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Regulations and Realities
for Value-Added Products
ACORN Conference & Trade Show
November 20, 2013
Presenters: Mike Beamish (Beamish
Orchard) and
Ed Charter (BioFoodTech)

13-11-26
Outline
	
  
•  Introduction to BioFoodTech
•  Trends in Food Development
•  The Product Development Process
•  The Beamish Orchard Experience
•  Regulatory Issues
•  Back to the Beginning with Product Development
•  Some Funding Sources

13-11-26
BIO|FOOD|TECH	
  
•  Established	
  1987	
  
•  Technical	
  Support	
  for	
  Industry	
  Clients	
  
–  Food,	
  Bioscience	
  

•  Subsidiary	
  of	
  InnovaDon	
  PEI	
  
•  ISO	
  9001:2008-­‐Registered	
  (since	
  1997)	
  
•  25	
  highly	
  qualified	
  staff	
  
–  Food	
  scienDsts/technologists	
  
–  Microbiologists	
  
–  Engineers	
  
–  Five	
  industrial-­‐strength	
  PhDs	
  
Three	
  Divisions	
  
•  Food	
  Technology	
  
•  Bioscience	
  Technology	
  
•  Lab	
  Services	
  
Concept	
  to	
  Pilot	
  to	
  Market	
  
•  Turn	
  concept	
  ideas	
  into	
  prototypes	
  in	
  lab	
  	
  
•  Process	
  scale-­‐up	
  -­‐	
  in	
  pilot	
  plant	
  
•  Manufacture	
  in	
  pilot	
  plant	
  for	
  market	
  
AtlanDc	
  Region	
  Technology	
  Centres
	
  
BioFoodTech, Charlottetown, PE (pilot plant and incubation)
Coastal Zones Research Institute, Shippagan, NB (pilot plant)
Marine Institute, St. John’s, NL (pilot plant)
Perennia, Truro, NS (pilot plant and incubation)
University staff and faculty engaged in technical industry support ...
Dalhousie (CIFT), Acadia, U of Moncton, etc...

Because there are many things to consider in
commercializing a food product, build a solid
support team.
Natural	
  &	
  Organic	
  Trends	
  in	
  Food	
  
Product	
  Development	
  
•  Consumer	
  demand	
  for	
  the	
  following	
  
–  No	
  arDficial	
  colours	
  
–  No	
  arDficial	
  flavours	
  
–  No	
  “chemical”	
  residues	
  	
  
–  No	
  “chemical”	
  preservaDves	
  
–  No	
  scienDfic	
  sounding	
  ingredient	
  names	
  
–  In	
  other	
  words	
  …	
  A	
  CLEAN	
  LABEL	
  
8
Success	
  story	
  
Honibe	
  Honey	
  Drop™
Product	
  Development	
  From	
  
Kitchen	
  to	
  Store	
  Shelf
	
  
What your client wants:
•  Consumed within 45 min
•  Available in season

	
  

•  Requiring preparation
prepared)

13-11-26

consumed within 1 year

available 365 days a year
ready to eat (or easily
Why would you want to
meet these demands?

13-11-26
The	
  Space	
  Time	
  ConDnuum
	
  

http://aboutfacts.net/Science95.htm
13-11-26
Benefits	
  of	
  processing	
  foods
	
  
•  	
  DistribuDon	
  to	
  new	
  markets	
  (Dme	
  and	
  distance)	
  
•  	
  Consumer	
  convenience	
  (eg.	
  containment,	
  storage,	
  
measuring)	
  
•  	
  Food	
  safety,	
  especially	
  for	
  larger	
  volume	
  suppliers	
  	
  -­‐	
  
fresh	
  milk	
  vs.	
  pasteurized	
  
•  	
  Spreading	
  out	
  handling	
  and	
  processing	
  beyond	
  
harvest	
  
•  Use	
  of	
  good	
  quality	
  culls	
  	
  
	
  
13-11-26
http://www.toxel.com/inspiration/2010/01/17/clever-healthy-food-packaging/

13-11-26
www.senior –gardening.com

13-11-26
 

Steps in Developing a 	
  New Food Product
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Generate	
  an	
  idea	
  
Develop	
  a	
  markeDng	
  plan	
  
Develop	
  a	
  business	
  plan	
  
Find	
  a	
  source	
  of	
  financial	
  support	
  
Select	
  a	
  product	
  development	
  team	
  
Determine	
  the	
  product	
  specificaDons	
  
Search	
  the	
  prior	
  art	
  -­‐	
  determine	
  if	
  there	
  are	
  any	
  intellectual	
  property	
  (IP)	
  issues	
  
