Presented by: Reem Nouh SVP Strategic Services, Adams & Knight Inc. Reem Nouh reviews 5 key questions to ask when you're considering developing an APP to promote a hospital or healthcare network.

1. Using Apps to Promote
Your Hospital
Presented by:
Reem Nouh, SVP Strategic Services
Adams & Knight
June 12, 2014

2. © 2014 Adams & Knight, Inc.
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State of Apps
(Pew Research, 2012)
smartphone
owners has a
healthcare appin

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State of Apps
(Pew Research, 2012)
smartphone
owners has a
healthcare appin
(MobileMarketer)
health apps available

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State of Apps
from U.S. hospitals
only about
(MobiHealthNews, 2013)

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untapped
marketing
opportunity
State of Apps

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Why Mobile Apps for Hospitals
New channel
to communicate
with patients
Keeps patients
and others
connected
to you

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Why Mobile Apps for Hospitals
make physicians
aware
way to “promote”
hospital brand

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Key Questions
Will the app support
your overall brand?
Ask five key questions:
1.

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Key Questions
Will it foster high
degree of stickiness?
Ask five key questions:
2.

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Key Questions
Does it offer a
new way to manage
a health issue?
Ask five key questions:
3.

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Key Questions
Can you support the
app with strategic
marketing/social
efforts?
Ask five key questions:
4.

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Key Questions
Will it improve
overall patient
experience?
Ask five key questions:
5.

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Case Study
Marketing Challenge: Combat loss of market share
in OB-GYN to nearby hospital with state-of-the-art
birthing center

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Case Study
Strategy: Create preference for HHC earlier in care
continuum; build strong connection with moms-to-be

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Case Study
Solution: MomMe app

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Case Study
Strategy: Create
preference for HHC
earlier in care continuum;
build strong connection
with moms-to-be

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MomMe App
Offered new way
for women to
manage condition:
• Track fertility before
pregnant
• Monitor contractions
once pregnant
• Track feedings,
diaper changes
• Keep appointments
after baby is born

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MomMe App
Supports HHC brand:
Matches patient
experience to Beyond
Advanced
Part of HHC overall
marketing campaign:
Women’s Health
Services

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MomMe App

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MomMe App

21. © 2014 Adams & Knight, Inc.
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MomMe App

22. © 2014 Adams & Knight, Inc.
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MomMe App

23. © 2014 Adams & Knight, Inc.
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MomMe App

24. © 2014 Adams & Knight, Inc.
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MomMe App

25. © 2014 Adams & Knight, Inc.
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MomMe App

26. © 2014 Adams & Knight, Inc.
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MomMe App

27. © 2014 Adams & Knight, Inc.
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MomMe App

28. © 2014 Adams & Knight, Inc.
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MomMe App

29. © 2014 Adams & Knight, Inc.
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MomMe App

30. © 2014 Adams & Knight, Inc.
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MomMe App

31. © 2014 Adams & Knight, Inc.
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MomMe App

32. © 2014 Adams & Knight, Inc.
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MomMe App

33. © 2014 Adams & Knight, Inc.
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MomMe App

34. © 2014 Adams & Knight, Inc.
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MomMe App

35. © 2014 Adams & Knight, Inc.
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MomMe App

36. © 2014 Adams & Knight, Inc.
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MomMe App

37. © 2014 Adams & Knight, Inc.
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MomMe App

38. © 2014 Adams & Knight, Inc.
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MomMe App

39. © 2014 Adams & Knight, Inc.
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MomMe App

40. © 2014 Adams & Knight, Inc.
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MomMe App

41. © 2014 Adams & Knight, Inc.
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MomMe App

42. © 2014 Adams & Knight, Inc.
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MomMe App

43. © 2014 Adams & Knight, Inc.
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MomMe App

44. © 2014 Adams & Knight, Inc.
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MomMe App
© 2014 Adams & Knight, Inc.
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MomMe App

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MomMe App
Does the app support the overall brand?
beyond advanced

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MomMe App
Does it foster high degree of stickiness?
continuity

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MomMe App
Does it offer a new way to manage a
health issue?
pee/poo tracker

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MomMe App
Does the app improve overall
patient experience?
appointments

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MomMe App
Healthcare
Advertising Award
New Media/Social
Media
Web Marketing
Association Mobile
Standard of Excellence
WebAward
New England Society
for Healthcare
Communications
2013 Lamplighter Award

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MomMe App
Any questions?
thank you.

52. Thank you
Presented by:
Reem Nouh
SVP Strategic Services
Adams & Knight, Inc.
80 Avon Meadow lane
Avon ,CT 06001
(860) 676-2300 X116
reem.nouh@adamsknight.com