1. 2013
THE AMAZING
(IN EXPANSION AND STILL PRETTY MUCH UNKNOWN)
MOBILE SEARCH UNIVERSE
BY
ALEYDA SOLIS
FROM

2. YOUR
MOBILE SEARCH UNIVERSE
EXPLORATION GUIDE
ALEYDA SOLIS
INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER
SEO AT SEER INTERACTIVE
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com

3. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WE HAVE ONLY 1 HOUR TO EXPLORE...

4. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
... SO FASTEN YOUR SEATBELTS!

5. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WAIT
WE SHOULD FIRST UNDERSTAND...

6. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
HOW HUGE MOBILE IS
THE FORCE CAN YOU FEEL?

7. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
IT’S FINALLY RECOMMENDATIONS
BOOMING
STUDIES & RESEARCH
TOOLS

8. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
IT’S FINALLY
AMAZING GROWTH TRENDS
RECOMMENDATIONS
BOOMING
STUDIES & RESEARCH
TOOLS

9. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
IT’S FINALLY
AMAZING GROWTH TRENDS
RECOMMENDATIONS
BOOMING
STUDIES & RESEARCH
IT’S BOOMING BIG BANG STYLE
TOOLS

10. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
NOT THIS
BIG BANG

11. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
THIS
BIG BANG

12. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
THIS
BIG BANG
IT’S MASSIVE AND STILL UNKNOWN

13. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
LET’S EXPLORE
THE MOBILE SEARCH UNIVERSE

14. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WHERE SHOULD WE GO?

15. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WHERE SHOULD WE GO?
MOBILE WEBS

16. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WHERE SHOULD WE GO?
MOBILE WEBS
MOBILE APPS

17. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WHERE SHOULD WE GO?
MOBILE WEBS
OR BOTH? MOBILE APPS

18. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WHERE SHOULD WE GO?
MOBILE WEBS
MOBILE APPS
WE NEED TO ANALYZE TO DECIDE

19. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESEARCH
CHECK YOUR MOBILE DATA

20. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
SINCE

21. NOT

22. ALL

23. OF

24. US

25. HAVE

26. YODA’S

27. POWER

28. WE

29. NEED

30. TO

31.
VALIDATE

32. AND

33. MAKE

34. THE

35. MOST

36. BENEFICIAL

37. DECISION
RESEARCH
CHECK YOUR MOBILE DATA

38. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
1CURRENT
WEB MOBILE
TRAFFIC
USE GOOGLE ANALYTICS

39. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
USE GOOGLE WEBMASTER TOOLS
2 CURRENT
MOBILE SEARCH
VISIBILITY

40. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
3
POTENTIAL
MOBILE WEB
SEARCH
VOLUME
USE GOOGLE KEYWORDS TOOL

41. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
4
POTENTIAL
MOBILE
WEB SEARCH
COMPETITORS
USE OPERA MOBILE EMULATOR

42. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
5
POTENTIAL
MOBILE APP
TRAFFIC
VOLUME USE APP STORE RANKINGS

43. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
USE APP ANNIE STORE STATS
USE APP ANNIE
6 POTENTIAL
MOBILE
APP
COMPETITORS

44. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
7 DESIRED
MOBILE
OFFERING
FUNCTIONALITY
USE FLUID UI OR JUST IN MIND PROTOTYPER

45. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
1 CURRENT
7 2
WEB MOBILE
TRAFFIC
DESIRED
CURRENT
MOBILE
MOBILE SEARCH
OFFERING
DECIDE
VISIBILITY
FUNCTIONALITY
6 WITH 3
POTENTIAL POTENTIAL
MOBILE MOBILE WEB
APP SEARCH
COMPETITORS VOLUME
THESE
5 4
POTENTIAL POTENTIAL
MOBILE APP MOBILE WEB
TRAFFIC SEARCH
VOLUME COMPETITORS

46. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALONG WITH
MOBILE WEBS MOBILE APPS
CHARACTERISTICS

47. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
MOBILE WEBS MOBILE APPS
ACCESSED VIA MOBILE BROWSER DOWNLOADED, INSTALLED
AND EXECUTED IN MOBILE
PROS PROS
CONTENT IS WEB INDEXABLE CONNECTION INDEPENDENCE
VS
DEVICE INDEPENDENT HIGH HARDWARE INTEGRATION
EASIER WEB DEVELOPMENT UPDATE BETTER GRAPHIC PERFORMANCE AND UX
SEARCH PERFORMANCE IS EASIER TO MEASURE
CONS
CONS CONTENT IS NOT WEB INDEXABLE
CONNECTION DEPENDENCE DEVICE DEPENDENT
LIMITED HARDWARE INTEGRATION MORE EXPENSIVE DEVELOPMENT UPDATE
BANDWIDTH BROWSER LIMITED UX SEARCH PERFORMANCE IS HARDER TO MEASURE

48. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
MOBILE WEBS MOBILE APPS
ACCESSED VIA MOBILE BROWSER DOWNLOADED, INSTALLED
AND EXECUTED IN MOBILE
PROS PROS
CONTENT IS WEB INDEXABLE CONNECTION INDEPENDENCE
VS
DEVICE INDEPENDENT HIGH HARDWARE INTEGRATION
EASIER WEB DEVELOPMENT UPDATE BETTER GRAPHIC PERFORMANCE AND UX
SEARCH PERFORMANCE IS EASIER TO MEASURE
CONS
CONS CONTENT IS NOT WEB INDEXABLE
CONNECTION DEPENDENCE DEVICE DEPENDENT
LIMITED HARDWARE INTEGRATION MORE EXPENSIVE DEVELOPMENT UPDATE
BANDWIDTH BROWSER LIMITED UX SEARCH PERFORMANCE IS HARDER TO MEASURE

49. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
CHOOSE
MOBILE WEB MOBILE APP
* MOBILE AUDIENCE IS WELL DISTRIBUTED IN MANY DIFFERENT DEVICES
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NOT NEEDED
* HAVE FEWER RESOURCES TIME FOR DEVELOPMENT ONGOING SUPPORT
* MAXIMUM CONTENT DISTRIBUTION AND WEB REACH IS REQUIRED
* YOUR MOBILE AUDIENCE IS RELATIVELY STRONG AND BENEFICIAL

50. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
CHOOSE
MOBILE WEB MOBILE APP
* MOBILE AUDIENCE IS WELL DISTRIBUTED IN MANY DIFFERENT DEVICES
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NOT NEEDED
* HAVE FEWER RESOURCES TIME FOR DEVELOPMENT ONGOING SUPPORT
* MAXIMUM CONTENT DISTRIBUTION AND WEB REACH IS REQUIRED
* YOUR MOBILE AUDIENCE IS RELATIVELY STRONG AND BENEFICIAL
BETTER

51. IF

52. ...

53.
WE’RE

54. STARTING

55. WITH

56. MOBILE

57. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
CHOOSE
MOBILE WEB MOBILE APP
* MOBILE AUDIENCE IS FOCUSED IN SPECIFIC MOBILE PLATFORMS
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NEEDED
* ENOUGH RESOURCES TIME FOR MOBILE APP DEVELOPMENT ONGOING SUPPORT
* DOESN’T REQUIRE CONTENT DISTRIBUTION AND WEB REACH
* YOUR MOBILE AUDIENCE IS VERY STRONG AND HIGHLY BENEFICIAL

58. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
CHOOSE
MOBILE WEB MOBILE APP
* MOBILE AUDIENCE IS FOCUSED IN SPECIFIC MOBILE PLATFORMS
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NEEDED
* ENOUGH RESOURCES TIME FOR MOBILE APP DEVELOPMENT ONGOING SUPPORT
* DOESN’T REQUIRE CONTENT DISTRIBUTION AND WEB REACH
* YOUR MOBILE AUDIENCE IS VERY STRONG AND HIGHLY BENEFICIAL
BETTER

59. IF

60. ...

61.
WE’RE

62. LOOKING

63. TO

64. EXPAND

65. OUR

66. ALREADY

67. SUCCESSFUL

68. MOBILE

69. WEB

70. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
MOBILE WEBS
OR MOBILE APPS
NOW WE CAN DECIDE
WHERE TO GO FIRST

71. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
MOBILE WEBS
OR MOBILE APPS
NOW SINCE WE’RE JUST STARTING
AND WE CAN DECIDE
WHERE TO GO FIRST

72. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
LET’S EXPLORE FIRST
THE MOBILE WEB

73. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE WEB GOALS

74. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE WEB GOALS
MOBILE WEB
SEARCH VISIBILITY
MOBILE WEB
ORGANIC CONVERSIONS
MOBILE WEB HIGH MOBILE
ORGANIC TRAFFIC WEB SEARCH ROI

75. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE WEB GOALS
MOBILE WEB
LET’S ACHIEVE THESE WITH YOUR MOBILE WEB
SEARCH VISIBILITY
MOBILE WEB
ORGANIC CONVERSIONS
MOBILE WEB HIGH MOBILE
ORGANIC TRAFFIC WEB SEARCH ROI

76. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
3
YOU CAN DO
IT WITH
MOBILE WEB
APPROACHES

77. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
3
YOU CAN DO
IT WITH
3
PARALLEL MOBILE SITE
1
MOBILE WEB
RESPONSIVE WEB DESIGN
APPROACHES
2
DYNAMIC SERVING

78. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EACH

79. ONE

80. OF

81. THEM

82. HAVE

83. THEIR

84. OWN

85. CHARACTERISTICS,

86.
WITH

87. SPECIFIC

88. SEO

89. BEST

90. PRACTICES...

91.
1 2 3
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES

92. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
AND

93. ALSO

94. GENERAL

95. RECOMMENDATIONS

96. THAT

97. ALL

98. OF

99.
THEM

100. NEED

101. TO

102. FOLLOW!
1 2 3
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES
GENERAL SEO BEST PRACTICES

103. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
LET’S

104. START

105. WITH

106. THE

107. GENERAL

108. SEO

109. BEST

110. PRACTICES
1 2 3
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES
GENERAL SEO BEST PRACTICES

111. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EXPLORING
123
SEO BEST PRACTICES FOR
ALL MOBILE WEBS

112. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
MAXIMIZE YOUR MOBILE
PAGES SPEED TO AVOID
BANDWIDTH RESTRICTIONS
USE PAGE SPEED INSIGHTS MOBILE FILTER TO IMPROVE SPEED

113. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
OPTIMIZE YOUR MOBILE INTERFACE.
BEWARE OF ELEMENTS (FLASH,
INTERSTITIALS) THAT CANNOT BE
CORRECTLY DISPLAYED OR PROVIDE A
BAD USER AND SEARCH EXPERIENCE
CHECK HTTP://WWW.NNGROUP.COM/ARTICLES/OPTIMIZING-A-SCREEN-FOR-MOBILE-USE

114. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
MAKE MOBILE PAGES CONTENT
RELEVANT TAKING SPACE
LIMITATION INTO CONSIDERATION
USE MOBILE EMULATORS AND USER AGENT SWITCHER EXTENSIONS

115. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
GIVE YOUR MOBILE CONTENT A MEANING
WITH STRUCTURED DATA AND EARN HIGHER
SEARCH VISIBILITY WITH RICH SNIPPETS
FOLLOW GOOGLE’S STRUCTURED DATA RICH SNIPPETS GUIDE

116. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
IF YOU’RE A LOCAL BUSINESS CREATE
PRESENCE IN GOOGLE+ FOR BUSINESSES
AND GET MORE VISIBILITY WITH MAPS
VISIT HTTP://WWW.GOOGLE.COM/+/BUSINESS/

117. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
CONTINUOUSLY TRACK YOUR MOBILE
WEB ORGANIC ACTIVITY TO IMPROVE
USE GOOGLE ANALYTICS WEBMASTER TOOLS MOBILE OPTIONS CONVERSIONS

118. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
IT’S

119. FUNDAMENTAL

120. TO

121. FOLLOW

122. THESE

123. GOOD

124. PRACTICES

125. IN

126. ANY

127. OF

128. THE

129. MOBILE

130. WEB

131.
APPROACHES...

132. NOW

133. LET’S

134. EXPLORE

135. THE

136. SPECIFICS

137. OF

138. EACH

139. ONE!

140. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EXPLORING
1
SEO BEST PRACTICES FOR
RESPONSIVE WEB

141. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
SAME HTML USING CSS
MEDIA QUERIES FOR A
FLUID DESIGN THAT FITS
WELL ANY DEVICE SCREEN
USE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS

142. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
BEST FOR EFFICIENT CRAWLING HTML USING CSS
SAME
MEDIA QUERIES FOR A
FLUID DESIGN THAT FITS
WELL ANY DEVICE SCREEN
USE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS

143. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
WORST FOR MOBILE SPEED SAME HTML USING CSS
UX
MEDIA QUERIES FOR A
FLUID DESIGN THAT FITS
WELL ANY DEVICE SCREEN
USE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS

144. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
NOT SUITABLE IF MOBILE KEYWORDS ARE DIFFERENT
SAME HTML USING CSS
MEDIA QUERIES FOR A
FLUID DESIGN THAT FITS
WELL ANY DEVICE SCREEN
USE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS

145. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
IF

146. YOU

147. HAVE

148. THE

149. TECHNICAL

150. CAPACITY

151. AND

152. FLEXIBILITY

153. AND

154. YOUR

155. CONTENT,

156. OFFERING