-610-688-6000. You can also follow them on Twitter @BobBentz and @SBronenberg. Or, visit ATS Mobile at www.atsMobile.com. Bob Bentz on Google Plus = https://plus.google.com/118246764212252983809/posts

1. Your Message on the Move

2. Today’s Starting Lineup
Bob Bentz
Scott Bronenberg

3. 2013: Mobile Passes PC
Now represents 20% of all media use.

4. Getting Smarter Every Day
By 2015, 85% of us will own smartphones.

5. Mobile: 20% of Time Spent
4% of Advertising Invested
2013
TV = 38.7%
Digital = 20.6%
Print = 19.3%
Radio = 9.2%
Mobile = 4.2%
Outdoor = 4.1%
Other = 4.0%
(Source –eMarketer)

6. 2017: Mobile will Exceed Desktop

7. Location, Location, Location
Geo-Fencing Drives Local Mobile Advertising

8. 30% of Searches via Mobile
Great Way to Find Your Business on the Go

9. A Mobile Home Run
70% of Traffic to MLB.com Comes via Mobile

10. Restaurants To Go
Mobile: Serving Up an Immediate Need
•
•
•
•
75% searches are via mobile.
50% done in the car.
60% will visit the restaurant within 15 minutes.
84% will visit the restaurant within 60 minutes.

11. Fastest Texter Wins!
Win this Radio – Handmade in South Africa

12. Fastest Texter Wins!
Win this Radio – Handmade in South Africa
Text RESULTS to 84444
Msg. & Data rates apply.
Text STOP to stop. Text HELP for help.

13. The Pillar That Holds Up
The Mobile Marketing Building
Mobile Websites
Apps
 84444.com  84444.ca
Text RESULTS to 84444.com
QR Codes
Text Message Marketing
Text Message Marketing
Text Message Marketing
Mobile
Video

14. Response…
97% of All Text Messages Are Read
within three minutes of receipt.
(Source: Greg Stuart, Mobile Marketing Association)

16. Response…
97% of All Text Messages Are Read
within three minutes of receipt.
(Source: MMA)
Note – eMail open rate is 31% (Epsilon)

17. Text Message Marketing 101
The Success Story
Advanced Telecom Services  84444.com  84444.ca

18. Mobile Websites
Give it the Thumb Test
61% will leave immediately if a website is not mobile
friendly.
(Source: Google)

19. Mobile Apps
Cars2GO.com

20. Custom QR Codes
“23 of the Coolest QR Codes”
Custom QR Codes get a 2.3x greater scan rate than ordinary black & white ones.
-- Text Message Blog

21. Mobile Advertising
Geo-Location Advertising

22. “ Our team has a deep understanding that mobile and social platforms go hand in hand”
- Scott Hudler VP of Global Consumer engagement at Dunkin Brands – Mobile Marketer Jan 13

23. Since 1989
Innovative Development - Flawless Execution - Cutting Edge Creative - Measureable Results!

24. Over 23 years in business
•
Pioneers in Mobile Marketing
Solutions
•
Cutting edge Mobile APP development
Text Message Marketing
•
Innovative QR code customization
Mobile Microsite Development
•
Mobile Media Ad targeting strategists
Mobile Promotion Execution and
Management
We help clients understand how MOBILE can change the way they do BUSINESS!

25. It’s critical that your brands and businesses are providing an optimal mobile marketing experience…

27. MOBILE Technology is moving at HIGH
Speed!

29. DEATH to the SMART PHONE?
Samsung just revealed its smart watch, the Galaxy Gear. It
will cost $299, and be out in early October for U.S.
consumers.
The watch has a 1.63-inch screen, a 1.9 megapixel camera
built into the watch band, and a microphone and speaker in
the clasp. The mic/speaker combo can be used for making
phone calls.
MassiveImpact CEO Sephi Shapira recently predicted
that the smartphone will go the way of the dinosaur
within 5 years. “Wearable mobile phone technology
is now progressing from the binocular to the glasses
stage, and vertical devices like Google Glass, iWatch,
and Google voice-enabled devices will inevitably
replace the smartphone,” said Shapira. “Being
close to the body, these devices will monitor
vital signs, emotions, and activities.
Fitness bands already monitor our actions, our sleep,
calories burn and so on. The medical implications
alone are mind-boggling — how about keeping an
infant or child safe? A recent report from BI
Intelligence conservatively forecast a $12
billion market for wearable devices in 5 years,
led by wrist-worn gadgets.”

30. By 2014, mobile internet use will
surpass desktop internet use.
You can't ignore the numbers: More than one-third of Facebook's BILLION
user base uses Facebook mobile, more than 50 percent of Twitter's 165
million users use Twitter mobile, and 200 million YouTube views occur on
mobile devices every day.
- Scan Life 2012

31. Turning traditional
awareness
into mobile audience engagement!
Facebook to Mobile
Broadcast TV to Mobile
Radio to Mobile
Event to Mobile

32. Local Drives ACTION!
Mobile Users are using devices to discover what’s nearby, and then making their purchases online or in-store

33. Some of us will have the mobile phone number # we have today for the rest of our life!
Your Phone # is your mobile – digital DNA!

34. National Radio campaign promotions interacting with mobile!

35. Mobile & Standard Web Optimized Promotions

36. Mobile Sweepstakes Promotions
Get to know who your customers are …
Data Capture and Opt In’s are the name of the game!
And stay connected!!!

38. Mobile Responsive Design!
Consumers are accessing your website
on countless devices of many sizes, every
day.
Responsive design means your website
will recognize where it’s being viewed
and adapt the same content to an
appropriate style & formatting, instantly.
Not a-site-for-each-device.
One site for all devices.

39. Mobile App Development
• Loyalty
•
Power of Push Notification
•
Store locator
•
Added Value
•
Instant Activation and Business!
•
The ability to “buy” and react instantly!
PRIME REAL ESTATE ON
MOBILE DEVICES!

40. Mobile and Facebook Optimization!

41. Text 2 Win Promotions:

42. Social-Mobile

43. Q: How can you create instant impact at retail!
A: Mobile Scratch & Match Game with a Facebook Twist!
Increase
Facebook
LIKES
Prize Pool

44. The Scratch and Match Game will provide interaction and product engagement with a bounce back to retail. This
provides a rich experience through mobile and PC offering the versatility and value of both Worlds!

45. Every Winner and player receives an email
confirmation and their prize!

46. The best part …
It’s Viral!
Your Facebook wall posts an update
each time you play and win!
Share with
friends!

47. ATS Mobil

49. 1. Acquisition
2. Retention
3. Cultivation

50. Mobile Micro-site Development and Advertising Activation

51. Promotion
Text Message Promotion Responded To

52. Creative Brand Activation and
MOBILE consumer engagement @ Events!
•
Bank of America Sponsors Bryant Park Summer Film Festival
–
SMS Movie Trivia Program – part of activation components
Each Week consumers will be asked to engage in an SMS trivia game that entails questions
about the up-coming featured movie, the fastest correct answer for each question will be
notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.
* SMS custom functionality built to engage in timed SMS text communication with ability to
score in real time with a web based admin system and scoreboard for people “keeping score”.

53. http://vimeo.com/73725958

54. Goals of our Mobile Marketing Refresher
• MOBILE is critical to any clients advertising and marketing strategy
• As your clients’ marketing partner, establishing and executing your
clients mobile marketing and advertising can be the key to your
longevity, and value to your client.
• Engagement leads to data acquisition, activation, retention, and
cultivation of your clients
•

56. Contact US
Scan to Link In
or
Text BOB to 84444