Apresentação Samir Patel no CASE2014

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CASE2014, São Paulo, Brazil

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About Me
• Founder, CEO of DoRevolution and Growth Mentor at
500Startups, Optimized $1B+ in Ads. Pioneer to apply Wall Street
Analytics and Quantitative Trading Techniques to Advertising for
Portfolio Optimization.
• As Founder of SearchForce, Patel managed clients with some of the
world largest ad budgets such as Salesforce.com, Priceline,
Experian, Oracle, AT&T YellowPages, Progressive and Scottrade.
He raised $10M+ in financing, developed a Cross-Channel
Optimization SaaS Platform Based and took the company to
profitability.
• Growth seminars at 500Startups, General Assembly, UC Berkeley,
TERA and at several top-tier VC firms around the world. Upcoming
book on Growth Hacking.

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Our Growth Platform Services
• Channel Management
– Google Adwords
– Facebook Ads
– Mobile Advertising
– Retargeting
– SEO : On-page & Off-page
– Analytics: Google Analytics, Mixpanel, Kissmetrics
• Growth Training for CEO’s, CMO’s and Staff
– Internal staff education for Startups & Growth
companies
– Moneyball for VC’s : Creating Analytics platform to
invest better & get higher returns

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A Zillion Ways to Acquire Users

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Whoever gets 20+ photos
of slides and tweets it out
in next 2 hours WILL will
WIN two hours of my time
over skype which is =
$1000+ of value.Win $1000 in 30 Minutes!
Let’s GO. 25 Hacks in 25 Minutes!!

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Hack#1 : BOTS Take Over Social
Selling

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Automate Visits to Profiles

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Profile Current & Clear Action

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Report from 3AM this morning

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12. 12twitter @meetsamirTraffic Acquisition
Market Research & User Feedback
Email Marketing
Competitive Research Tools Sales Intelligence
Lead & Customer Acquisition
AB / Multivariate Testing

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Hack#2 : Marketing Strategy

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Hack#3 : Marketing Strategy

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Hack#4 : Brand Experience

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Hack #5 : Lean Canvas Hack

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Hack#6 : Themeforest + Fiverr +
Wordpress

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Hack#7 : Six Killers of Mobile
Sites
1. Unplayable videos
2. Faulty redirects
3. Smartphone-only 404s
4. App download interstitials
5. Irrelevant cross-linking
6. Page speed

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Hack#8 : Wordpress +
Yoast

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Hack#9 : Buzzsumo for Content
Strategy

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Hack#10 : Outsource Content
Writing

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Hack# 11 : Link Twitter Bio

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Hack#12 : Pay Using a Tweet
Provides users access to your content,
product, or service once they’ve tweeted or
posted about it
Impact on Growth:
• Invite people to pay with a post across
major social media channels
• Measure traffic, conversions, click and
geo data

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Hack# 13 : Nimble, Social Signals
Hack
Consolidates your contacts, email, social signals,
activities and follow-ups from everywhere, allowing
you to manage your relationships more effectively.
Impact on Growth:
• Easily manage contacts across multiple channels
• Tracks the complete history you and your contact
share—on every channel

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Hack# 14 : MixRank
Helps you find new leads by identifying
valuable traffic sources with real-time
intelligence from its internal advertising
database.
Impact on Growth:
• Identify placements that are most likely to
deliver your target audience
• Monitor the competition to see which
elements of their campaigns are most

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Hack#15: Moz Links Explorer

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Hack#16: SpyFu

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Hack#17: BuiltWith
DoubleClick, Twitter Ads, AdRoll, RocketFuel, MailChimp, AppNexus, GA, CloudFront etc

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Hack#18: KeywordTool.io

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Hack#19: QuickSprout

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Hack#20: ListBuilder
A free way to collect the email addresses of
users who visited your site.
Impact on Growth:
• Build your subscriber list and easily
download it as a CSV
• Integrates with other email services and
allows you to use your own custom email
form

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Hack#21: Long Copy Hack

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Hack #22: SellHack

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• Unplayable videos
• Faulty redirects
• Smartphone-only 404s
• App download interstitials
• Irrelevant cross-linking
• Page speed
Hack #23 : Mobile Site Killer
Hacks

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1. Mobile Bid Adjustments : Need to get on top
positions because of form factor, bid higher for
location based targeting.
2. Mobile Preferred Ads : Separate mobile/desktop,
Call directly or provide a promotion based on time.
Different URL for mobile.
3. Call Extensions: Ad scheduling based on call
center, Your own number or Google’s forwarding
number
4. On Site Call Conversions: Track calls from phone
number embedded on website when users need to
reach more before they buy
Hack #24 : Mobile SEM Hacks

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Hack #25 : Exit Intent Hack

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Hack #26 : Deploy Inbound
Software

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Samir Patel
samir@meetsamir.co
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linkedin.com/in/growthmaste
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