Developing your own planning style - remix
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Developing your own planning style - remix

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I did a talk to the IPA on developing your own planning style. I asked a bunch of planners I rated to describe their planning style which was rather interesting. So here is the bits of the ...

I did a talk to the IPA on developing your own planning style. I asked a bunch of planners I rated to describe their planning style which was rather interesting. So here is the bits of the presentation that quote different planners talking about this.

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Developing your own planning style - remix Developing your own planning style - remix Presentation Transcript

  • developing your own planning style
  • David Bain, Richard Storey, Malcolm White, Neil Goodland, Charlie Snow, Guy Murphy, Giles Hedger and Richard Huntington
  • I would describe both as gonzo David Bain
  • One eternal objective
  • Better beginnings
  • instinctively rigorous Giles Hedger
  • simple enthusiasm Charlie Snow
  • I see the truth as my client and I ask difficult questions in order to get to it. And somehow people seem to trust me Guy Murphy
  • Uncomplicated Neil Goodlad
  • Malcolm White
  • Richard Storey
  • 1. I inevitably aim for obvious. It can be a criticism (its a bit obvious isn’t it) but the right kind of obvious can be dynamite
  • 2. There is a style of planning based on understanding, mirroring and reflecting what people think (you love football we love football). I instinctively aim to change the way people think (we are not a drugs company we are the enemies of disease)
  • 3. There is also the ‘dress it up in fancy talk to make it look clever’ approach. I am at the opposite end the spectrum from that
  • I look for what’s interesting not what is right Me
  • make your limitation your selling point
  • style not just substance