2.
A process to change a person's (or a group's) attitude
or behavior toward some event, idea, object, or other
person(s).
A tool in the pursuit of personal gain in events such
as election campaign, advocacy or sales.
Persuasion
3.
Higher authority level: convincing your boss to fund
your project or support your idea
Junior level: to teach your baby child safety issues
And in between, there are lots of challenging
situations.
Uses and Levels
4.
Likeability is the secret weapon of persuasion.
Persuasive people get you to like them more than
their ideas.
Other traits are High emotional intelligence &
Reading others.
Persuasive Traits
5.
How to be Persuasive?
Here are some important talents you should
master to be among the exclusive Persuasive.
6.
Know your Audience
Toning down when
talking to shy person
and turning it up for
the high-energy type.
Everyone is different,
and catching on to such
delicacies getting
audience to hear your
point of view.
Collect knowledge to speak the
audience’s language.
7.
Connect with People
Successful Strategy:
Introduce yourself & share
background.
People are much more
likely to accept what you
say once they have a sense
of what kind of person you
are.
Introduce yourself & share background
8.
Do not be Pushy
Delicacy is what wins people
over in the long run and people
need TIME to think.
Be energetic and confident BUT
Do Not be aggressive, pushy,
argue violently nor asking for
position.
Pushy people are
a huge turn off.
9.
Get to the Point
If you tend to be shy,
focus on presenting
your ideas as
Statements and Facts.
There is no room for “I
think, ..” OR “It is
possible that ...”
10. Use Positive Body Language
How you say something can be more
important than what you say.
11.
Use Positive Body Language
Keep eye contact
Watch your voice tone
Uncross your arms
Lean towards the person
who’s speaking.
Watch your Voice,
Gesture and Eye Contact.
12.
Be Clear & Concise
A good Strategy here is
to know your subject so
well that you could
explain it to a child.
Communicate pleasantly, clearly
& quickly
13.
Be Genuine
Concentrate on what drives
you and makes you happy.
Do Not attempt to win people’s
heart by trying to be the person
they want you to be.
No one likes fake.
14.
Acknowledge others Point of View
An extremely powerful tactic of
persuasion is to acknowledge
others’ point of view. Admit
that your argument might be
imperfect.
This shows that you are actively
listening, open minded and
willing to make adjustments,
instead of inflexibly sticking to
your cause or force your ideas
upon them.
“That makes a lot of sense”
15. Ask Good Questions
People like to know you’re listening, and something as simple as a
clarification question shows not only that you are listening but
you care about their saying.
You’ll be surprised how much respect and appreciation you gain
just by asking questions.
16.
Create Life to Ideas
Research shows that people
are more likely to be
persuaded by something that
can be pictured.
Persuasive people tell vivid
stories that breathe life into
their ideas.
Good stories create images in
the mind of the recipients
18.
Strong First Impression
Research shows that most people decide whether or not
they like you within the first 7 seconds of meeting you, then
spend the rest of conversation justifying their initial
reaction.
Persuade from the first seconds, Use all your powers and
positive body language.
19.
Avoid Urgency
Studies show when you try
to force people to agree
instantly, they more likely
to stick to their original
opinion.
Therefore, Urgency &
impatience are direct
threats and cause people to
counter any arguments in
favor of their own.
20.
Know When to Step Back
If your position is
strong, you shouldn’t
be afraid to back off
and give time to your
audience to sink in.
Good ideas are often difficult to process
instantly, and a bit of time is crucial for
better understanding and verification.
21.
Greet People by Name
Use others’ names every
time you see them.
Research shows that
people feel validated
when the person they’re
speaking with refers to
them by name.
If you have trouble with
names, brain exercise.
And don’t be afraid to ask
a person’s name a second
time.
Your name is an essential part of your
identity, and it feels terrific when
people use it.
22. If you want to get the likeability from people and to
believe in you, smile at them during a conversation.
Smile
23.
Smile
Persuasive people smile
because they have
genuine enthusiasm for
their ideas and this has
a contagious effect on
everyone they
encounter.
24. Putting It All Together
Persuasive people are skillful at reading and responding to other people.
They rely heavily on emotional intelligence (EQ) to bring people to their
way of thinking.
26.
ABOUT THE AUTHOR Dr. Travis Bradberry
Coauthor Emotional Intelligence 2.0 & President at TalentSmart
Dr. Travis Bradberry is the award-
winning co-author of the #1
bestselling book,Emotional Intelligence
2.0, and the cofounder of TalentSmart,
the world's leading provider
of emotional intelligence
tests and training, serving more than
75% of Fortune 500 companies.
His bestselling books have been
translated into 25 languages and are
available in more than 150 countries.
Dr. Bradberry has written for, or been
covered by:
Newsweek, BusinessWeek, Fortune,
Forbes, Fast Company, Inc., USA
Today,
The Wall Street Journal, The
Washington Post, and The Harvard
Business Review.