Plan	
  the	
  product	
  development	
  process	
  
Cost	
  the	
  project	
  
Prepare	
  a	
  contract	
  
Develop	
  product	
  at	
  bench	
  scale	
  
Scale	
  up	
  to	
  pilot	
  producDon	
  level	
  
Determine	
  regulatory	
  requirements	
  
Determine	
  packaging	
  including	
  ingredient	
  and	
  nutriDonal	
  labeling	
  
Evaluate	
  shelf-­‐life	
  
Carry	
  out	
  focus	
  group	
  evaluaDon	
  
File	
  IP	
  if	
  applicable	
  
Do	
  test	
  markeDng	
  
Develop	
  quality	
  management	
  program	
  
IdenDfy	
  appropriate	
  facility	
  for	
  producDon	
  
Plan	
  and	
  execute	
  product	
  launch	
  
Incorporate	
  conDnuous	
  improvement	
  into	
  producDon	
  process	
  (lean	
  manufacturing)	
  
Technical	
  Steps	
  in	
  Commercializing	
  
a	
  New	
  Food	
  Product
	
  
•  Develop	
  bench	
  scale	
  prototype	
  (chicken	
  and	
  egg	
  with
	
  
markeDng)	
  
•  Scale	
  up	
  process	
  to	
  pilot	
  industrial	
  level	
  
•  Select	
  and	
  test	
  packaging	
  
•  Develop	
  HACCP	
  plan	
  
•  Develop	
  nutriDonal	
  label	
  and	
  ingredient	
  list	
  
•  Produce	
  test	
  markeDng	
  samples	
  
•  Evaluate	
  shelf-­‐life	
  –	
  microbiological	
  and	
  sensory	
  
•  Send	
  test	
  samples	
  for	
  distributor/end	
  user	
  feedback	
  
13-11-26
Beamish	
  Orchard
	
  
Beamish	
  Orchard	
  -­‐	
  Background
	
  
•  We	
  planted	
  our	
  first	
  200	
  apple	
  trees	
  in	
  	
  
•  Now	
  about	
  500	
  trees	
  (3	
  acres)	
  
•  From	
  the	
  beginning,	
  our	
  goal	
  was	
  to	
  grow	
  apples	
  
organically.	
  	
  One	
  thing	
  we	
  did	
  right	
  was	
  to	
  plant	
  
mostly	
  disease-­‐free	
  varieDes	
  of	
  apples.	
  
•  U-­‐pick	
  only	
  from	
  first	
  crop	
  unDl	
  2013	
  
•  ReDred	
  in	
  2012:	
  Desire	
  to	
  diversify	
  
–  Apple	
  Buier	
  
–  DisDllery	
  	
  
Beamish	
  Orchard	
  –	
  Apple	
  Buier
	
  
•  Prepared	
  several	
  recipes	
  in	
  kitchen	
  
•  Engaged	
  BioFoodTech	
  to	
  do	
  ‘small	
  scale’	
  up	
  
and	
  refine	
  recipe	
  via	
  ContribuDon	
  Agreement	
  
•  IniDated	
  project	
  to	
  conduct	
  full	
  size	
  scale	
  up:	
  
producDon	
  batch	
  

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Regulations and Realities for Value-Added Products with Ed Charter and Mike Beamish

