This document discusses success factors for customer experience in the mobile age (MobileAGE). It identifies five key success factors: being emotional, viral, sharable, casual, and personal. The document provides background on the MobileAGE phenomenon, noting that mobile usage is widespread, especially among younger generations. It discusses how companies can engage mobile customers through mobile-friendly websites, click-to-call functions, location-based services, apps, and QR codes. The conclusion emphasizes that customer experience must consider the mobile context to succeed in engaging younger generations of mobile customers.