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Geospatial Analytics
Robert Jerome – Director, Business Intelligence
Cameron Spath – Associate Consultant
Bringing BusinessObjects
Analytics to a New Level

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Dickinson + Associates Overview

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We Are:
Focus: Delivery of quality SAP Business Suite, BI/Analytics,
and Mobility consulting services to customers across
North America, Europe, and Asia.
Our People: A team of 140+ full-time SAP professionals reflects the
ideal mix of years of relevant business knowledge, very
strong SAP credentials, and solid communication skills.
Our team has an average of 16 years SAP and 19 years
business experience.
Offices: Chicago, IL (Headquarters)
Satellites: New York, NY | Scottsdale, AZ | Cincinnati, OH
We are:

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Partnership and Designations
 SAP Gold Channel Partner
 SAP Services Partner
 SAP All-in-One Certified Solutions
 SAP-Qualified Partner for RDS
 BusinessObjects
 Sybase Partner
 SuccessFactors Partner

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Service Offerings
SAP Strategy
Implementation
Process
Optimization
Services
SAP
Upgrade
Services
Application
Support
Professional
Staffing

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Geospatial Analytics

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Discussion Points
 Learning Points
 What is Geospatial Analytics?
 Benefits
 Use Cases
 Geo on SAP HANA
 Demo
 Questions + Answers
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Learning Points
 At the end of this Webinar, you should…
 Gain an understanding of geospatial analytics
 Understand the type of data that can be applied to
geospatial solutions
 Understand the value of geospatial technology
 Comprehend real life applications of geospatial
technology

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The Business Challenge
 “80% of all data collected by organizations has a
location element.”
 A location element is “Just where is it?”
 Address, Latitude/Longitude
 Areas/Regions
 Placement in a building
 How do I bring geography into my decision making?

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GEOSPATIAL ANALYTICS is…
 Combining Geographic Information Systems (GIS) and
Business Intelligence information
 Combining geographic data and business data to gain new
insights from data that can help guide decision-making and
uncover trends and patterns
Business Intelligence
(Data Warehousing Systems)
Geographic Information Systems (GIS)
(Location Elements)
Location Intelligence/
Geospatial Analytics

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Benefits
 Empower Business Users
 Analyze sales performance
 Enhance direct marketing campaigns
 Identify potential markets
 Improve pricing strategy
 Enhance Data Visualization
 Complement Predictive Analysis

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Top Uses of Geospatial Analytics
 Sales
 Marketing
 Distributions/Logistics
 Telematics
 Geographic Market Segmentation
 Risk Assessment
 Situational Awareness
 Facilities Location

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Who Should Take Advantage of a Geospatial
Analytics Solution?
Geospatial Analytics solutions can be integrated into all facets of
your company, especially marketing, sales, distribution, and logistics.

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WHERE?
Wherearethecustomers?
Whereistheshortage?

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The Five W’s
 In summary, all of these items can be shown by location:
 Who: Customers, plants, stores, distribution centers, drivers,
transportation units
 What: Delivery, contract, account, items, order
 Where: Person, store, accident, building, vehicle
 When: Date, time, day, period, week, quarter, year,
 Why: Out of stock, cancellation, overdraft, fraud, on order,
delays, weather
 And How: Channel, online, recommendation, behavior

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SAP HANA
BUSINESS
DATA
GEOSPATIAL
DATA/GIS
Visualization
OPPORTUNITY
Opportunity
 Immediate visibility of the
whole picture
 Enhance precision and
accuracy
 Real-time geospatial
analytics
 Visual what-if capabilities
 Enhanced visual analysis

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Solutions
 Galigeo (APOS)
 Supports Dashboards/Xcelsius, Web Intelligence, Crystal Reports, and
Mobile BI
 Soon to support HANA Spatial and SAP Design Studio
 Centigon Solutions (Cmaps)
 Supports Dashboards/Xcelsius, Web Intelligence, Mobile BI
 Is a true "plug and play" component, requiring no server-side install

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Demo

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How Can This Apply to Your Business?

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How Can This Apply to Your Business?
 Ability to visualize the answer to the common question
“Where?”
 Enhance transportation and logistics planning
 Understand markets and competitors
 Marketing and sales segmentation
 Management of Asset Management
 Risk management

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WHAT ARE YOU DOING?
 What are you doing to gain synergies from
combining geospatial and business data?
 What challenges are you having?
 What data is your management team requesting
where location data would enhance analytics?

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How can Dickinson + Associates Help?

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D+A Analytics Offerings

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Questions
Rob Jerome
Director, Business Intelligence
Rob.j@dickinson-assoc.com
703-851-1198
Cameron Spath
Associate Consultant
Cameron.s@dickinson-assoc.com
770-608-6103