  • 1. Regulations and Realities for Value-Added Products ACORN Conference & Trade Show November 20, 2013 Presenters: Mike Beamish (Beamish Orchard) and Ed Charter (BioFoodTech) 13-11-26
  • 2. Outline   •  Introduction to BioFoodTech •  Trends in Food Development •  The Product Development Process •  The Beamish Orchard Experience •  Regulatory Issues •  Back to the Beginning with Product Development •  Some Funding Sources 13-11-26
  • 3. BIO|FOOD|TECH   •  Established  1987   •  Technical  Support  for  Industry  Clients   –  Food,  Bioscience   •  Subsidiary  of  InnovaDon  PEI   •  ISO  9001:2008-­‐Registered  (since  1997)   •  25  highly  qualified  staff   –  Food  scienDsts/technologists   –  Microbiologists   –  Engineers   –  Five  industrial-­‐strength  PhDs  
  • 4. Three  Divisions   •  Food  Technology   •  Bioscience  Technology   •  Lab  Services  
  • 5. Concept  to  Pilot  to  Market   •  Turn  concept  ideas  into  prototypes  in  lab     •  Process  scale-­‐up  -­‐  in  pilot  plant   •  Manufacture  in  pilot  plant  for  market  
  • 6.
  • 7. AtlanDc  Region  Technology  Centres   BioFoodTech, Charlottetown, PE (pilot plant and incubation) Coastal Zones Research Institute, Shippagan, NB (pilot plant) Marine Institute, St. John’s, NL (pilot plant) Perennia, Truro, NS (pilot plant and incubation) University staff and faculty engaged in technical industry support ... Dalhousie (CIFT), Acadia, U of Moncton, etc... Because there are many things to consider in commercializing a food product, build a solid support team.
  • 8. Natural  &  Organic  Trends  in  Food   Product  Development   •  Consumer  demand  for  the  following   –  No  arDficial  colours   –  No  arDficial  flavours   –  No  “chemical”  residues     –  No  “chemical”  preservaDves   –  No  scienDfic  sounding  ingredient  names   –  In  other  words  …  A  CLEAN  LABEL   8
  • 9. Success  story   Honibe  Honey  Drop™
  • 10. Product  Development  From   Kitchen  to  Store  Shelf   What your client wants: •  Consumed within 45 min •  Available in season   •  Requiring preparation prepared) 13-11-26 consumed within 1 year available 365 days a year ready to eat (or easily
  • 11. Why would you want to meet these demands? 13-11-26
  • 12. The  Space  Time  ConDnuum   http://aboutfacts.net/Science95.htm 13-11-26
  • 13. Benefits  of  processing  foods   •   DistribuDon  to  new  markets  (Dme  and  distance)   •   Consumer  convenience  (eg.  containment,  storage,   measuring)   •   Food  safety,  especially  for  larger  volume  suppliers    -­‐   fresh  milk  vs.  pasteurized   •   Spreading  out  handling  and  processing  beyond   harvest   •  Use  of  good  quality  culls       13-11-26
  • 16.   Steps in Developing a  New Food Product •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  Generate  an  idea   Develop  a  markeDng  plan   Develop  a  business  plan   Find  a  source  of  financial  support   Select  a  product  development  team   Determine  the  product  specificaDons   Search  the  prior  art  -­‐  determine  if  there  are  any  intellectual  property  (IP)  issues   Plan  the  product  development  process   Cost  the  project   Prepare  a  contract   Develop  product  at  bench  scale   Scale  up  to  pilot  producDon  level   Determine  regulatory  requirements   Determine  packaging  including  ingredient  and  nutriDonal  labeling   Evaluate  shelf-­‐life   Carry  out  focus  group  evaluaDon   File  IP  if  applicable   Do  test  markeDng   Develop  quality  management  program   IdenDfy  appropriate  facility  for  producDon   Plan  and  execute  product  launch   Incorporate  conDnuous  improvement  into  producDon  process  (lean  manufacturing)  
  • 17. Technical  Steps  in  Commercializing   a  New  Food  Product   •  Develop  bench  scale  prototype  (chicken  and  egg  with   markeDng)   •  Scale  up  process  to  pilot  industrial  level   •  Select  and  test  packaging   •  Develop  HACCP  plan   •  Develop  nutriDonal  label  and  ingredient  list   •  Produce  test  markeDng  samples   •  Evaluate  shelf-­‐life  –  microbiological  and  sensory   •  Send  test  samples  for  distributor/end  user  feedback   13-11-26
  • 19. Beamish  Orchard  -­‐  Background   •  We  planted  our  first  200  apple  trees  in     •  Now  about  500  trees  (3  acres)   •  From  the  beginning,  our  goal  was  to  grow  apples   organically.    One  thing  we  did  right  was  to  plant   mostly  disease-­‐free  varieDes  of  apples.   •  U-­‐pick  only  from  first  crop  unDl  2013   •  ReDred  in  2012:  Desire  to  diversify   –  Apple  Buier   –  DisDllery    
  • 20. Beamish  Orchard  –  Apple  Buier   •  Prepared  several  recipes  in  kitchen   •  Engaged  BioFoodTech  to  do  ‘small  scale’  up   and  refine  recipe  via  ContribuDon  Agreement   •  IniDated  project  to  conduct  full  size  scale  up:   producDon  batch