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MPI Toronto Chapter TEC Presentation May 2010

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Alicia Whalen
Alicia Whalen

MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.

TechnologyBusiness
1 of 37
NEW MEDIA: Beyond the Website Trends| Social Media & Beyond
Today’s Sound Bites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Are the Chicks? Patricia Alicia ,[object Object],[object Object],[object Object],[object Object],[object Object]
What The Chicks Do! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Behavior:
Social Media is changing the way we communicate! 52% have become a Fan or Follower of a Company or Brand
49% of all Internet Users are spending time on Search Engines Daily 13% of time on Social Media Sites ! 49% of time on Search Engines
70% of People Trust Consumer Opinions Posted Online !
The Internet has become an Interactive medium across all generations!
What’s New on the WWW? Time to get Social
Web 3.0 and Beyond…what it means to Marketers ,[object Object],The Web magnifies the reach of influencers The We in the Web ,[object Object],[object Object],[object Object],[object Object],Millions of people have recognized the potential; It’s time for marketers to join them. We Media My Media Mass Media
Research Occurs Across Multiple Channels Source: Yahoo
Have you Google’d Yourself Lately? ,[object Object],[object Object],[object Object],[object Object]
Beyond the Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Social Media Stats… And Growing!!!!!!
Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Usage in Canada
*Source: Mashable Small Medium sized business Social Media Usage: LinkedIn, Twitter, Blogs
Multiple Touch Points: Research process has expanded
Events, Brands, People living in Multiple online communities:
 
Using Social Media to interact with your target audience: The Website
On Twitter…
Viral Distribution on Facebook…and beyond…
The Web is Evolving: Users are looking for ways to Engage with you and your brand
Multiple Online Touchpoints: Its all about Engagement
Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Hide ,[object Object],[object Object]
Your Brand needs to live online where your customers/clients are ,[object Object],[object Object],[object Object]
Managing your Online Reputation ,[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object]
Who has the time? ,[object Object],[object Object],[object Object],[object Object],You must make the time – your brand is living online whether you are ready or not
Social Media Networks to Consider ,[object Object],[object Object]
Using Social Media as a Marketing Medium ,[object Object],[object Object],[object Object],[object Object]
Getting Started: Some Chick Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Revealed 2011 Dates + Location Announced Soon !
Shameless self promotion: Thank you!

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MPI Toronto Chapter TEC Presentation May 2010