APE 2015 Presentation

2. RedLink’s business analytics tool built specifically for academic publishers
Leverages a sophisticated software in
the backend and a simple, intuitive, user-
friendly dashboard at the frontend
Gives actionable insights into
customers and their behavior
Provides detailed analytics
to put data in context
Keeps track of downloads
and usage of titles
Allows publishers to stay ahead of
the curve and grow business
Specifically for academic publishers

3. Visualize, analyze and
interpret data
Stay on top of your business with powerful data and deep intelligence at your
fingertips
Unified and analytics dashboard
Know trends, subscription
expiration data and usage history
Customize and download excel
reports
Identify new potential and market
opportunities

4. Powerful pug n play software
Works with multiple data types
and sources to give flexibility to
organizations
Integrates with sales AND
customer analysis tools like
Salesforce, Omniture
Platform agnostic - Works
with any vendor-based OR
self-hosting solutions

6. Value-based technology solutions
Don’t sell a product,
sell a new way of
thinking
Measuring publishers’
performance on
several metrics
vis-à-vis competition,
discovering new
opportunities
Speeding up and
simplifying complex
analysis of data of
multiple types and
sources
Highly accurate
data with integrity
checks for foolproof
analytics
Secure platform
that keeps
valuable data
confidential
Web-based
dashboard with
instant access
Data accuracy
and
integrity
Security
and trust
RedLink
Benchmarks

7. The Evolution of Decision Making: How Leading Organizations Are Adopting a Data-Driven Culture, HBR Analytic
Services, 2012
Analytics is
CHAN
GINGIndividuals and
Organizations

8. Vision for next 5 years
To be the leader
in offering customer insights into every aspect of
publishing strategy—from content acquisition to
sales
To help publishers
know their customers
through cutting edge technology solutions to
cater to their needs and drive business growth

9. Publishes world’s
highly cited
scientific literature -
print and online - for
46 focused
disciplines in
Biomedical, Life,
Physical, and Social
Sciences (including
Economics)
Overload of information about accounts in
different geographic locations
Lack of transparency and data integrity checks
Analytics a cumbersome process
More value for customers
Greater dissemination of content
Increased revenue
Reduced cost
Sales teams got fast and easy access to
region-specific data of accounts
Sales teams met business targets
AR saved valuable time of internal staff
PROBSOLURES
Helping publishers to stay ahead

10. Publishes NRC Press
journals, a collection of
16 Scientific & Technical
subscription-based
peer-reviewed journals
distributed in more than
175 countries. CSP is
also responsible for
various workflow
components of 13 client
journals on a
pay-for-service model
Helping publishers to stay ahead
At the time of renewal, a big pharma client
notified a decline in usage of its two titles
Client saw no value in considering a multi-year
CSP subscription contract
Analytics a cumbersome process
Build a solid case supported by numbers and
visual snapshots
Data anaomaly was detected. Normalized
numbers instead indicated 4% y-o-y
increase in client usage
The client renewed multi-year subscription
contract with CSP
Quickly run usage reports
See data in graphical format
Find anomalies in data
PROB
LEM
SOLU
TION
RES
ULT
enabled CSP to:

11. RedLink enables academic publishers to know their customer:
A game changer
Unifying
information from multiple
sources into faceted and
intelligent data
Enabling
niche analytics
and helping create
bespoke reports
Enhancing
market performance
and customer
satisfaction
Opening up
newer markets - identifying
otherwise not visible
revenue streams
Identifying
better product-market fit

12. Our team has found RedLink
very useful…particularly in
communication with some of our
sales agents around the world.
They are telling us that they have
never seen reporting like this,
and they find it helpful in
communicating with customers.
- Charlotte McNaughton
Director of Publishing Technologies
American Society of Civil Engineers (ASCE)
Customer
Testimonial